Kirksville, MO Airbnb Market Data, Statistics, and Occupancy Rates

Kirksville Short-Term Rental Market Overview

Kirksville, MO earns an ROI score of 78 out of 100, placing it in standout-opportunity territory for short-term rental investors. With an average home value of $243,284 and average annual revenue of $21,438, the revenue-to-price ratio sits well above average — a key draw for investors seeking strong cash-flow potential relative to acquisition cost. The market is small with just 11 active Airbnb listings, suggesting limited competition and room for well-positioned properties to capture outsized demand, particularly around Truman State University events and regional visitors.

Key Market Statistics

According to Rabbu market data, the Kirksville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Kirksville

Kirksville's combination of low home prices, above-average revenue-to-price ratio, and a small competitive landscape makes it an appealing option for investors seeking affordable entry into the STR market.

Expert Market Assessment

"Kirksville represents a compelling micro-market opportunity driven by its favorable revenue-to-price ratio and minimal competition among active listings. Seasonality is notable — revenue peaks in June at $2,541 and dips to $1,122 in August and $1,156 in March — so investors should plan for meaningful swings between strong and softer months. The 31% occupancy rate edges above Missouri's state average, and the above-average supply/demand balance reinforces that demand hasn't been diluted by excess inventory. Overall, this is a market where affordable entry costs and lean competition create a realistic path to positive returns for operators who price and manage effectively."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Kirksville

Average revenue by month in Kirksville

Revenue in Kirksville shows clear seasonality, peaking at $2,541 in June and hitting a low of $1,122 in August — a spread of roughly $1,400 between the best and weakest months. The April-through-July corridor is the strongest earning window, while late summer and early spring represent the softest periods for cash flow.

Active Airbnb listings by property size in Kirksville

All reportable active listings in Kirksville are 2-bedroom properties, with 5 listings in that category. The absence of data for other bedroom counts suggests either very few or no listings in other size categories, which could represent an opportunity for investors willing to differentiate with larger or smaller configurations.

Average daily rate (ADR) by property size in Kirksville

Two-bedroom properties command an average daily rate of $125 in Kirksville. With only one property size category reporting, there's no size-based comparison available, but the $125 ADR paired with Kirksville's low home values points to an accessible entry point for investors.

Average RevPAN by property size in Kirksville

Two-bedroom listings generate a RevPAN of $28 per available night. This figure reflects the interplay between a $125 ADR and 23% occupancy for this property size, suggesting that revenue optimization through dynamic pricing or occupancy improvements could meaningfully lift per-night returns.

Average occupancy rates by property size in Kirksville

Two-bedroom properties in Kirksville average a 23% occupancy rate, which is below the market-wide average of 31%. This gap suggests that non-2-bedroom properties (possibly unlisted in the breakdown due to small sample sizes) may be pulling occupancy higher, or that there's room for 2-bedroom hosts to improve fill rates through better marketing and pricing.

Average monthly revenue by property size in Kirksville

Two-bedroom listings earn an average of $1,630 per month, slightly below the market-wide average of $1,786. This moderate monthly figure reflects the lower occupancy and ADR for this size, but given Kirksville's affordable home values, even this revenue level can translate into respectable returns.

Average annual revenue by property size in Kirksville

Two-bedroom properties in Kirksville generate approximately $19,565 in average annual revenue. Against an average home value of $243,284, this positions the revenue-to-price ratio favorably — roughly 8% gross yield before expenses — reinforcing the market's standout ROI potential for budget-conscious investors.

Most common amenities for Airbnb listings in Kirksville

Kitchen and parking are universal at 100% of listings, while laundry amenities (washer and dryer) and self check-in each appear in 91% of properties — signaling these are baseline guest expectations in Kirksville. Outdoor amenities like backyards and BBQ grills (64%) and workspaces (55%) offer meaningful differentiation opportunities for hosts looking to stand out in this small market.

Understanding Kirksville's ROI Score: 78/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Kirksville's ROI score of 78 out of 100 places it in the 'Standout Opportunity' band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance. Occupancy stability is rated average, which reflects the seasonal swings typical of a small college-town market, while market growth trends are above average — a positive signal for future demand. Investors should pair these metrics with local regulatory research and a realistic operating-expense model to build confidence in their return projections.

Short-Term Rental Regulations in Kirksville

Understanding local STR regulations is essential before investing in Kirksville. Here's the current regulatory landscape:

Permit Requirements

Investors considering short-term rentals in Kirksville, Missouri should verify whether a local STR permit or business registration is required before listing a property. Contacting the City of Kirksville's planning or licensing department and reviewing Missouri state requirements is the best way to confirm current obligations.

Key Restrictions

Common restrictions that may apply to STR operators in Kirksville include occupancy limits, minimum-stay requirements, noise ordinances, parking provisions, and any applicable HOA rules. Investors should also check whether there are permit caps or zoning limitations that could affect where short-term rentals can operate.

Tax Obligations

Short-term rental hosts in Missouri are generally subject to state sales tax and local occupancy or tourism taxes, which platforms like Airbnb often collect and remit on the host's behalf. Investors should confirm the specific rates and filing obligations applicable in Kirksville with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Kirksville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Kirksville's STR market is expected to sustain its above-average revenue-to-price dynamics, with ADR likely remaining in the $140–$150 range given limited supply pressures. Occupancy could edge modestly higher as supply remains constrained, with estimates suggesting rates may hold around 30–35% annually. Seasonal revenue patterns indicate June and April as the strongest months, so investors entering before spring should be well-positioned to capture the first earnings peak. Year-over-year listing growth has been significant, so monitoring new supply will be important to gauge whether demand keeps pace."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Kirksville, MO

What is the average Airbnb occupancy rate in Kirksville?

The average Airbnb occupancy rate in Kirksville is currently 31%, which slightly exceeds the Missouri state average of 28%. While not high in absolute terms, this level of occupancy in a small market with only 11 active listings suggests steady baseline demand, particularly during university events and peak seasonal months.

How much do Airbnb hosts make in Kirksville?

Based on trailing 12-month historical data, the average Airbnb host in Kirksville earns approximately $1,786 per month, or about $21,438 annually. Revenue varies by season, with peak months like June generating around $2,541 and quieter months like August averaging closer to $1,122. Individual results depend on property quality, pricing strategy, and how well the listing is managed.

Is Kirksville a good market for Airbnb investment?

Kirksville earns a Rabbu ROI Score of 78 out of 100, placing it in the 'Standout Opportunity' category. Its above-average revenue-to-price ratio is a key strength — with average home values around $243,284 and annual revenue near $21,438, the cash-flow math works favorably compared to more expensive markets. The small listing count and above-average supply/demand balance add to its appeal, though investors should factor in moderate occupancy and seasonal revenue fluctuations.

What is the average daily rate (ADR) for Airbnb in Kirksville?

The average daily rate for Airbnb listings in Kirksville is currently $143. While this is below the Missouri state average of $240, the lower figure reflects Kirksville's smaller-market positioning and more affordable property values. The ADR, combined with a 31% occupancy rate, yields a RevPAN (revenue per available night) of $44.

Are short-term rentals legal in Kirksville?

Short-term rentals are generally permissible in Kirksville, MO, though specific local regulations, permits, or zoning restrictions may apply. Investors should check with the City of Kirksville and review any applicable Missouri state requirements before listing a property to ensure full compliance with local rules.

When is peak season for Airbnb in Kirksville?

Peak season in Kirksville runs primarily from April through July, with June delivering the highest average monthly revenue at $2,541 and April close behind at $2,403. The softer months tend to fall in late summer through early spring, with August ($1,122) and March ($1,156) seeing the lowest revenue. This pattern likely reflects university schedules and warmer-weather regional travel.

How many Airbnbs are there in Kirksville?

As of April 2026, there are 11 active Airbnb listings in Kirksville. This is a very small market by listing count, which can work in an investor's favor — limited supply means less price competition and greater visibility for well-managed properties. Year-over-year listing growth has been significant at 242%, though the small base means even a few new listings produce a large percentage change.

How is Airbnb revenue calculated in Kirksville?

The annual and monthly revenue figures shown for Kirksville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment context
• Data aggregated from multiple providers and proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or seasonal anomalies. Local regulations and tax obligations can change; investors should verify current requirements with local authorities before purchasing or listing a property.