Ladson, SC Airbnb Market Data, Statistics, and Occupancy Rates

Ladson Short-Term Rental Market Overview

Ladson, SC is a compact short-term rental market with 45 active Airbnb listings and an average annual revenue of $20,258 per property. Positioned in the greater Charleston metro area, the market benefits from relatively affordable home values averaging $380,721, creating an accessible entry point for investors compared to coastal South Carolina alternatives. While occupancy sits at 28% — below the 38% state average — the combination of moderate pricing and proximity to Charleston's tourism and employment centers keeps Ladson on the radar as an emerging opportunity.

Key Market Statistics

According to Rabbu market data, the Ladson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Ladson

Investors are drawn to Ladson for its affordable entry relative to the broader Charleston metro, combined with year-round demand drivers from nearby military installations, employment hubs, and tourism spillover.

Expert Market Assessment

"Ladson presents a moderate-opportunity market that rewards investors who select the right property type and manage guest experience carefully. Revenue peaks sharply from May through August — with July topping $2,506 on average — then tapers through the winter months, where January dips to just $602. This pronounced seasonality means cash-flow planning is critical; investors who can weather slower months will benefit from the summer surge. The ROI score of 59 out of 100 ("Attractive Opportunity") reflects balanced fundamentals across revenue-to-price, occupancy stability, and growth trends, though none of these factors currently outperform market averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Ladson

Average revenue by month in Ladson

Revenue in Ladson follows a clear summer-driven pattern, peaking in July at $2,506 and bottoming out in January at just $602 — a spread of nearly $1,900. This four-to-one ratio between peak and trough months signals that investors need a solid cash reserve or diversified income strategy to manage the off-season comfortably.

Active Airbnb listings by property size in Ladson

Two-bedroom properties dominate the Ladson market with 20 of the 45 active listings, followed by 12 one-bedroom and 10 three-bedroom units. The relatively thin supply of 3-bedroom homes could represent a niche opportunity for investors willing to target families or groups visiting the Charleston area.

Average daily rate (ADR) by property size in Ladson

ADR climbs steadily with property size, from $77 for 1-bedroom listings to $117 for 2-bedrooms and $124 for 3-bedrooms. The jump from 1- to 2-bedroom units is the most significant at $40 per night, suggesting the strongest pricing leverage comes from stepping up to at least a 2-bedroom configuration.

Average RevPAN by property size in Ladson

RevPAN is $25 for 1-bedroom properties and $33 for both 2- and 3-bedroom units, indicating that the larger configurations convert their higher nightly rates into meaningfully better per-night revenue. The flat RevPAN between 2- and 3-bedroom listings suggests diminishing returns on the extra bedroom once you move beyond two.

Average occupancy rates by property size in Ladson

One-bedroom listings lead in occupancy at 33%, while 2-bedroom and 3-bedroom properties trail at 29% and 27% respectively. Smaller units tend to fill more consistently, likely due to lower nightly rates attracting budget-conscious travelers and shorter-stay guests.

Average monthly revenue by property size in Ladson

Two-bedroom listings edge out 3-bedrooms for top monthly revenue at $1,759 versus $1,751, while 1-bedroom properties bring in $1,203 per month. The near-parity between 2- and 3-bedroom revenue, despite higher ADR for 3-bedrooms, is driven by the occupancy advantage that smaller units enjoy.

Average annual revenue by property size in Ladson

Annual revenue is closely matched for 2-bedroom ($21,118) and 3-bedroom ($21,018) properties, both significantly outpacing 1-bedroom units at $14,444. For investors focused on maximizing return potential relative to acquisition cost, 2-bedroom properties likely offer the best balance given their similar revenue output with presumably lower purchase prices than 3-bedroom homes.

Most common amenities for Airbnb listings in Ladson

Parking (100%) and a full kitchen (98%) are essentially table stakes for Ladson listings, reflecting a guest base that expects suburban home comforts rather than hotel-style accommodations. In-unit laundry (washer at 84%, dryer at 80%) and self check-in (76%) are also near-standard, while differentiators like pools (44%), pet-friendliness (31%), and BBQ grills (49%) offer competitive edges that aren't yet saturated across the market.

Understanding Ladson's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Ladson's ROI score of 59 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue-to-price ratios, occupancy stability, growth trends, and supply/demand balance all rate as average — none exceptional, but none alarming either. This balanced profile suggests steady, moderate returns rather than outsized gains, making it well-suited for investors who prioritize affordability and manageable risk. Pairing this data with thorough local regulatory research and a clear property management plan will help investors determine whether Ladson fits their portfolio strategy.

Short-Term Rental Regulations in Ladson

Understanding local STR regulations is essential before investing in Ladson. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Ladson and the broader Dorchester County area of South Carolina may be required to obtain business licenses or STR permits depending on local zoning. Investors should verify current permit and registration requirements directly with Dorchester County and the Town of Ladson before listing a property.

Key Restrictions

Common STR restrictions in South Carolina communities can include occupancy limits per bedroom, minimum night stays, noise ordinances, and parking requirements for guests. HOA covenants and deed restrictions may also prohibit or limit short-term rentals in certain subdivisions, so reviewing community rules before purchasing is essential.

Tax Obligations

South Carolina imposes a state accommodations tax on short-term rentals, and local jurisdictions may layer on additional hospitality or tourism taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm compliance with both state and county tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ladson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Listing growth has been significant, with a 133% year-over-year increase in active Airbnb supply, which suggests rising investor interest but also signals the need to monitor supply saturation over the next 12–18 months. Seasonal revenue data points to a summer peak (June–July) that could support ADR increases of 2–5% during high-demand windows, though occupancy may face pressure as new inventory absorbs. We estimate market-wide occupancy will likely settle in the 26–32% range as the supply base matures, with revenue performance increasingly tied to property quality and guest experience differentiation."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Ladson, SC

What is the average Airbnb occupancy rate in Ladson?

The average occupancy rate for Airbnb listings in Ladson is currently 28%, which trails the South Carolina state average of 38%. Occupancy varies by property size, with 1-bedroom listings achieving the highest rate at 33%, while 3-bedroom properties average 27%. Investors can improve occupancy through competitive pricing, strong amenity packages, and targeting both leisure and business travelers visiting the Charleston metro area.

How much do Airbnb hosts make in Ladson?

Airbnb hosts in Ladson earn an average of $1,688 per month and approximately $20,258 per year based on trailing 12-month performance data. Revenue varies significantly by property size: 2-bedroom listings lead with an average annual revenue of $21,118, while 1-bedroom properties average $14,444 per year. Seasonal swings are notable, with July producing the highest monthly average at $2,506 and January the lowest at $602.

Is Ladson a good market for Airbnb investment?

Ladson earns an ROI score of 59 out of 100, classified as an "Attractive Opportunity" by Rabbu's analysis. The market offers relatively affordable home values ($380,721 on average) combined with meaningful annual revenue potential, making the revenue-to-price ratio competitive. However, occupancy rates are below the state average and seasonality is pronounced, so investors should plan for slower winter months and focus on property quality and pricing strategy to maximize returns.

What is the average daily rate (ADR) for Airbnb in Ladson?

The average daily rate for Airbnb listings in Ladson is $115, which is well below the South Carolina state average of $358. ADR scales with property size: 1-bedroom units average $77 per night, 2-bedrooms come in at $117, and 3-bedroom properties command $124. The lower ADR reflects Ladson's inland positioning compared to premium coastal markets, but it also means lower acquisition costs for investors seeking favorable yield ratios.

Are short-term rentals legal in Ladson?

Short-term rentals are generally permitted in the Ladson area, though operators may need to comply with local business licensing, zoning, and registration requirements in Dorchester County, South Carolina. Regulations can vary by neighborhood and may be subject to HOA restrictions. We strongly recommend consulting with local government offices and reviewing any community covenants before purchasing a property for STR use.

When is peak season for Airbnb in Ladson?

Peak season in Ladson runs from May through August, with July delivering the highest average monthly revenue at $2,506. June is close behind at $2,426, and May and August also perform strongly above $2,000. The off-peak period spans November through February, with January being the slowest month at just $602 in average revenue. Investors should price dynamically and consider minimum stay adjustments to optimize revenue across seasons.

How many Airbnbs are there in Ladson?

Ladson currently has 45 active Airbnb listings. The market has seen rapid supply growth with a 133% year-over-year increase in listings. Two-bedroom properties make up the largest share of inventory at 20 listings, followed by 1-bedrooms (12 listings) and 3-bedrooms (10 listings). The relatively small supply base means individual property performance can vary significantly based on quality, amenities, and pricing.

How is Airbnb revenue calculated in Ladson?

The annual and monthly revenue figures for Ladson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary meaningfully based on property quality, pricing strategy, amenity offerings, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts tracked by market
• Average daily rate, occupancy, and RevPAN metrics reflecting current market conditions
• Trailing 12-month revenue averages by property size and month
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, zoning rules, and HOA restrictions may limit or prohibit short-term rental activity in specific areas of this market. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.