Lake, MI Airbnb Market Data, Statistics, and Occupancy Rates

Lake Short-Term Rental Market Overview

Lake, Michigan is a small, lake-oriented short-term rental market with just 16 active Airbnb listings and an ROI score of 74 out of 100, placing it in the "Attractive Opportunity" tier. With an above-average revenue-to-price ratio and average home values around $295,112, the market offers investors a relatively affordable entry point compared to the state average. The heavily seasonal demand — peaking in July at $5,090 in average monthly revenue — means investors should plan carefully for off-season cash flow, but the favorable supply/demand balance and 71% year-over-year listing growth signal rising interest in this lakeside destination.

Key Market Statistics

According to Rabbu market data, the Lake short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Lake

Investors are drawn to Lake, MI for its compelling revenue-to-price ratio, low competitive supply, and strong seasonal demand centered around Michigan's lake recreation culture.

Expert Market Assessment

"Lake, MI presents a moderately compelling investment opportunity best suited for investors who are comfortable with pronounced seasonality. The summer months — June through August — drive the majority of annual revenue, with July alone averaging $5,090, while the slowest months (March and April) dip below $1,200. The market's above-average revenue-to-price ratio and favorable supply/demand balance partially offset the lower overall occupancy rate of 16%, which trails the 42% state average significantly. For investors who can manage carrying costs during quieter winter months, the concentrated summer income and low acquisition costs create a workable return profile."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Lake

Average revenue by month in Lake

Revenue in Lake follows a sharply seasonal pattern, peaking in July at $5,090 and bottoming out in April at $1,120 — a spread of nearly 4.5×. The summer months of June through August account for the lion's share of annual income, making effective peak-season pricing and availability management critical for maximizing returns.

Active Airbnb listings by property size in Lake

The available property size data shows only 2-bedroom listings (6 total) reported in the market, suggesting that smaller vacation homes and cottages dominate the supply. This concentration could signal an opportunity for investors willing to offer larger properties — such as 3- or 4-bedroom homes — to capture group and family travel demand that may currently be underserved.

Average daily rate (ADR) by property size in Lake

Two-bedroom properties in Lake command an average daily rate of $150, which is significantly below the market-wide ADR of $299. This gap suggests that the higher market-wide average is driven by larger or more premium properties not fully broken out in the size data, and that 2-bedroom units serve a more budget-conscious segment of travelers.

Average RevPAN by property size in Lake

Two-bedroom properties generate a RevPAN of $20, reflecting the combination of a modest $150 ADR and a 14% occupancy rate. This is well below the market-wide RevPAN of $47, indicating that larger or higher-end properties in the market are likely driving significantly stronger per-night revenue after accounting for vacancy.

Average occupancy rates by property size in Lake

Two-bedroom listings in Lake average a 14% occupancy rate, slightly below the market-wide 16% average. This low occupancy is characteristic of a heavily seasonal lake market, and investors should expect the vast majority of booked nights to fall within the June–August window.

Average monthly revenue by property size in Lake

Two-bedroom properties average $1,421 per month in revenue, compared to the market-wide average of $2,305. This indicates that larger or more premium properties in the market significantly outperform the 2-bedroom segment, and investors considering this size should model their financials conservatively around this lower revenue baseline.

Average annual revenue by property size in Lake

At $17,060 in average annual revenue, 2-bedroom listings earn roughly 62% of the overall market average of $27,669. Investors targeting 2-bedroom properties should carefully evaluate whether this income level supports their purchase price and operating costs, or consider whether a larger property could deliver meaningfully better returns.

Most common amenities for Airbnb listings in Lake

Parking and kitchen facilities are universal (100%), while BBQ grills and outdoor furniture appear in 94% of listings — a clear signal that guests expect an outdoor-oriented lakeside experience. Lake access (88%) and waterfront location (56%) are strong differentiators, and investors should prioritize properties with direct water access and well-appointed outdoor spaces to meet market expectations.

Understanding Lake's ROI Score: 74/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Lake's ROI score of 74 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio — the most heavily weighted factor — and supported by above-average marks in both market growth trend and supply/demand balance. Occupancy stability scores at an average level, reflecting the seasonal nature of demand that concentrates income into the summer months. Investors should pair these data points with thorough local regulatory research and a realistic seasonal cash-flow model to determine whether this market fits their portfolio strategy.

Short-Term Rental Regulations in Lake

Understanding local STR regulations is essential before investing in Lake. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Lake, Michigan should verify whether a local STR permit or registration is required by contacting the local township or county authorities, as Michigan does not impose a statewide STR permitting framework. Regulations can vary at the municipal level, so confirming compliance before listing is essential.

Key Restrictions

Common restrictions that may apply to STR properties in this area include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and any applicable HOA rules. Investors should also be aware that some Michigan communities have enacted or are considering zoning-based restrictions or caps on the number of STR permits issued in residential areas.

Tax Obligations

Michigan imposes a 6% state use tax on short-term rental accommodations, and additional local or county lodging taxes may apply in Lake's jurisdiction. Major booking platforms like Airbnb often collect and remit these taxes automatically, but hosts should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Lake can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Lake's summer-driven demand cycle is expected to remain the dominant revenue engine, with July and August likely continuing to generate the bulk of annual income. Given the above-average market growth trend and a 71% increase in active listings year over year, ADR may face modest downward pressure as new supply enters, though the market's small size and natural appeal should help sustain rates in the $280–$310 range. Occupancy during shoulder months (May, September, October) could see incremental gains as the destination matures, potentially pushing annual revenue estimates 3–5% higher for well-positioned properties."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Lake, MI

What is the average Airbnb occupancy rate in Lake?

The average Airbnb occupancy rate in Lake, MI is currently 16%, which is notably below the Michigan state average of 42%. This reflects the market's strong seasonal character — demand concentrates heavily in the summer months, with significantly lower booking activity during the fall and winter. Investors should factor this seasonality into their financial planning.

How much do Airbnb hosts make in Lake?

On average, Airbnb hosts in Lake earn approximately $2,305 per month and $27,669 per year, based on the trailing 12 months of historical booking data. Revenue varies dramatically by season, ranging from around $1,120 in April to over $5,090 in July. Individual results can differ based on property quality, pricing strategy, and how effectively hosts market their listings during peak periods.

Is Lake a good market for Airbnb investment?

Lake scores 74 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio, favorable supply/demand balance, and above-average growth trends. However, the low overall occupancy rate and extreme seasonality mean investors need a clear strategy for managing off-season carrying costs. Properties with lake access and strong outdoor amenities tend to perform best here.

What is the average daily rate (ADR) for Airbnb in Lake?

The average daily rate for Airbnb listings in Lake, MI is $299, which is below the Michigan state average of $350. For 2-bedroom properties specifically, the ADR drops to $150. The market-wide figure reflects a mix of property types and sizes, and rates tend to be higher during the peak summer season when demand surges.

Are short-term rentals legal in Lake?

Short-term rentals are generally permitted in Michigan, though local jurisdictions like Lake may have their own registration, zoning, or permitting requirements. Investors should check with the local township or county government offices to confirm current STR regulations before purchasing or listing a property. Rules can change, so staying informed on any proposed ordinances is advisable.

When is peak season for Airbnb in Lake?

Peak season in Lake runs from June through August, with July being the highest-revenue month at an average of $5,090. August follows closely at $4,802, and June comes in at $3,229. The shoulder months of May, September, and October still generate meaningful revenue in the $1,900–$2,400 range, while the winter months from December through April represent the slowest period with monthly averages below $1,500.

How many Airbnbs are there in Lake?

There are currently 16 active Airbnb listings in Lake, MI as of April 2026. This is a very small market, which has seen 71% year-over-year growth in listing count. The limited supply means less competition, but it also means the market data is based on a smaller sample size, so individual property performance may vary more widely.

How is Airbnb revenue calculated in Lake?

The annual and monthly revenue figures for Lake are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Lake, MI market
• Occupancy rates, average daily rates, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. With only 16 active listings, market-level averages in Lake may be more volatile and sensitive to individual property performance than in larger markets. Local regulations and tax requirements can change; investors should verify current rules with local authorities before purchasing or listing a property.