Lahaina, HI Airbnb Market Data, Statistics, and Occupancy Rates

Lahaina Short-Term Rental Market Overview

Lahaina stands out as one of Hawaii's premier short-term rental markets, drawing visitors year-round with its iconic coastline and resort-town appeal. With 1,962 active Airbnb listings generating an average annual revenue of $74,591, the market offers meaningful income potential despite elevated property prices averaging $2,168,321. Occupancy holds strong at 70%—outpacing the state average of 67%—while the average daily rate of $679 keeps nightly returns competitive across property types.

Key Market Statistics

According to Rabbu market data, the Lahaina short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Lahaina

Lahaina attracts STR investors because its world-class beach destination status creates durable year-round demand that supports premium nightly rates and strong occupancy.

Expert Market Assessment

"Lahaina presents an attractive opportunity for STR investors who can navigate Hawaii's premium property costs. The market's 70% occupancy rate and $473 RevPAN reflect healthy demand, while above-average occupancy stability gives investors more predictable cash flow than many competing markets. Seasonality is present but manageable—January peaks at $7,633 in average monthly revenue versus a September low of $4,622—meaning properties generate meaningful income even during quieter periods. The main headwind is a below-average revenue-to-price ratio, so careful underwriting against the $2.17M average home value is essential to ensure the numbers work."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Lahaina

Average revenue by month in Lahaina

Revenue in Lahaina peaks during winter, with January ($7,633) and March ($7,595) leading the year, while September marks the low point at $4,622—a roughly 40% swing that investors should plan around. The relatively modest dip in summer months like July ($6,532) suggests Lahaina avoids the deep seasonal troughs seen in many other vacation markets.

Active Airbnb listings by property size in Lahaina

One-bedroom units dominate Lahaina's supply at 915 listings, followed by 2-bedrooms (624) and studios (217), reflecting the condo-heavy nature of the market. Larger properties are scarce—only 14 four-bedroom and 5 six-plus-bedroom listings exist—which could signal a supply gap and pricing power for investors targeting family-sized accommodations.

Average daily rate (ADR) by property size in Lahaina

ADR scales dramatically with size in Lahaina: studios command $584/night, but 3-bedroom properties jump to $1,222 and 6+ bedrooms reach $2,186. The steepest rate premium kicks in at the 2-bedroom tier ($812), making the jump from 1-bedroom ($477) to 2-bedroom one of the most impactful upgrades for nightly revenue.

Average RevPAN by property size in Lahaina

RevPAN climbs steadily with property size, from $344 for 1-bedrooms to $808 for 3-bedrooms and $1,198 for 6+ bedroom properties. Studios actually outperform 1-bedrooms on a RevPAN basis ($425 vs. $344), likely because their higher occupancy rate compensates for a more moderate ADR.

Average occupancy rates by property size in Lahaina

Smaller units fill most consistently in Lahaina—studios lead at 73% occupancy and 1-bedrooms follow at 72%—while 2- and 3-bedroom properties hold steady at 66%. The largest properties (6+ bedrooms) see the lowest occupancy at 55%, though their outsized nightly rates more than compensate for fewer booked nights.

Average monthly revenue by property size in Lahaina

Monthly revenue differences are striking: studios and 1-bedrooms hover around $4,800/month, 2-bedrooms jump to $7,640, and 3-bedrooms reach $14,947—nearly triple the 1-bedroom figure. Four-bedroom properties pull in $20,374/month, and 6+ bedroom units lead at an impressive $45,526, underscoring how larger properties can generate outsized income in a premium resort market.

Average annual revenue by property size in Lahaina

Annual revenue ranges from $57,541 for 1-bedrooms to $244,495 for 4-bedrooms and a remarkable $546,318 for 6+ bedroom properties. For investors evaluating return potential, the 3-bedroom tier at $179,366/year may offer the best balance of revenue scale and manageable acquisition cost relative to the largest luxury homes.

Most common amenities for Airbnb listings in Lahaina

Kitchens (98%), parking (89%), washers (89%), and pools (88%) are near-universal among Lahaina listings, setting a high baseline that new entrants must match. Differentiators like hot tubs (55%), beach access (45%), and waterfront positioning (48%) are present in roughly half the market, suggesting these features can still give properties a competitive edge with guests.

Understanding Lahaina's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Lahaina's ROI Score of 61 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where strong occupancy stability (above average) and balanced supply-demand dynamics offset a below-average revenue-to-price ratio driven by Hawaii's premium property values. Market growth trend scores below average as well, partly due to the 158% year-over-year surge in active listings that may dilute per-listing performance. Investors should pair these metrics with thorough local regulatory research and realistic underwriting against current home prices to determine whether the numbers pencil for their specific situation.

Short-Term Rental Regulations in Lahaina

Understanding local STR regulations is essential before investing in Lahaina. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Lahaina, Hawaii are generally required to obtain permits or registrations through Maui County, which has specific rules governing vacation rentals and transient accommodations. Investors should verify current permit requirements and any applicable zoning restrictions directly with Maui County and the State of Hawaii before purchasing or listing a property.

Key Restrictions

Common restrictions in Hawaiian vacation rental markets include limits on the number of allowable STR permits in certain zones, minimum-stay requirements, maximum occupancy caps, noise and parking regulations, and potential HOA restrictions in condominium complexes. Given the sensitivity of housing availability in resort communities, investors should expect evolving local rules around permit caps and non-owner-occupied rental limitations.

Tax Obligations

Short-term rental hosts in Hawaii are typically subject to the state's Transient Accommodations Tax (TAT) as well as the General Excise Tax (GET), and Maui County may impose additional surcharges. Major booking platforms often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Lahaina can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Lahaina's STR market is expected to benefit from continued leisure travel demand to Maui, with occupancy likely remaining in the 68–72% range given above-average stability. Seasonal patterns suggest revenue will stay concentrated in the winter and spring months, though summer family travel provides a secondary lift. ADR growth may be modest—estimates point to a 1–3% increase—as the 158% year-over-year surge in active listings introduces more supply into the market. Investors should monitor this supply expansion closely, as it could moderate per-listing revenue if demand doesn't keep pace."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Lahaina, HI

What is the average Airbnb occupancy rate in Lahaina?

The average Airbnb occupancy rate in Lahaina is currently 70%, which is above the Hawaii state average of 67%. Studios and 1-bedroom units tend to fill the most consistently at 73% and 72% respectively, while larger properties like 6+ bedroom homes see occupancy closer to 55%. This above-average occupancy reflects Lahaina's strong and steady visitor demand throughout the year.

How much do Airbnb hosts make in Lahaina?

On average, Airbnb hosts in Lahaina earn approximately $6,215 per month, which translates to about $74,591 per year based on trailing 12-month booking data. Earnings vary significantly by property size—studios and 1-bedrooms average around $4,800/month, while 3-bedroom properties bring in roughly $14,947/month and 4-bedroom units average $20,374/month. Individual results depend on factors like location, amenities, pricing strategy, and guest reviews.

Is Lahaina a good market for Airbnb investment?

Lahaina scores a 61 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and balanced supply-demand dynamics, though the revenue-to-price ratio is below average due to high Hawaii property values averaging $2,168,321. Investors who can secure properties at favorable price points or target higher-earning multi-bedroom configurations may find compelling returns, but careful financial analysis is important given the elevated entry costs.

What is the average daily rate (ADR) for Airbnb in Lahaina?

The average daily rate for Airbnb listings in Lahaina is $679, which falls slightly below the Hawaii state average of $709. ADR scales significantly with property size: studios average $584 per night, 2-bedrooms command $812, 3-bedrooms reach $1,222, and 4-bedroom properties average $1,329 per night. These premium rates reflect Lahaina's desirability as a top-tier Hawaiian vacation destination.

Are short-term rentals legal in Lahaina?

Short-term rentals operate in Lahaina under regulations set by Maui County and the State of Hawaii. Operators typically need to secure appropriate permits or registrations, and there may be zoning restrictions that affect where vacation rentals are permitted. Because Hawaiian STR regulations can change, investors should consult directly with Maui County planning authorities and a local attorney to confirm current rules and ensure full compliance before investing.

When is peak season for Airbnb in Lahaina?

Peak season for Airbnb in Lahaina runs from December through March, with January delivering the highest average monthly revenue at $7,633 and March close behind at $7,595. The slowest month is September, when average revenue dips to $4,622. Summer sees a secondary uptick in July ($6,532), likely driven by family vacations. This seasonality pattern aligns with typical Hawaiian tourism trends, where mainland visitors escape winter weather.

How many Airbnbs are there in Lahaina?

As of April 2026, there are 1,962 active Airbnb listings in Lahaina. The market is dominated by 1-bedroom units (915 listings) and 2-bedroom properties (624 listings), with studios accounting for 217 listings. Larger properties are less common—only 183 three-bedroom, 14 four-bedroom, and 5 six-plus-bedroom listings are active. Year-over-year listing growth has been substantial at 158%, indicating significant new supply entering the market.

How is Airbnb revenue calculated in Lahaina?

The annual and monthly revenue figures shown for Lahaina are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Lahaina market
• Average daily rates, occupancy rates, and RevPAN metrics based on current and trailing 12-month data
• Monthly and annual revenue benchmarks broken down by property size
• Supply distribution and amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the dates noted; market conditions may have shifted since the last update. Local regulations, permit availability, and tax obligations are subject to change—investors should verify all requirements with Maui County and the State of Hawaii before proceeding.