La Pointe, WI Airbnb Market Data, Statistics, and Occupancy Rates

La Pointe Short-Term Rental Market Overview

La Pointe, WI — located on Madeline Island in the Apostle Islands — is a small, highly seasonal short-term rental market that punches above its weight during the summer months. With just 7 active Airbnb listings, an average daily rate of $344, and annual revenue averaging $35,042, this micro-market offers limited competition and strong peak-season earning potential. The ROI score of 78 out of 100 reflects above-average revenue-to-price dynamics and occupancy stability, making it a standout opportunity for investors comfortable with pronounced seasonality.

Key Market Statistics

According to Rabbu market data, the La Pointe short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider La Pointe

La Pointe's combination of razor-thin supply, premium nightly rates, and concentrated summer demand creates a compelling niche for investors who can capitalize on seasonal tourism.

Expert Market Assessment

"La Pointe earns its "Standout Opportunity" designation primarily through concentrated summer revenue and extremely limited supply. The gap between peak months — August at $6,995 and July at $5,977 — and the winter lows around $961 in January is dramatic, which means cash-flow planning is essential. Still, the $35,042 average annual revenue against a relatively small competitive set of just 7 listings suggests that well-positioned properties can perform strongly. Investors who can tolerate several quiet months in exchange for blockbuster summer returns will find this island market particularly compelling."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in La Pointe

Average revenue by month in La Pointe

Revenue in La Pointe follows a sharply seasonal curve, peaking in August at $6,995 and bottoming out in January at just $961 — a spread of more than 7x. The four months from June through September account for the vast majority of annual income, making summer optimization critical for investors.

Active Airbnb listings by property size in La Pointe

Property size breakdowns are not available for this market due to the extremely small inventory of just 7 total listings. Investors should research the specific mix of property types on Madeline Island through individual listing analysis.

Average daily rate (ADR) by property size in La Pointe

ADR data by property size is not available for La Pointe given the limited number of active listings. The overall market ADR of $344 provides a useful baseline, but investors acquiring specific property types should benchmark against individual comparable listings.

Average RevPAN by property size in La Pointe

RevPAN breakdowns by bedroom count are not currently available for La Pointe. The market-level RevPAN of $43 reflects the combination of a strong ADR with low annual occupancy driven by concentrated seasonal demand.

Average occupancy rates by property size in La Pointe

Occupancy data by property size is unavailable in this micro-market. The overall 13% average occupancy underscores the importance of maximizing bookings during the June–September window when demand is highest.

Average monthly revenue by property size in La Pointe

Monthly revenue by property size data is not reported for La Pointe due to the small sample of listings. The market-wide monthly average of $2,920 serves as a general benchmark across all property configurations.

Average annual revenue by property size in La Pointe

Annual revenue breakdowns by bedroom count are unavailable for this market. The overall average of $35,042 per year provides a starting point, though larger waterfront properties likely outperform this figure during peak season.

Most common amenities for Airbnb listings in La Pointe

Every listing in La Pointe offers a kitchen and parking — table stakes for an island vacation rental — while BBQ grills and patios/balconies appear in 86% of properties. Lake access (43%) and beach access (29%) signal that waterfront features are a differentiator rather than a given, suggesting that properties with direct water access may command a meaningful premium.

Understanding La Pointe's ROI Score: 78/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

La Pointe's ROI score of 78 out of 100 places it in the "Standout Opportunity" band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability relative to peers. Market growth trend and supply/demand balance both rate as average, which is expected for a micro-market with only 7 listings and limited room for rapid expansion. Investors should pair these favorable metrics with thorough local regulatory research and a realistic cash-flow model that accounts for the market's pronounced winter slowdown.

Short-Term Rental Regulations in La Pointe

Understanding local STR regulations is essential before investing in La Pointe. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in La Pointe and the Town of La Pointe, Wisconsin, may be required to obtain a tourist rooming house license through the state and local permits. Investors should verify current registration and licensing requirements with local town authorities and the Wisconsin Department of Agriculture, Trade and Consumer Protection before listing a property.

Key Restrictions

Common restrictions in Wisconsin resort communities can include occupancy limits, minimum stay requirements during peak periods, noise ordinances, and parking regulations. HOA or community covenants on Madeline Island may impose additional limitations, so prospective hosts should review all applicable rules carefully.

Tax Obligations

Wisconsin imposes a state room tax and county room tax on short-term rentals, and the Town of La Pointe may levy additional local lodging taxes. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but investors should confirm local tax obligations with a qualified professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in La Pointe can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, La Pointe's summer-driven demand should remain resilient as the Apostle Islands continue to attract outdoor recreation enthusiasts and lake travelers. Investors can reasonably expect ADR to hold steady in the $340–$360 range, with August and July maintaining their position as the revenue peaks. Occupancy across the full year will likely remain modest — somewhere around 12–15% — but the compressed high season delivers enough revenue to sustain attractive annual returns. Growth in listing supply appears average, so the market's tight inventory should keep competitive pressure low for now."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in La Pointe, WI

What is the average Airbnb occupancy rate in La Pointe?

The average occupancy rate for Airbnb listings in La Pointe is currently 13%, which is well below the Wisconsin state average of 38%. This low annual figure reflects the market's extreme seasonality — occupancy surges during the summer months when the Apostle Islands draw visitors, then drops sharply in the off-season. Investors should plan their pricing and expense strategies around this compressed demand window.

How much do Airbnb hosts make in La Pointe?

Active Airbnb hosts in La Pointe earn an average of $2,920 per month, which translates to approximately $35,042 per year based on trailing 12-month performance. Revenue is heavily concentrated in summer, with August alone averaging nearly $7,000 and July close behind at roughly $5,977. The winter months contribute far less, so annual earnings depend on maximizing the high season.

Is La Pointe a good market for Airbnb investment?

La Pointe scores 78 out of 100 on Rabbu's ROI Score, placing it in the "Standout Opportunity" category. The market benefits from above-average revenue-to-price ratios and occupancy stability, along with extremely limited competition — just 7 active listings. Investors should be comfortable with sharp seasonality, but for those who are, the combination of premium nightly rates ($344 ADR) and tight supply creates a favorable environment.

What is the average daily rate (ADR) for Airbnb in La Pointe?

The average daily rate in La Pointe is $344, which sits just below the Wisconsin state average of $368. Given that the market is on Madeline Island with a small inventory of vacation-style properties, this ADR reflects strong guest willingness to pay for a unique island experience.

Are short-term rentals legal in La Pointe?

Short-term rentals are generally permitted in La Pointe, Wisconsin, though operators typically need to comply with state tourist rooming house licensing requirements and any local regulations. The market currently has 7 active Airbnb listings, indicating that STRs are an established part of the local accommodation landscape. Investors should verify the latest permit and licensing requirements with local town officials before purchasing.

When is peak season for Airbnb in La Pointe?

Peak season in La Pointe runs from June through September, with August being the highest-earning month at an average of $6,995 in revenue and July following at $5,977. Even June ($3,930) and September ($3,470) deliver solid returns. The off-season from November through March sees monthly revenue drop to between roughly $960 and $1,840, so the bulk of annual income is earned in a four- to five-month window.

How many Airbnbs are there in La Pointe?

As of April 2026, there are 7 active Airbnb listings in La Pointe. This extremely small inventory means competition is minimal, though it also reflects the market's niche character as a small island community. Year-over-year listing growth has been notable, so investors should monitor supply changes closely.

How is Airbnb revenue calculated in La Pointe?

The annual and monthly revenue figures for La Pointe are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the La Pointe market
• Occupancy rates and average daily rate trends based on trailing 12-month booking data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue estimates
• Amenity prevalence data across active short-term rental listings
• Property value benchmarks sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.