La Grande, OR Airbnb Market Data, Statistics, and Occupancy Rates

La Grande Short-Term Rental Market Overview

La Grande, Oregon, is a small but compelling short-term rental market where occupancy rates (37%) outpace the state average of 33%, and average home values sit at just $386,537—making entry significantly more accessible than many Oregon destinations. With an average daily rate of $192, roughly half the state average, and annual revenue averaging $33,686 per listing, this market rewards investors who prioritize affordability and steady demand over premium nightly rates. The 52 active listings suggest a compact, uncrowded field with room for well-positioned properties to capture outsized share.

Key Market Statistics

According to Rabbu market data, the La Grande short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider La Grande

Affordable home prices paired with above-average occupancy and a manageable competitive landscape make La Grande a market worth evaluating for yield-focused STR investors.

Expert Market Assessment

"With an ROI score of 63 out of 100—classified as an Attractive Opportunity—La Grande offers a balanced profile where revenue potential, occupancy stability, and entry costs align favorably for patient investors. Seasonality is pronounced: July and August together account for the strongest earning months, while January and February represent the softest stretch, creating a revenue spread of more than 3x from trough to peak. The above-average occupancy stability score is particularly encouraging, suggesting that demand in this market doesn't evaporate during quieter periods. Investors willing to optimize for seasonal swings and keep operating costs lean should find this market rewards that discipline."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in La Grande

Average revenue by month in La Grande

La Grande exhibits strong seasonality, with July ($4,665) and August ($4,125) delivering peak revenue roughly 3–4 times higher than the winter trough months of January ($1,274) and February ($1,367). The shoulder months of October and November still hold above $2,700, suggesting the earning window extends meaningfully beyond just summer.

Active Airbnb listings by property size in La Grande

One-bedroom properties dominate supply with 28 of the 52 total listings (54%), while 3-bedroom units represent just 6 listings. The scarcity of larger homes could signal an opportunity for investors willing to offer family-sized accommodations in a market where most supply caters to couples or solo travelers.

Average daily rate (ADR) by property size in La Grande

Interestingly, 1-bedroom listings command the highest ADR at $198, while both 2- and 3-bedroom properties sit at $186. This flat rate structure across larger units suggests that bigger properties may not be charging a premium commensurate with their added space, potentially leaving pricing upside on the table for well-appointed multi-bedroom homes.

Average RevPAN by property size in La Grande

RevPAN is relatively consistent across property sizes, ranging from $68 for 2-bedroom units to $74 for 1-bedrooms, with 3-bedrooms at $70. This narrow spread indicates that occupancy and rate dynamics are fairly uniform regardless of size, so investors should weigh acquisition cost differences more heavily than per-night revenue differences.

Average occupancy rates by property size in La Grande

Occupancy rates are remarkably stable across all property sizes, with 1-bedroom and 3-bedroom units both at 38% and 2-bedrooms at 37%. This consistency means investors can expect similar booking frequency regardless of configuration, making cash-flow projections more predictable across the portfolio.

Average monthly revenue by property size in La Grande

Three-bedroom properties lead monthly revenue at $3,117, followed closely by 1-bedrooms at $2,940, while 2-bedrooms trail at $1,999. The 3-bedroom premium over 2-bedrooms is substantial—nearly 56% higher monthly income—suggesting the jump from 2 to 3 bedrooms unlocks significantly more earning potential.

Average annual revenue by property size in La Grande

On an annual basis, 3-bedroom properties generate the highest revenue at $37,404, with 1-bedrooms close behind at $35,289 and 2-bedrooms at $23,995. Given the limited supply of 3-bedroom listings (only 6 in the market), investors targeting this size could capture strong revenue in a less competitive segment.

Most common amenities for Airbnb listings in La Grande

Parking dominates at 98% of listings, reflecting the car-dependent nature of Eastern Oregon travel, while kitchens (65%), self check-in (64%), and laundry (58%) round out core guest expectations. Notable differentiators include hot tubs and EV chargers (both at 35%), suggesting these amenities can help a listing stand out without being table stakes.

Understanding La Grande's ROI Score: 63/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

La Grande's ROI score of 63 out of 100 places it in the Attractive Opportunity band, driven primarily by above-average occupancy stability and average revenue-to-price ratios that reflect the market's affordable home values. Growth trend and supply/demand balance both score at average levels, indicating a market that's expanding steadily without signs of oversaturation. Pairing this score with research into La Grande's local STR regulations and your specific property economics will give you the most complete picture before investing.

Short-Term Rental Regulations in La Grande

Understanding local STR regulations is essential before investing in La Grande. Here's the current regulatory landscape:

Permit Requirements

La Grande, Oregon may require short-term rental operators to obtain a business license or STR permit before listing a property. Investors should verify current permit and registration requirements directly with the City of La Grande and Union County authorities before purchasing.

Key Restrictions

Common restrictions in Oregon STR markets include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. Some properties may also be subject to HOA rules that restrict or prohibit short-term rentals, so reviewing any applicable covenants before acquisition is essential.

Tax Obligations

Oregon imposes a statewide transient lodging tax on short-term rentals, and La Grande or Union County may levy additional local lodging taxes. Major platforms like Airbnb typically collect and remit these taxes on behalf of hosts, but investors should confirm their full tax obligations with a local advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in La Grande can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, La Grande's strong summer seasonality—July revenue peaks at $4,665—should continue to anchor annual returns, while shoulder months like October ($3,254) and November ($2,750) suggest growing off-peak interest. Listing supply grew 50% year over year, so competition is increasing, but occupancy stability remains above average, indicating demand is keeping pace. ADR may see modest gains of 1–3% as hosts refine pricing strategies and amenity offerings. Investors should plan for softer months in January and February, when revenue dips below $1,400, by building seasonal pricing flexibility into their models."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in La Grande, OR

What is the average Airbnb occupancy rate in La Grande?

The average Airbnb occupancy rate in La Grande is currently 37%, which is notably higher than the Oregon state average of 33%. This above-average occupancy reflects consistent traveler demand relative to the market's supply of 52 active listings, giving hosts a solid baseline for cash-flow planning.

How much do Airbnb hosts make in La Grande?

Based on trailing 12-month booking data, the average Airbnb host in La Grande earns approximately $2,807 per month, or about $33,686 per year. Revenue varies significantly by season—July peaks at around $4,665 per month while January drops to roughly $1,274—so annual planning should account for this spread.

Is La Grande a good market for Airbnb investment?

La Grande scores 63 out of 100 on Rabbu's ROI Score, placing it in the Attractive Opportunity tier. The combination of affordable home values ($386,537 average), above-average occupancy stability, and a compact competitive field of just 52 listings creates a favorable setup for investors. That said, individual results depend on property quality, pricing strategy, and how well you manage seasonal revenue swings.

What is the average daily rate (ADR) for Airbnb in La Grande?

The average daily rate in La Grande is $192, which is roughly half the Oregon state average of $383. While the ADR is lower than premium Oregon destinations, the more affordable entry price for properties means the revenue-to-price ratio remains competitive, and the higher-than-average occupancy helps compensate.

Are short-term rentals legal in La Grande?

Short-term rentals operate in La Grande, but local regulations can change. Investors should verify current permit requirements, zoning rules, and any applicable restrictions with the City of La Grande and Union County before purchasing a property for STR use. Oregon also imposes a statewide transient lodging tax that applies to short-term rentals.

When is peak season for Airbnb in La Grande?

Peak season in La Grande runs from June through September, with July representing the highest-earning month at an average of $4,665 in revenue. August ($4,125) and September ($3,805) also perform strongly. This aligns with outdoor recreation season in the Blue Mountains and general summer travel demand in Eastern Oregon.

How many Airbnbs are there in La Grande?

As of April 2026, there are 52 active Airbnb listings in La Grande. The market has seen significant growth, with listing counts up 50% year over year. The majority of listings are 1-bedroom properties (28 listings), followed by 2-bedroom (16) and 3-bedroom (6) configurations.

How is Airbnb revenue calculated in La Grande?

The annual and monthly revenue figures shown for La Grande are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the La Grande market
• Average daily rate, occupancy, and RevPAN metrics derived from current and trailing performance data
• Monthly and annual revenue estimates based on 12 months of historical booking activity
• Property size breakdowns covering listing distribution, rates, and revenue by bedroom count
• Home value data sourced from the Zillow Home Value Index for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; investors should verify current rules with city and county authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.