Lebanon, MO Airbnb Market Data, Statistics, and Occupancy Rates

Lebanon Short-Term Rental Market Overview

Lebanon, MO is a small, rural short-term rental market with just 38 active Airbnb listings and an average annual revenue of $14,691 per property. Occupancy sits at 24%, trailing the Missouri state average of 28%, while the average daily rate of $143 comes in well below the $240 state benchmark. The market's ROI score of 28 out of 100 reflects limited investment potential, suggesting investors will need to dig into individual property economics rather than rely on broad market tailwinds.

Key Market Statistics

According to Rabbu market data, the Lebanon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Lebanon

Investors may consider Lebanon for its low property acquisition costs relative to Missouri averages, though weak occupancy and modest revenue require careful property-level analysis to find viable deals.

Expert Market Assessment

"Lebanon presents a constrained opportunity profile, consistent with its ROI score of 28. Revenue peaks sharply in October at $1,906 per month and stays elevated through December, but the first quarter is notably soft — January averages just $530. The rapid 195% growth in listings without a corresponding lift in occupancy or rates raises a supply-side caution flag. Investors with a strong local angle or a differentiated property (particularly three-bedroom units with outdoor amenities) may find workable deals, but the broader market dynamics favor patience and deep due diligence over aggressive deployment."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Lebanon

Average revenue by month in Lebanon

Lebanon's revenue seasonality is pronounced, with October ($1,906) and November ($1,827) delivering the strongest months and January ($530) marking the low point — a roughly 3.6x swing that investors must plan around. Summer months perform respectably in the $1,244–$1,558 range, giving the market two distinct revenue peaks per year.

Active Airbnb listings by property size in Lebanon

One-bedroom listings dominate supply at 16 of 38 total properties (42%), followed by three-bedrooms at 10 and two-bedrooms at 8. The relative scarcity of two-bedroom units could present a niche opportunity, especially given their stronger occupancy performance.

Average daily rate (ADR) by property size in Lebanon

Three-bedroom properties command a meaningful ADR premium at $186 compared to one-bedroom ($116) and two-bedroom ($115) listings, which price nearly identically. The jump from two to three bedrooms represents a 62% rate increase, suggesting guests are willing to pay substantially more for larger accommodations.

Average RevPAN by property size in Lebanon

RevPAN scales with property size, from $22 for one-bedrooms to $34 for two-bedrooms and $42 for three-bedrooms. Three-bedroom units deliver nearly double the revenue per available night of one-bedrooms, making them the most efficient earners after factoring in occupancy.

Average occupancy rates by property size in Lebanon

Two-bedroom properties lead occupancy at 30%, outperforming three-bedrooms (23%) and one-bedrooms (20%) by a notable margin. The lower occupancy for one-bedroom units — despite being the most common listing type — suggests potential oversupply in that segment.

Average monthly revenue by property size in Lebanon

Three-bedroom listings top monthly revenue at $2,122, nearly tripling the $657 earned by one-bedroom properties, with two-bedrooms in between at $1,390. The steep drop-off for smaller units underscores how much property size matters to cash flow in this market.

Average annual revenue by property size in Lebanon

Annual revenue ranges from $7,892 for one-bedroom units to $25,469 for three-bedroom properties, with the latter offering the strongest return potential against Lebanon's $346,540 average home value. Two-bedroom listings at $16,680 per year offer a middle-ground option with better occupancy stability.

Most common amenities for Airbnb listings in Lebanon

Parking is universal at 100% of listings, and self check-in (92%) and kitchens (90%) are near-standard, reflecting guest expectations for independent, self-service stays. Outdoor features like backyards (61%), BBQ grills (61%), and pet-friendliness (53%) distinguish competitive listings and signal that guests in Lebanon value a casual, home-away-from-home experience.

Understanding Lebanon's ROI Score: 28/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Lebanon's ROI score of 28 out of 100 places it in the limited investment potential band, signaling that broad market conditions alone are unlikely to deliver strong returns. While the revenue-to-price ratio and supply/demand balance both rate average, occupancy stability and market growth trend score below average — a combination that suggests softening demand against rising supply. Investors exploring this market should pair Rabbu's data with on-the-ground regulatory research and focus on property-specific advantages to identify any deals that outperform the market baseline.

Short-Term Rental Regulations in Lebanon

Understanding local STR regulations is essential before investing in Lebanon. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Lebanon, Missouri may need to obtain local permits or register with city authorities before listing a property. Investors should verify current requirements directly with the City of Lebanon and Laclede County, as regulations can change.

Key Restrictions

Common STR restrictions in Missouri communities can include occupancy limits, minimum stay requirements, noise and nuisance ordinances, parking mandates, and HOA-level prohibitions. Investors should also check whether any permit caps apply and review any homeowners association covenants that could limit rental activity.

Tax Obligations

Short-term rental hosts in Missouri are generally subject to state sales tax and local lodging or tourism taxes. Many booking platforms collect and remit these taxes automatically, but operators should confirm their obligations with the Missouri Department of Revenue and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Lebanon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"With below-average occupancy stability and a market growth trend flagged as below average, Lebanon's near-term outlook calls for cautious expectations over the next 12–18 months. The 195% year-over-year increase in active listings signals rapidly expanding supply that could further pressure occupancy and rates unless demand keeps pace. Seasonal data suggests revenue could concentrate heavily in the October–December window, so investors should plan for lean months from January through April where monthly revenue may dip below $800. ADR movement is likely to remain flat or see only modest increases in the 1–3% range given current competitive dynamics."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Lebanon, MO

What is the average Airbnb occupancy rate in Lebanon?

The average Airbnb occupancy rate in Lebanon, MO is currently 24%, which trails the Missouri state average of 28%. Occupancy varies by property size — two-bedroom units lead at 30%, while one-bedroom listings average around 20%. Seasonal demand swings also play a significant role, so investors should factor in quieter months when modeling cash flow.

How much do Airbnb hosts make in Lebanon?

On average, Airbnb hosts in Lebanon earn approximately $1,224 per month or $14,691 per year based on trailing 12-month booking data. Earnings vary substantially by property size: one-bedroom listings average $7,892 annually, two-bedrooms bring in around $16,680, and three-bedroom properties lead at $25,469 per year. Individual results depend on pricing strategy, property quality, and seasonal management.

Is Lebanon a good market for Airbnb investment?

Lebanon currently carries a Rabbu ROI Score of 28 out of 100, indicating limited investment potential at the market level. Occupancy stability and market growth trends are both rated below average, and the rapid 195% year-over-year increase in listings adds supply-side pressure. That said, investors who identify the right property — especially well-appointed three-bedroom homes — and manage seasonality effectively may still uncover workable opportunities with deeper, property-specific analysis.

What is the average daily rate (ADR) for Airbnb in Lebanon?

The average daily rate for Airbnb listings in Lebanon is $143, well below the Missouri state average of $240. ADR ranges from $115–$116 for one- and two-bedroom properties up to $186 for three-bedroom listings. The lower rate environment reflects the market's rural, budget-friendly positioning along the I-44 corridor.

Are short-term rentals legal in Lebanon?

Short-term rentals can be operated in Lebanon, MO, but hosts may need to comply with local permit, registration, or zoning requirements. Regulations can vary and are subject to change, so prospective investors should contact the City of Lebanon and Laclede County directly to confirm current rules before purchasing or listing a property.

When is peak season for Airbnb in Lebanon?

Peak season for Airbnb in Lebanon runs from roughly October through December, with October leading at an average of $1,906 in monthly revenue. Summer months (June–August) also perform well, ranging from $1,244 to $1,558. The slowest period is January through March, when monthly revenue drops to $530–$697 — a spread of more than 3x between peak and off-peak months.

How many Airbnbs are there in Lebanon?

There are currently 38 active Airbnb listings in Lebanon, MO as of April 2026. The market has seen significant growth, with a 195% year-over-year increase in listing count. One-bedroom properties make up the largest share at 16 listings, followed by 10 three-bedroom and 8 two-bedroom properties.

How is Airbnb revenue calculated in Lebanon?

The annual and monthly revenue figures for Lebanon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally capturing seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics with state-level comparisons
• Monthly and annual revenue averages based on trailing 12-month booking performance
• Home value data sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the dates noted; actual results may shift as supply and demand evolve. Local regulations, tax obligations, and permit requirements are subject to change — always verify with municipal and state authorities before investing.