Lawton, OK Airbnb Market Data, Statistics, and Occupancy Rates

Lawton Short-Term Rental Market Overview

Lawton, OK offers an affordable entry point for short-term rental investors, with average home values of $249,587 and an average daily rate of $129 — well below the $219 Oklahoma state average. The market's 36% occupancy rate outperforms the state average of 28%, and average annual revenue sits at $15,593. With 166 active listings and relatively modest competition, Lawton represents a competitive opportunity where selective deal sourcing can uncover solid returns, particularly for larger properties.

Key Market Statistics

According to Rabbu market data, the Lawton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Lawton

Lawton attracts STR investors with its below-average home prices, above-state-average occupancy, and demand driven by military-related travel and regional activity.

Expert Market Assessment

"Lawton registers as a competitive opportunity with an ROI score of 51 out of 100, reflecting average revenue-to-price ratios and occupancy stability paired with a slightly crowded supply picture. Seasonality plays a meaningful role — revenue swings from a low of $807 in February to a peak of $1,721 in July, creating a roughly 2:1 spread that investors need to account for in cash-flow planning. Larger properties stand out as the clearest path to stronger returns, with 4-bedroom units earning more than double the revenue of 1-bedrooms while maintaining comparable occupancy. The market rewards operators who invest in the right property size and manage through the slower winter months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Lawton

Average revenue by month in Lawton

Lawton's STR market shows clear seasonality, peaking in July at $1,721 and bottoming out in February at $807 — a spread of over $900 per month. The summer-to-fall stretch from May through November consistently delivers above-average revenue, while January and February represent the softest earning period for hosts.

Active Airbnb listings by property size in Lawton

Supply is relatively balanced across bedroom counts, with 3-bedroom units leading at 54 listings, followed closely by 1-bedrooms (44) and 2-bedrooms (43). Four-bedroom properties are notably underrepresented with only 18 listings, which may signal an opportunity given their strong revenue performance.

Average daily rate (ADR) by property size in Lawton

ADR scales steadily from $83 for 1-bedroom properties up to $208 for 4-bedroom units, with the jump from 3-bedrooms ($127) to 4-bedrooms representing the most significant premium at over 60%. This steep increase suggests guests are willing to pay substantially more for larger group accommodations in the Lawton market.

Average RevPAN by property size in Lawton

Revenue per available night climbs with property size, from $32 for 1-bedrooms to $80 for 4-bedroom properties — a 2.5x difference. The 4-bedroom segment clearly delivers the strongest RevPAN, combining the highest nightly rates with occupancy that matches smaller units.

Average occupancy rates by property size in Lawton

Occupancy rates across property sizes in Lawton are tightly clustered between 33% and 39%, with 1-bedroom and 4-bedroom units tied at the top at 39%. Two-bedroom listings lag slightly at 33%, suggesting that mid-size units face somewhat stiffer competition or softer demand relative to their supply.

Average monthly revenue by property size in Lawton

Monthly revenue increases meaningfully with each bedroom added: 1-bedrooms average $935, 2-bedrooms bring in $1,168, 3-bedrooms earn $1,537, and 4-bedroom properties lead at $2,516 per month. The jump to 4-bedroom units nearly triples the earnings of 1-bedroom listings, making larger properties the clear revenue leader.

Average annual revenue by property size in Lawton

Four-bedroom properties in Lawton generate an impressive $30,200 annually — nearly triple the $11,221 earned by 1-bedroom units. Three-bedroom listings at $18,444 per year offer a solid middle ground, and when weighed against acquisition costs, larger configurations generally present the strongest return potential in this market.

Most common amenities for Airbnb listings in Lawton

Parking (99%) and kitchen access (97%) are near-universal among Lawton listings, reflecting guest expectations in a car-dependent, extended-stay market. Washer (85%), self check-in (82%), and dryer (75%) round out the essentials, while differentiators like hot tubs (8%), pools (5%), and lake access (5%) remain rare — presenting potential upside for hosts willing to invest in standout features.

Understanding Lawton's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Lawton's ROI score of 51 out of 100 places it in the 'Competitive Opportunity' band, indicating that while returns are achievable, investors need to be more strategic about deal selection. Revenue-to-price ratio and occupancy stability both rate as average, meaning the market delivers reasonable but not outsized fundamentals, while the below-average supply/demand balance suggests growing competition among hosts. Pairing this data with thorough local regulatory research and targeting higher-performing property sizes — particularly 4-bedroom units — can help investors maximize their edge in this market.

Short-Term Rental Regulations in Lawton

Understanding local STR regulations is essential before investing in Lawton. Here's the current regulatory landscape:

Permit Requirements

Lawton, Oklahoma may require short-term rental operators to obtain permits or register their properties with the city before hosting guests. Investors should verify current requirements directly with the City of Lawton's planning or licensing department before listing.

Key Restrictions

Common restrictions in Oklahoma STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Investors should also check for any HOA rules that may apply to their specific property, as these can impose additional limitations on short-term rental activity.

Tax Obligations

Short-term rental hosts in Oklahoma are generally subject to state and local occupancy taxes, as well as sales tax on rental income. Many booking platforms collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Lawton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Lawton's STR market is expected to maintain steady demand supported by its military-adjacent economy and affordable pricing. Seasonal patterns suggest revenue will continue peaking in summer months, with July historically generating the strongest returns. Occupancy rates are likely to hover in the 34–38% range, with modest ADR growth of 1–3% possible as supply growth remains flat at around 101% year-over-year. Investors entering this market should plan for softer winter months and budget accordingly for the seasonal dip between January and February."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Lawton, OK

What is the average Airbnb occupancy rate in Lawton?

The average Airbnb occupancy rate in Lawton is currently 36%, which is notably higher than the Oklahoma state average of 28%. Occupancy rates vary by property size, ranging from 33% for 2-bedroom units to 39% for both 1-bedroom and 4-bedroom properties. These figures reflect trailing performance data from active listings in the market.

How much do Airbnb hosts make in Lawton?

Airbnb hosts in Lawton earn an average of $1,299 per month and approximately $15,593 per year based on trailing 12-month booking data. Revenue scales significantly with property size — 1-bedroom listings average $11,221 annually, while 4-bedroom properties generate around $30,200 per year. Individual results depend on factors like pricing strategy, property quality, and guest experience.

Is Lawton a good market for Airbnb investment?

Lawton carries an ROI score of 51 out of 100, placing it in the 'Competitive Opportunity' category. Average home values of $249,587 paired with annual revenue potential of $15,593 provide a reasonable entry point, especially for larger properties where returns are stronger. The market benefits from above-average occupancy and military-driven demand, though investors should be selective in deal sourcing given the supply/demand dynamics.

What is the average daily rate (ADR) for Airbnb in Lawton?

The average daily rate for Airbnb listings in Lawton is $129, which is significantly below the Oklahoma state average of $219. ADR increases with property size: 1-bedroom units average $83 per night, 2-bedrooms average $118, 3-bedrooms average $127, and 4-bedroom properties command $208 per night.

Are short-term rentals legal in Lawton?

Short-term rentals operate in Lawton, OK, with 166 active Airbnb listings currently in the market. However, regulations can change, and hosts may need permits or licenses to operate legally. Investors should check with the City of Lawton and review any applicable HOA rules before purchasing a property for STR use.

When is peak season for Airbnb in Lawton?

Peak season for Airbnb in Lawton runs through the summer months, with July delivering the highest average revenue at $1,721 per month. August ($1,639) and October ($1,567) are also strong months. The slowest period falls in winter, with February averaging just $807 — making cash reserves important for navigating the off-season.

How many Airbnbs are there in Lawton?

There are currently 166 active Airbnb listings in Lawton as of April 2026. The supply is fairly evenly distributed across property sizes, with 54 three-bedroom listings leading the count, followed by 44 one-bedrooms, 43 two-bedrooms, and 18 four-bedroom properties. Year-over-year listing growth sits at 101%, indicating a stable supply environment.

How is Airbnb revenue calculated in Lawton?

The annual and monthly revenue figures for Lawton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rates, average daily rates, and RevPAN trends across bedroom configurations
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value data from the Zillow Home Value Index (ZHVI) for investment cost benchmarking
• Amenity prevalence data across active listings to identify guest expectations and competitive gaps

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance of active listings and may not account for recent regulatory changes or market shifts. Individual property results will vary based on location, condition, management quality, and pricing strategy.