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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Lakebay presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Lakebay, WA is a small, waterfront-oriented short-term rental market on the Key Peninsula with just 19 active Airbnb listings and an average annual revenue of $33,618 per property. The market's ADR of $291 sits below the Washington state average of $393, though average home values of $800,877 make the revenue-to-price ratio a consideration for investors. Seasonal demand peaks sharply in summer — August alone averages $4,508 — suggesting this is primarily a vacation-driven destination where selective deal sourcing and strong summer performance are key to profitability.
According to Rabbu market data, the Lakebay short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 19 |
| Average Daily Rate (ADR) | vs. $393 state avg. | $291 |
| Average Occupancy Rate | vs. 36% state avg. | 22% |
| RevPAN | ADR * Occupancy Rate | $64 |
| Average Monthly Revenue | Historical 12-month average | $2,801 |
| Average Annual Revenue | Historical 12-month average | $33,618 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Lakebay appeals to investors drawn to a low-competition, nature-oriented market with strong summer demand, though below-average occupancy and higher home prices require careful underwriting.
Key investment factors
"Lakebay represents a competitive but niche opportunity — the ROI score of 52 out of 100 reflects average revenue-to-price dynamics paired with below-average occupancy stability. The pronounced seasonality, where August revenue ($4,508) is more than twice what January brings in ($1,984), means investors need to plan for lean winter months and build reserves accordingly. That said, the market's small size and waterfront character create a differentiated product that's hard to replicate, and 3-bedroom properties averaging $37,318 in annual revenue offer the strongest return potential. Investors who can source properties below the $800K average and maximize peak-season bookings have the best chance of making the numbers work."
— Rabbu Market Analysis Team
Lakebay shows pronounced seasonality, with August ($4,508) and July ($4,131) delivering peak revenue that's more than double the winter low of $1,984 in January. The shoulder months of May, June, and September also perform respectably in the $2,800–$3,400 range, giving investors roughly five months of stronger cash flow to carry the quieter winter period.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,984 |
| February |
|
$2,028 |
| March |
|
$2,450 |
| April |
|
$2,193 |
| May |
|
$2,810 |
| June |
|
$3,396 |
| July |
|
$4,131 |
| August |
|
$4,508 |
| September |
|
$3,201 |
| October |
|
$2,387 |
| November |
|
$2,141 |
| December |
|
$2,383 |
The market's 19 listings are concentrated in just two size categories — 5 one-bedroom and 6 three-bedroom properties — with the remaining listings not broken out by size. The absence of 2-bedroom or 4+ bedroom listings in the data could signal a gap in supply that a well-targeted acquisition might exploit.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
5 |
| 3 bedrooms |
|
6 |
ADR scales from $173 for 1-bedroom properties to $221 for 3-bedrooms, a 28% premium that reflects the added space and likely capacity for larger groups. The $221 rate for 3-bedrooms is still well below the state average ADR of $393, suggesting room for premium-positioned properties to command higher nightly rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$173 |
| 3 bedrooms |
|
$221 |
Three-bedroom listings deliver a RevPAN of $55 compared to $48 for 1-bedrooms, indicating that the larger properties generate more revenue per available night despite slightly lower occupancy. For investors, the 3-bedroom configuration appears to offer a better balance of pricing power and booking activity.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$48 |
| 3 bedrooms |
|
$55 |
One-bedroom listings lead on occupancy at 28% versus 25% for 3-bedrooms, though both figures remain well below the state average of 36%. The modest occupancy across all sizes underscores the seasonal nature of Lakebay's demand and the importance of maximizing peak-season bookings.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
28% |
| 3 bedrooms |
|
25% |
Three-bedroom properties earn $3,109 per month on average, roughly 36% more than the $2,281 generated by 1-bedroom units. This gap makes larger properties the stronger revenue generators despite their lower occupancy rates, driven by the higher nightly rates they command.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,281 |
| 3 bedrooms |
|
$3,109 |
At $37,318 in average annual revenue, 3-bedroom properties outpace 1-bedrooms ($27,376) by nearly $10,000 per year. Given the significant home values in the area, investors should model whether that incremental revenue justifies the likely higher acquisition cost of a larger property.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$27,376 |
| 3 bedrooms |
|
$37,318 |
Kitchens (100%), parking (95%), and BBQ grills (90%) are near-universal in Lakebay listings, reflecting guest expectations for self-sufficient, outdoor-oriented stays. Differentiators like hot tubs (47%), beach access (47%), and pet-friendliness (42%) are present in less than half of listings, suggesting these amenities could give new entrants a competitive edge during booking decisions.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
95% |
| BBQ Grill |
|
90% |
| Self Check-in |
|
84% |
| Backyard |
|
79% |
| Washer |
|
79% |
| Dryer |
|
79% |
| Patio or Balcony |
|
79% |
| Outdoor Furniture |
|
74% |
| Hot Tub |
|
47% |
| Beach Access |
|
47% |
| Pets |
|
42% |
| Waterfront |
|
42% |
| Workspace |
|
32% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Lakebay Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Lakebay's ROI score of 52 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine potential but demands disciplined deal selection. The score reflects average revenue-to-price and market growth dynamics, balanced against below-average occupancy stability — a direct consequence of the area's sharp seasonality. Investors should pair this data with thorough local regulatory research and focus on properties that can capture premium summer demand to make the economics work.
Understanding local STR regulations is essential before investing in Lakebay. Here's the current regulatory landscape:
Short-term rental operators in Lakebay may need to obtain permits or register with Pierce County and comply with Washington State regulations governing vacation rentals. Investors should verify current requirements directly with the Pierce County Planning and Public Works Department before purchasing.
Common restrictions in Washington communities include occupancy limits based on bedroom count, minimum stay requirements, noise and parking regulations, and potential HOA restrictions that can vary by neighborhood. Some jurisdictions also impose caps on the number of STR permits issued, so confirming availability early in the due diligence process is advisable.
Short-term rental hosts in Washington State are typically subject to state sales tax, local lodging taxes, and any applicable tourism assessments. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm all obligations with the Washington Department of Revenue to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Lakebay can provide current regulatory guidance.
Financing an Airbnb investment in Lakebay requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Lakebay's STR market is expected to continue its seasonal pattern, with summer months driving the bulk of annual revenue and winter occupancy remaining soft. The 25% year-over-year growth in active listings signals rising investor interest, which could put modest downward pressure on occupancy if demand doesn't keep pace. Investors should anticipate ADR holding relatively steady or seeing incremental gains of 1–3% as the market matures, with occupancy rates likely hovering in the 20–25% range on an annual basis. Properties that differentiate through amenities like hot tubs, waterfront access, and pet-friendliness may outperform the market average during shoulder and off-peak months."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current listing snapshots; market conditions may shift due to seasonal trends, regulatory changes, or economic factors. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.
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