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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Kittery offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Kittery, ME presents an attractive short-term rental opportunity with an ROI score of 72 out of 100, driven by above-average occupancy stability and balanced supply-demand dynamics. With just 27 active Airbnb listings, this coastal Maine market remains a small, relatively uncrowded playing field where well-positioned properties can capture strong summer demand. Average annual revenue sits at $69,227, and the market's pronounced seasonality — peaking in July and August — rewards investors who price strategically around the warm-weather months.
According to Rabbu market data, the Kittery short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 27 |
| Average Daily Rate (ADR) | vs. $415 state avg. | $205 |
| Average Occupancy Rate | vs. 55% state avg. | 33% |
| RevPAN | ADR * Occupancy Rate | $68 |
| Average Monthly Revenue | Historical 12-month average | $5,768 |
| Average Annual Revenue | Historical 12-month average | $69,227 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Kittery's combination of limited competition, strong summer demand, and above-average occupancy stability makes it a compelling coastal market for STR investors seeking seasonal revenue concentration.
Key investment factors
"Kittery earns an "Attractive Opportunity" designation, reflecting a market where revenue potential and occupancy stability align favorably despite pronounced seasonality. The summer months — June through September — account for the lion's share of annual income, with August alone generating nearly a quarter of yearly revenue. Winter months from November through March are notably quiet, with monthly revenues dipping below $2,500, so investors should underwrite conservatively and plan for off-season carrying costs. Overall, the limited supply of just 27 listings and steady demand dynamics position well-managed properties to capture a meaningful share of this small but lucrative coastal market."
— Rabbu Market Analysis Team
Kittery's revenue profile is sharply seasonal, with August ($16,133) and July ($15,013) dwarfing the winter low of $1,535 in January — a spread of over $14,500. This roughly 10:1 ratio between peak and trough months means investors should plan for significant cash flow variability and consider dynamic pricing strategies to maximize shoulder-season bookings in May, September, and October.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,535 |
| February |
|
$1,660 |
| March |
|
$2,094 |
| April |
|
$2,960 |
| May |
|
$5,222 |
| June |
|
$8,042 |
| July |
|
$15,013 |
| August |
|
$16,133 |
| September |
|
$7,003 |
| October |
|
$4,961 |
| November |
|
$2,344 |
| December |
|
$2,256 |
Supply is evenly divided between one-bedroom and two-bedroom properties at 9 listings each, with no larger configurations currently active. This gap in 3+ bedroom inventory could represent an opportunity for investors willing to offer family-sized accommodations in a market where they're currently absent.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
9 |
| 2 bedrooms |
|
9 |
Two-bedroom listings command an ADR of $188 compared to $150 for one-bedrooms, a 25% premium that reflects the added space and guest capacity. Given that both price points sit well below the Maine state average of $415, Kittery positions itself as a value-oriented destination regardless of property size.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$150 |
| 2 bedrooms |
|
$188 |
One-bedroom properties deliver a stronger RevPAN of $70 compared to $54 for two-bedrooms, driven primarily by their significantly higher occupancy rates. For investors focused on maximizing per-night yield after accounting for vacancy, smaller units currently offer the more efficient return profile.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$70 |
| 2 bedrooms |
|
$54 |
One-bedroom units achieve 47% occupancy — 18 percentage points higher than two-bedrooms at 29% — suggesting that smaller, lower-priced listings book more consistently throughout the year. The two-bedroom occupancy gap implies these properties may rely more heavily on peak-season demand, which could make cash flow less predictable.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
47% |
| 2 bedrooms |
|
29% |
Despite lower occupancy, two-bedroom properties edge out one-bedrooms in average monthly revenue at $5,908 versus $5,367, thanks to their higher nightly rates. The $541 monthly gap is modest, so investors should weigh the higher acquisition and maintenance costs of larger units against this incremental revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$5,367 |
| 2 bedrooms |
|
$5,908 |
Two-bedroom listings generate approximately $70,905 annually compared to $64,407 for one-bedrooms, a difference of about $6,500 per year. Investors targeting higher gross revenue may lean toward two-bedroom properties, but one-bedrooms offer a compelling alternative when factoring in their stronger occupancy and potentially lower purchase prices.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$64,407 |
| 2 bedrooms |
|
$70,905 |
Parking tops the list at 100% prevalence, signaling it's essentially a non-negotiable for Kittery guests — likely reflecting the area's car-dependent coastal setting. Kitchen (89%), washer (85%), and dryer (82%) round out the essentials, while differentiating amenities like waterfront access (26%) and pools (15%) are less common and could help a property stand out in this compact market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
89% |
| Washer |
|
85% |
| Dryer |
|
82% |
| Outdoor Furniture |
|
78% |
| Self Check-in |
|
74% |
| Workspace |
|
63% |
| Patio or Balcony |
|
59% |
| Backyard |
|
52% |
| BBQ Grill |
|
48% |
| Pets |
|
37% |
| Waterfront |
|
26% |
| Pool |
|
15% |
| Gym |
|
7% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Kittery Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Kittery's ROI score of 72 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue-to-price ratios are average but occupancy stability stands above average — a combination that suggests reliable booking patterns even if individual nights aren't commanding top dollar. The average ratings for market growth trend and supply/demand balance indicate a steady rather than explosive trajectory, which can suit investors who prefer consistency over speculation. Pairing this data with thorough local regulatory research will help confirm whether Kittery's coastal appeal translates into a viable investment for your specific situation.
Understanding local STR regulations is essential before investing in Kittery. Here's the current regulatory landscape:
Short-term rental operators in Kittery, Maine may need to obtain a permit or register their property with the town before listing. Investors should verify current requirements directly with the Town of Kittery and the State of Maine, as local regulations can evolve.
Common restrictions in Maine coastal communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA or condo association rules may impose additional constraints, and some municipalities cap the number of STR permits issued, so it's worth confirming availability before purchasing.
Maine levies a lodging tax on short-term rentals, and hosts may also owe state sales tax on rental income. Many booking platforms collect and remit these taxes automatically, but operators should confirm their obligations with the Maine Revenue Services to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Kittery can provide current regulatory guidance.
Financing an Airbnb investment in Kittery requires lenders who understand STR income. Rabbu partner lenders offer:
"Looking ahead 12–18 months, Kittery's summer-driven demand pattern should remain the primary revenue engine, with July and August likely continuing to generate monthly revenues in the $15,000–$16,000 range. ADR growth of 2–4% is a reasonable estimate given the market's average growth trend and limited supply expansion. Occupancy during shoulder months (May, September, October) may see incremental gains as southern Maine's appeal extends beyond peak summer, though winter months will likely remain soft. Investors should plan cash reserves around the clear seasonal dip from November through March."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent market shifts. Local regulations, permit availability, and tax obligations are subject to change — always verify with municipal authorities before investing.
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