Laie, HI Airbnb Market Data, Statistics, and Occupancy Rates

Laie Short-Term Rental Market Overview

Laie, a small coastal community on Oahu's North Shore, offers a compelling niche for short-term rental investors drawn to Hawaii's visitor economy. With just 35 active Airbnb listings and an average annual revenue of $73,434, the market is intimate yet productive — particularly for larger properties that command premium rates. The average daily rate of $484 sits well below the $709 state average, which can make Laie an accessible entry point into the Hawaii STR landscape while still delivering meaningful returns.

Key Market Statistics

According to Rabbu market data, the Laie short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Laie

Laie's limited supply, coastal setting, and strong performance from larger properties make it an appealing micro-market for investors seeking Hawaii exposure with manageable competition.

Expert Market Assessment

"Laie presents a moderate-to-strong opportunity for STR investors willing to target larger property configurations. Four-bedroom homes lead the market with $143,712 in average annual revenue and a 70% occupancy rate, demonstrating robust demand for family-sized vacation accommodations. Seasonality is present but manageable — the spread between the peak month of August ($7,073) and the softest month of November ($5,239) represents about a 26% swing, which is relatively mild for a leisure-driven Hawaiian market. The small inventory of 35 listings suggests this is still an emerging STR market where quality properties can stand out."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Laie

Average revenue by month in Laie

Revenue in Laie follows a dual-peak pattern, with August ($7,073) and July ($6,995) leading the year and a secondary winter bump in January ($6,703) and February ($6,683). The softest months — October ($5,332) and November ($5,239) — still generate respectable income, keeping the peak-to-trough spread at roughly 26%, which signals moderate and manageable seasonality for investors.

Active Airbnb listings by property size in Laie

One-bedroom listings make up the largest share of Laie's 35 active Airbnbs at 9 units, followed closely by 8 two-bedroom properties, while 3- and 4-bedroom homes each account for just 5 listings. The limited supply of larger properties — which also happen to generate the highest revenue — suggests a potential opportunity for investors willing to target the 3–4 bedroom segment.

Average daily rate (ADR) by property size in Laie

ADR in Laie scales dramatically with size: 1-bedroom listings average $165 per night, while 3- and 4-bedroom properties command $699 and $710 respectively. The jump from 2 bedrooms ($286) to 3 bedrooms ($699) is particularly steep, indicating that group-friendly homes capture a significant pricing premium in this market.

Average RevPAN by property size in Laie

Four-bedroom properties deliver the strongest RevPAN at $496, closely followed by 3-bedroom units at $475, reflecting both their high nightly rates and solid occupancy. Smaller configurations lag considerably — 1-bedrooms earn just $93 in RevPAN and 2-bedrooms $173 — making larger homes far more efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Laie

Occupancy climbs steadily with property size in Laie, from 57% for 1-bedroom units to 70% for 4-bedroom homes. This pattern suggests that larger properties better match traveler demand in the area, likely driven by families and groups visiting the North Shore, and offer more consistent cash flow for investors.

Average monthly revenue by property size in Laie

Monthly revenue differences are dramatic across property sizes: 4-bedroom homes lead at $11,976 per month, followed by 3-bedrooms at $9,961, while 1-bedroom units average just $2,217. The nearly 5.4x revenue gap between the smallest and largest configurations underscores the outsized earning potential of bigger properties in Laie.

Average annual revenue by property size in Laie

Four-bedroom properties top the annual revenue chart at $143,712, with 3-bedroom homes close behind at $119,536 — both figures that can support meaningful returns on investment. By contrast, 1-bedroom units generate $26,608 annually and 2-bedrooms $48,732, which may make it harder to justify acquisition costs in Hawaii's elevated real estate market.

Most common amenities for Airbnb listings in Laie

Parking (97%) and a kitchen (91%) are virtually universal among Laie's STR listings, reflecting the practical needs of guests in a car-dependent North Shore location. Beach access (46%), backyard space (69%), and BBQ grills (46%) signal that outdoor and coastal amenities are key differentiators — investors who can offer beachfront access (currently at just 20% of listings) may have a distinct competitive advantage.

Short-Term Rental Regulations in Laie

Understanding local STR regulations is essential before investing in Laie. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Laie, located within Honolulu County, Hawaii, should be aware that permits or registration may be required to legally operate an STR. Investors are strongly encouraged to verify current requirements directly with the City and County of Honolulu's Department of Planning and Permitting before acquiring or listing a property.

Key Restrictions

Common restrictions in Hawaii STR markets include occupancy limits, minimum stay requirements, noise and parking rules, and caps on the number of permits issued in certain zones. HOA rules can also limit or prohibit short-term rentals in residential communities, so reviewing any applicable covenants is essential before purchasing.

Tax Obligations

Hawaii requires STR operators to collect Transient Accommodations Tax (TAT) and General Excise Tax (GET) on rental income. Many booking platforms remit a portion of these taxes on behalf of hosts, but operators should confirm their specific filing obligations with the Hawaii Department of Taxation.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Laie can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Laie's STR market is expected to benefit from steady visitor demand driven by its proximity to popular North Shore attractions and the Polynesian Cultural Center. Seasonal data suggests revenue peaks in July–August and January–February, with softer months like October and November averaging closer to $5,300. Investors can reasonably anticipate ADRs holding in the $470–$500 range and occupancy fluctuating between 58–68% depending on season. The market's small supply base offers some insulation from oversaturation, though investors should monitor any regulatory changes in Honolulu County that could affect listing eligibility."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Laie, HI

What is the average Airbnb occupancy rate in Laie?

The average occupancy rate for Airbnb listings in Laie is currently 62%, which is slightly below the Hawaii state average of 67%. Occupancy varies by property size, with 4-bedroom homes achieving the highest rate at 70% and 1-bedroom units averaging 57%. Larger properties tend to stay fuller, likely due to group and family travel demand on the North Shore.

How much do Airbnb hosts make in Laie?

Airbnb hosts in Laie earn an average of $6,119 per month, which translates to roughly $73,434 in annual revenue based on the trailing 12-month average. Earnings vary significantly by property size — 1-bedroom listings average about $26,608 annually, while 4-bedroom properties can bring in approximately $143,712 per year. Peak earning months are July and August, with monthly averages exceeding $7,000.

Is Laie a good market for Airbnb investment?

Laie offers an attractive niche for investors, especially those targeting larger properties. With only 35 active listings, competition is limited, and 3–4 bedroom homes generate strong annual revenue of $119,536 to $143,712. The market benefits from North Shore tourism, proximity to the Polynesian Cultural Center, and relatively moderate seasonality. However, investors should carefully research local regulations and permitting requirements before entering the market.

What is the average daily rate (ADR) for Airbnb in Laie?

The average daily rate across all active Airbnb listings in Laie is $484, which is below the Hawaii state average of $709. ADR scales significantly with property size: 1-bedroom listings average $165 per night, 2-bedrooms average $286, and 3–4 bedroom properties command $699–$710 per night. This pricing structure makes Laie a competitive option for travelers seeking value in Hawaii.

Are short-term rentals legal in Laie?

Laie falls within Honolulu County's jurisdiction, and short-term rental regulations in Hawaii can be complex. Permits or registration may be required, and there may be restrictions on the types of properties eligible for STR use. Investors should consult the City and County of Honolulu's Department of Planning and Permitting and review any applicable HOA rules to confirm legality before purchasing or listing a property.

When is peak season for Airbnb in Laie?

Peak season in Laie spans two windows: the summer months of July and August, when average monthly revenue reaches $6,995–$7,073, and the winter months of January and February, which average $6,683–$6,703. These peaks align with school breaks and prime surfing season on the North Shore. The slowest months are October and November, when revenue dips to around $5,239–$5,332.

How many Airbnbs are there in Laie?

As of April 2026, there are 35 active Airbnb listings in Laie. The supply is distributed across property sizes, with 1-bedroom listings being the most common at 9 units, followed by 8 two-bedroom listings, and 5 each of 3-bedroom and 4-bedroom properties. This small inventory makes Laie one of the more intimate STR markets on Oahu.

How is Airbnb revenue calculated in Laie?

The annual and monthly revenue figures for Laie are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Laie market
• Occupancy rates and average daily rate trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Amenity prevalence data across active listings
• Data sourced from Rabbu proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permitting requirements, and tax obligations may change and should be verified independently before making investment decisions. Individual property results will vary based on location, condition, pricing strategy, and management quality.