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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Landrum presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Landrum, SC is a small but growing short-term rental market nestled in the foothills of the Blue Ridge Mountains, with just 30 active Airbnb listings and year-over-year listing growth of 133%. Average annual revenue sits at $23,124 on a market-wide ADR of $183—well below the South Carolina state average of $358—while occupancy runs at 25% compared to 38% statewide. The combination of rising investor interest and relatively modest per-listing returns makes Landrum a market that rewards careful deal selection over broad speculation.
According to Rabbu market data, the Landrum short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 30 |
| Average Daily Rate (ADR) | vs. $358 state avg. | $183 |
| Average Occupancy Rate | vs. 38% state avg. | 25% |
| RevPAN | ADR * Occupancy Rate | $46 |
| Average Monthly Revenue | Historical 12-month average | $1,927 |
| Average Annual Revenue | Historical 12-month average | $23,124 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors look at Landrum for its proximity to Blue Ridge outdoor recreation, low supply counts that reduce direct competition, and entry-point pricing compared to more saturated South Carolina coastal markets.
Key investment factors
"Landrum presents a competitive opportunity where strong investor interest runs up against below-average revenue-to-price ratios, so returns hinge on acquiring the right property at the right cost. Seasonality is meaningful: revenue nearly triples from the February trough ($1,067) to the September peak ($2,772), which means cash-flow planning should account for several lean winter months. Three-bedroom properties stand out as the clearest revenue winners, pulling in roughly $25,580 annually versus $14,732 for two-bedroom units. Investors who target larger homes with outdoor-oriented amenities and time their pricing around the fall foliage season are best positioned to extract value here."
— Rabbu Market Analysis Team
Revenue in Landrum follows a clear seasonal arc, peaking in September at $2,772 and bottoming out in February at $1,067—a spread of roughly $1,700. Investors should plan for robust earnings from May through November and budget for materially slower winter months.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,094 |
| February |
|
$1,067 |
| March |
|
$1,743 |
| April |
|
$1,787 |
| May |
|
$2,044 |
| June |
|
$2,151 |
| July |
|
$2,497 |
| August |
|
$2,090 |
| September |
|
$2,772 |
| October |
|
$2,215 |
| November |
|
$2,016 |
| December |
|
$1,643 |
Supply is distributed fairly evenly across property sizes, with 9 three-bedroom, 8 two-bedroom, and 7 one-bedroom listings making up the entire 30-property market. The relatively balanced distribution means no single segment is drastically oversupplied, though the small total count leaves room for new entrants in any category.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
7 |
| 2 bedrooms |
|
8 |
| 3 bedrooms |
|
9 |
ADR jumps sharply at the three-bedroom level, where hosts command $222 per night compared to $122 for two-bedrooms and $99 for one-bedrooms. The $100 premium from two to three bedrooms is the steepest step-up, suggesting strong guest willingness to pay for extra space.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$99 |
| 2 bedrooms |
|
$122 |
| 3 bedrooms |
|
$222 |
Three-bedroom properties deliver the highest RevPAN at $59, more than double the $25 earned by two-bedroom units and well ahead of one-bedrooms at $34. This makes the three-bedroom segment the most efficient revenue generator on a per-available-night basis despite its moderate occupancy.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$34 |
| 2 bedrooms |
|
$25 |
| 3 bedrooms |
|
$59 |
One-bedroom listings lead on occupancy at 35%, while two-bedrooms lag at just 20% and three-bedrooms land at 27%. The lower occupancy for two-bedroom units may reflect pricing that doesn't differentiate enough from three-bedroom competitors, presenting a potential optimization opportunity for hosts in that segment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
35% |
| 2 bedrooms |
|
20% |
| 3 bedrooms |
|
27% |
Three-bedroom properties earn the most at $2,131 per month, outpacing one-bedrooms ($1,411) by roughly 50% and two-bedrooms ($1,227) by nearly 75%. The revenue gap underscores how ADR and property size drive monthly income far more than occupancy alone in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,411 |
| 2 bedrooms |
|
$1,227 |
| 3 bedrooms |
|
$2,131 |
Annually, three-bedroom listings generate $25,580—roughly 74% more than the $14,732 earned by two-bedroom properties and 51% above one-bedrooms at $16,939. For investors weighing acquisition costs against revenue, the three-bedroom tier offers the strongest top-line return potential in Landrum.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$16,939 |
| 2 bedrooms |
|
$14,732 |
| 3 bedrooms |
|
$25,580 |
Parking (100%), kitchens (93%), and backyards (90%) are near-universal, signaling that guests expect a home-like, outdoor-oriented experience in Landrum. Differentiators like hot tubs (17%) and lake access (20%) remain relatively rare, giving operators who add these features a chance to stand out in a small market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
93% |
| Backyard |
|
90% |
| Dryer |
|
87% |
| Washer |
|
83% |
| Patio or Balcony |
|
77% |
| Self Check-in |
|
77% |
| BBQ Grill |
|
63% |
| Outdoor Furniture |
|
63% |
| Workspace |
|
57% |
| Pets |
|
47% |
| Lake Access |
|
20% |
| Hot Tub |
|
17% |
| Waterfront |
|
17% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Landrum Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Landrum's ROI score of 50 out of 100 places it in the Competitive Opportunity band, reflecting a market where investor enthusiasm is high but returns demand disciplined deal sourcing. The below-average revenue-to-price ratio is the primary drag—average home values of $692,455 sit well above what a $23,124 annual revenue figure can quickly offset—while occupancy stability and supply/demand balance both register as average. Pairing this data with thorough local regulatory research and targeting higher-performing three-bedroom properties can help investors tilt the math in their favor.
Understanding local STR regulations is essential before investing in Landrum. Here's the current regulatory landscape:
Short-term rental operators in Landrum, South Carolina may be required to register or obtain a business license at the municipal level, and the state of South Carolina requires short-term rental operators to collect and remit applicable taxes. Investors should verify current permit and registration requirements with the City of Landrum and Spartanburg County before listing a property.
Common restrictions that may apply to STR properties in this area include occupancy limits, noise and nuisance ordinances, minimum parking requirements, and any applicable HOA or deed restrictions. Some jurisdictions also impose minimum-stay requirements or caps on the number of permits issued, so confirming local zoning and community rules is essential before committing to a purchase.
South Carolina levies a state accommodations tax and a local hospitality tax on short-term rentals, and Spartanburg County may impose additional lodging taxes. Many booking platforms collect and remit some or all of these taxes on the host's behalf, but operators should confirm their full obligations with the South Carolina Department of Revenue.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Landrum can provide current regulatory guidance.
Financing an Airbnb investment in Landrum requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Landrum's rapid supply growth suggests continued investor confidence, though the pace of new listings could put additional pressure on an already-modest 25% occupancy rate. Revenue seasonality points to a strong late-summer and early-fall window—September leads at $2,772 per month—so investors who optimize pricing around that corridor could capture disproportionate returns. ADR may see incremental gains of 1–3% as operators add premium amenities like hot tubs, but occupancy improvements will likely depend on regional tourism marketing and broader demand growth rather than listing-level changes alone."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the date indicated and may not capture very recent market shifts. Local regulations, tax requirements, and permit rules are subject to change; investors should verify current requirements with local authorities before purchasing.
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