Lawrenceville, GA Airbnb Market Data, Statistics, and Occupancy Rates

Lawrenceville Short-Term Rental Market Overview

Lawrenceville, GA presents a challenging short-term rental landscape, with an average annual revenue of $18,032 across 181 active listings and an occupancy rate of 30% — just below the Georgia state average of 32%. The market's average daily rate of $148 sits well under the $299 state average, and a year-over-year listing growth of 111% suggests supply is expanding faster than demand can absorb. Investors considering this Gwinnett County suburb will need to be selective about property type and pricing strategy to carve out viable returns.

Key Market Statistics

According to Rabbu market data, the Lawrenceville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Lawrenceville

Lawrenceville's proximity to Atlanta and relatively affordable home values may attract investors seeking suburban STR plays, though current performance metrics call for careful, property-specific analysis.

Expert Market Assessment

"With an ROI score of 30 out of 100, Lawrenceville falls into the limited investment potential category — occupancy stability and supply/demand balance both rate below average, which drives much of the risk. Seasonality is moderate: July leads at $1,941 in average monthly revenue while February dips to $1,083, creating roughly a 79% spread between peak and trough. The bright spot is that larger configurations — particularly 3- to 5-bedroom homes — meaningfully outperform smaller units on both revenue and RevPAN, suggesting that investors who target the right property type could still uncover workable deals despite the broader market headwinds."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Lawrenceville

Average revenue by month in Lawrenceville

Revenue peaks in July at $1,941 and bottoms out in February at $1,083, reflecting a summer-driven seasonal pattern with an approximately 79% spread between the high and low months. Spring (May) and fall (October) offer moderate performance in the $1,573–$1,751 range, giving investors a longer window of decent returns beyond just the summer peak.

Active Airbnb listings by property size in Lawrenceville

One-bedroom listings dominate the supply with 78 out of 181 active properties (43%), while 2-bedroom units are notably scarce at just 22 listings. The mid-range (3–4 bedroom) and larger (5-bedroom) segments have less competition, which could signal opportunity for investors willing to target those property sizes.

Average daily rate (ADR) by property size in Lawrenceville

ADR scales steeply with property size, jumping from $62 for 1-bedroom units to $264 for 4-bedroom and $287 for 5-bedroom homes. The most dramatic rate increase occurs between 1- and 2-bedroom properties (nearly doubling to $122), suggesting that even a modest step up in size commands a significant pricing premium.

Average RevPAN by property size in Lawrenceville

Four-bedroom properties deliver the strongest RevPAN at $72, outperforming both the crowded 1-bedroom segment ($19) and even the higher-priced 5-bedroom category ($56), where lower occupancy drags down effective revenue. This makes 4-bedroom homes the standout for investors focused on maximizing revenue per available night.

Average occupancy rates by property size in Lawrenceville

Two- and 3-bedroom listings lead occupancy at 34%, while 5-bedroom properties trail significantly at just 20%, suggesting that larger homes struggle to fill consistently. The relatively narrow occupancy band of 28–34% across most sizes indicates that demand is broadly soft rather than concentrated in any one segment.

Average monthly revenue by property size in Lawrenceville

Monthly revenue rises steadily with bedroom count, from $596 for 1-bedroom units to $3,229 for 5-bedroom homes — a more than fivefold increase. Three-bedroom properties at $2,278/month represent a potential sweet spot, delivering strong revenue with more favorable occupancy than the largest homes.

Average annual revenue by property size in Lawrenceville

Five-bedroom properties lead annual revenue at $38,752, followed by 4-bedroom homes at $29,938, while 1-bedroom units generate just $7,162 — barely enough to cover basic operating costs. Investors seeking meaningful returns should focus on 3+ bedroom properties, where annual revenues of $27,340 and above offer a more realistic path to profitability against Lawrenceville's $473,869 average home value.

Most common amenities for Airbnb listings in Lawrenceville

Parking is universal at 100% of listings, and essentials like kitchens (91%), self check-in (82%), and laundry (75–81%) are table stakes for competing in this market. A dedicated workspace appears in 73% of listings, signaling notable remote-work and business traveler demand, while premium amenities like pools (11%) and hot tubs (4%) remain rare differentiators.

Understanding Lawrenceville's ROI Score: 30/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Lawrenceville's ROI score of 30 out of 100 places it in the limited investment potential band, driven primarily by below-average occupancy stability and a supply/demand balance that's under pressure from 111% year-over-year listing growth. The revenue-to-price ratio and market growth trend both rate as average, meaning the fundamentals aren't broken but aren't compelling enough to offset the softer metrics. Investors interested in this market should pair Rabbu's data with deep local regulatory research and focus on larger property configurations where performance metrics are materially stronger.

Short-Term Rental Regulations in Lawrenceville

Understanding local STR regulations is essential before investing in Lawrenceville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Lawrenceville, Georgia may be required to obtain a business license or STR-specific permit from the City of Lawrenceville or Gwinnett County. Investors should verify current registration and permitting requirements directly with local authorities before listing a property.

Key Restrictions

Common restrictions in Georgia suburban markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules are particularly relevant in many Lawrenceville neighborhoods and may prohibit or limit short-term rentals, so reviewing community covenants is a critical step before purchasing.

Tax Obligations

Short-term rental hosts in Georgia are typically subject to state sales tax and local hotel/motel taxes on bookings of less than 30 consecutive days. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a tax professional familiar with Gwinnett County requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Lawrenceville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Lawrenceville's rapid supply growth may continue to weigh on occupancy rates unless demand catches up. Seasonal patterns suggest revenue peaks around July ($1,941/month) and troughs in February ($1,083/month), so investors should expect meaningful cash-flow swings. ADR increases are likely to remain modest — perhaps 1–3% — given the competitive pressure from new listings, and occupancy may settle in the 28–33% range market-wide. Investors targeting larger properties (3+ bedrooms) may find more resilient returns, but thorough property-level diligence is essential in a market scored at limited potential."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Lawrenceville, GA

What is the average Airbnb occupancy rate in Lawrenceville?

The average occupancy rate for Airbnb listings in Lawrenceville is currently 30%, which sits slightly below the Georgia state average of 32%. Occupancy varies by property size, with 2- and 3-bedroom units performing best at 34%, while 5-bedroom properties average just 20%. Investors should factor in this relatively modest occupancy when building revenue projections.

How much do Airbnb hosts make in Lawrenceville?

On average, Airbnb hosts in Lawrenceville earn approximately $1,502 per month or $18,032 per year based on trailing 12-month booking data. However, revenue varies significantly by property size — 1-bedroom listings average $596/month, while 5-bedroom properties earn around $3,229/month. Hosts who optimize pricing, amenities, and guest experience can push above these market averages.

Is Lawrenceville a good market for Airbnb investment?

Lawrenceville currently carries a Rabbu ROI score of 30 out of 100, indicating limited investment potential at the market level. The combination of below-average occupancy stability and rapid supply growth (111% year-over-year increase in listings) creates competitive pressure. That said, larger properties — particularly 3- to 5-bedroom homes — generate meaningfully higher revenues and may present viable opportunities for investors who conduct thorough property-level analysis.

What is the average daily rate (ADR) for Airbnb in Lawrenceville?

The average daily rate in Lawrenceville is $148, roughly half the Georgia state average of $299. ADR scales significantly with property size: 1-bedroom units average $62 per night, while 5-bedroom properties command $287 per night. This pricing structure reflects Lawrenceville's positioning as a suburban, value-oriented market compared to resort or urban destinations in the state.

Are short-term rentals legal in Lawrenceville?

Short-term rentals do operate in Lawrenceville, with 181 active Airbnb listings currently on the market. However, local regulations regarding permits, zoning, and HOA restrictions can vary, and investors should verify the current legal requirements with the City of Lawrenceville and Gwinnett County before purchasing or listing a property.

When is peak season for Airbnb in Lawrenceville?

Peak season in Lawrenceville centers around the summer months, with July leading at $1,941 in average monthly revenue. May ($1,751) and August ($1,640) also perform well. The slowest period is winter, with February averaging just $1,083. This roughly 79% spread between peak and trough months means investors should plan for noticeable seasonal cash-flow variation.

How many Airbnbs are there in Lawrenceville?

There are currently 181 active Airbnb listings in Lawrenceville as of April 2026. The supply has grown 111% year over year, indicating a rapidly expanding market. One-bedroom listings make up the largest share with 78 properties, followed by 3-bedroom (36), 4-bedroom (24), 2-bedroom (22), and 5-bedroom (14) units.

How is Airbnb revenue calculated in Lawrenceville?

The annual and monthly revenue figures for Lawrenceville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Historical monthly and annual revenue figures based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can shift due to regulatory changes, economic factors, or seasonal demand fluctuations. Local short-term rental regulations vary and may change — investors should verify permit requirements, zoning rules, and tax obligations with local authorities before purchasing.