Lake Ozark, MO Airbnb Market Data, Statistics, and Occupancy Rates

Lake Ozark Short-Term Rental Market Overview

Lake Ozark sits at the heart of one of Missouri's most popular lake-resort destinations, drawing weekend boaters, family vacationers, and seasonal visitors who fuel a concentrated summer rental market. With 166 active Airbnb listings, an average daily rate of $218, and average annual revenue of $25,893, the market rewards operators who can capture peak-season demand — though the 17% average occupancy rate (well below the 28% state average) underscores just how seasonal cash flow can be. Investors willing to target the right property size and optimize summer pricing will find real opportunity here, but off-season softness demands careful financial planning.

Key Market Statistics

According to Rabbu market data, the Lake Ozark short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Lake Ozark

Lake Ozark appeals to investors seeking a vacation-rental play in a well-known Missouri lake destination where peak-season earnings can offset months of minimal demand.

Expert Market Assessment

"Lake Ozark represents a competitive but sharply seasonal opportunity. The ROI score of 38 out of 100 reflects below-average occupancy stability and the challenge of generating consistent year-round income — winter months like January and February bring in under $400 per listing. However, the summer months tell a different story: July revenue averages $6,487 and June clears $4,119, which means a well-positioned property can earn the majority of its annual income in just three to four months. Selective deal sourcing — particularly targeting 4-bedroom properties near the water — and disciplined off-season expense management are the keys to making this market pencil out."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Lake Ozark

Average revenue by month in Lake Ozark

Lake Ozark's revenue curve is extremely seasonal — July leads at $6,487, followed by August at $5,011 and June at $4,119, while January and February bottom out below $400. The roughly 17x spread between peak and trough months means investors should plan to earn the bulk of their annual income in a four-month summer window.

Active Airbnb listings by property size in Lake Ozark

Two-bedroom units make up the largest share of supply at 58 listings, closely followed by 3-bedrooms at 55, while 4-bedroom (16) and 5-bedroom (6) properties are significantly underrepresented. The scarcity of larger homes could signal a supply gap worth targeting, especially given their higher revenue potential.

Average daily rate (ADR) by property size in Lake Ozark

ADR climbs steadily with property size, from $173 for 2-bedrooms to $309 for 5-bedroom homes, though 1-bedrooms actually command a slight premium over 2-bedrooms at $183. The jump from 2-bedroom to 3-bedroom pricing ($173 to $247) is the steepest, suggesting guests are willing to pay meaningfully more for that additional space.

Average RevPAN by property size in Lake Ozark

One-bedroom properties deliver the highest RevPAN at $48, benefiting from their relatively stronger occupancy despite a lower ADR. RevPAN declines as property size increases — 4-bedrooms earn $28 and 5-bedrooms just $24 — reflecting how much lower occupancy dampens per-night revenue potential for larger units on an annualized basis.

Average occupancy rates by property size in Lake Ozark

Occupancy drops sharply as property size increases: 1-bedrooms lead at 26%, while 4-bedrooms sit at just 10% and 5-bedrooms at 8%. Investors in larger properties should expect long stretches of vacancy outside peak season, making aggressive summer pricing and extended shoulder-season marketing essential for cash-flow stability.

Average monthly revenue by property size in Lake Ozark

Four-bedroom properties are the clear monthly revenue leaders at $6,692, more than double the next-closest size (5-bedrooms at $4,639), while 1- and 2-bedroom units hover between $1,579 and $1,829. The outsized performance of 4-bedrooms despite low occupancy reflects the power of premium nightly rates during peak demand periods.

Average annual revenue by property size in Lake Ozark

Four-bedroom homes dominate annual earnings at $80,314 — more than three times the market average and roughly 44% higher than 5-bedroom properties at $55,674. Smaller configurations ranging from $18,952 (1-bedroom) to $29,560 (3-bedroom) may still make sense for investors acquiring at lower price points, but the 4-bedroom segment offers the most compelling top-line return potential.

Most common amenities for Airbnb listings in Lake Ozark

Parking (98%), kitchen (96%), and washer/dryer (92%/87%) are near-universal, setting the baseline for guest expectations in Lake Ozark. Lake-specific amenities stand out — 68% of listings offer a pool, 65% feature waterfront access or lake access, and 63% include a BBQ grill — signaling that guests expect a full lakeside vacation experience and properties without these features may struggle to compete.

Understanding Lake Ozark's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Lake Ozark's ROI score of 38 out of 100 places it in the "Competitive Opportunity" band, reflecting average revenue-to-price and market growth metrics but below-average occupancy stability — a natural consequence of its intense summer seasonality. The supply/demand balance reads as average, meaning the market isn't oversaturated but also isn't underserved enough to give new entrants a built-in edge. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 4-bedrooms with lake access) that have historically outperformed the market average.

Short-Term Rental Regulations in Lake Ozark

Understanding local STR regulations is essential before investing in Lake Ozark. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Lake Ozark, Missouri may need to obtain local permits or register their property with the city before hosting guests. Investors should verify current requirements directly with the City of Lake Ozark and the state of Missouri, as rules can change with limited notice.

Key Restrictions

Common STR restrictions in lake-resort communities like Lake Ozark can include occupancy limits tied to property size, noise ordinances (especially during evening hours), parking requirements for guests, and minimum-stay rules during peak season. HOA and condo association covenants are particularly relevant in this market given the prevalence of lakefront condos and townhomes, so reviewing governing documents before purchase is essential.

Tax Obligations

Short-term rental hosts in Missouri are generally subject to state sales tax and local transient occupancy or lodging taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but investors should confirm their specific obligations with Missouri's Department of Revenue and the local tax authority.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Lake Ozark can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Lake Ozark's short-term rental market is likely to follow its established seasonal rhythm, with the bulk of revenue concentrated between May and September. ADR could see modest growth in the 1–3% range as hosts continue to add amenities like pools and lake access that command premium nightly rates. Occupancy may remain in the 15–20% range on an annualized basis given the market's heavy reliance on warm-weather tourism. Investors entering now should model conservatively around current revenue figures and treat any off-season bookings as upside rather than a baseline expectation."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Lake Ozark, MO

What is the average Airbnb occupancy rate in Lake Ozark?

The average Airbnb occupancy rate in Lake Ozark is currently 17%, which falls below the Missouri state average of 28%. This reflects the market's highly seasonal nature — demand surges in summer and drops significantly during the colder months. Smaller properties tend to stay fuller, with 1-bedroom units averaging 26% occupancy compared to just 8% for 5-bedroom homes on an annualized basis.

How much do Airbnb hosts make in Lake Ozark?

On average, Airbnb hosts in Lake Ozark earn approximately $2,157 per month and $25,893 per year based on trailing 12-month booking data. Earnings vary significantly by property size — 4-bedroom properties lead the pack at roughly $6,692 per month ($80,314 annually), while 1-bedroom units average around $1,579 per month. Peak summer months account for the lion's share of annual income.

Is Lake Ozark a good market for Airbnb investment?

Lake Ozark presents a competitive opportunity for investors who understand and plan around its extreme seasonality. With an ROI score of 38 out of 100, the market requires selective deal sourcing — higher home values and concentrated summer demand mean not every property will cash flow comfortably year-round. That said, larger properties (especially 4-bedrooms) can generate strong annual revenue, and the market's supply has remained relatively stable. Investors who target the right property type and price point, while budgeting for lean winter months, can find real potential here.

What is the average daily rate (ADR) for Airbnb in Lake Ozark?

The average daily rate for Airbnb listings in Lake Ozark is $218, slightly below the Missouri state average of $240. ADR scales meaningfully with property size: 1-bedroom units average $183 per night, while 5-bedroom homes command $309. Three-bedroom properties hit $247, offering a solid middle ground between nightly rate and broader guest appeal.

Are short-term rentals legal in Lake Ozark?

Short-term rentals are currently operated in Lake Ozark, MO, with 166 active Airbnb listings in the market. However, local regulations, permit requirements, and HOA restrictions can apply and may change over time. Investors should verify the current legal status and any licensing or registration requirements directly with the City of Lake Ozark and the state of Missouri before purchasing a property.

When is peak season for Airbnb in Lake Ozark?

Peak season in Lake Ozark runs from late May through August, with July delivering the highest average monthly revenue at $6,487 per listing. June ($4,119) and August ($5,011) are also strong months. Revenue drops sharply after September and remains low from November through March, with January and February each averaging under $400. This makes Lake Ozark one of the more seasonally concentrated STR markets in Missouri.

How many Airbnbs are there in Lake Ozark?

As of April 2026, there are 166 active Airbnb listings in Lake Ozark. The supply is concentrated in 2-bedroom (58 listings) and 3-bedroom (55 listings) properties, with fewer options at the 4-bedroom (16) and 5-bedroom (6) sizes. Year-over-year listing growth sits at 101%, meaning supply has held essentially flat — a sign the market isn't being oversaturated with new inventory.

How is Airbnb revenue calculated in Lake Ozark?

The annual and monthly revenue figures for Lake Ozark are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks (like the $6,487 July average) and slower months (like January's $386). Individual results can vary based on property quality, pricing strategy, and how effectively an owner manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Lake Ozark market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Occupancy and revenue figures reflect trailing 12-month averages and may not represent current or future conditions. Local regulations, tax requirements, and permit rules are subject to change — always verify with local authorities before investing.