Leland, MI Airbnb Market Data, Statistics, and Occupancy Rates

Leland Short-Term Rental Market Overview

Leland, MI is a small but premium short-term rental market on Michigan's Leelanau Peninsula, where an average daily rate of $425 significantly exceeds the $350 state average. With just 16 active Airbnb listings and average annual revenue of $72,801, the market rewards well-positioned properties — though high home values averaging $2,247,373 and a below-average revenue-to-price ratio mean investors need to be highly selective about deal sourcing. Year-over-year listing growth of 183% signals rising investor interest, but the limited supply base keeps competition manageable for now.

Key Market Statistics

According to Rabbu market data, the Leland short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Leland

Leland attracts STR investors with its premium nightly rates, favorable supply-demand dynamics, and strong summer tourism driven by northern Michigan's lakefront appeal.

Expert Market Assessment

"Leland presents a competitive but selective opportunity for STR investors. The market earns strong nightly rates and benefits from a tight supply of just 16 active listings against robust summer tourism demand, but a 15% average occupancy rate and steep home values create a narrow margin for error. Seasonality is pronounced — July revenue of $16,633 dwarfs February's $1,674 — so cash-flow planning around a 4–5 month earning window is essential. Investors who can secure properties at reasonable entry points and maximize the peak season stand to do well, though this is not a market for passive, year-round income expectations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Leland

Average revenue by month in Leland

Leland exhibits extreme seasonality, with July peaking at $16,633 and February bottoming out at $1,674 — a nearly 10x spread. The four-month window from June through September accounts for the vast majority of annual income, making summer pricing optimization critical for investors.

Active Airbnb listings by property size in Leland

The 16-listing market is evenly split between 1-bedroom and 4-bedroom properties at 5 listings each, with limited representation in mid-range sizes. This gap in 2- and 3-bedroom supply could signal an underserved segment worth exploring for investors seeking less direct competition.

Average daily rate (ADR) by property size in Leland

ADR scales sharply with property size — 4-bedroom homes command $673 per night compared to $260 for 1-bedroom units, a 2.6x premium. For investors willing to take on the higher acquisition cost, the per-night rate uplift on larger properties is substantial.

Average RevPAN by property size in Leland

Four-bedroom properties deliver the highest RevPAN at $84, compared to $55 for 1-bedroom units, suggesting that larger homes extract more revenue per available night despite lower occupancy. This makes 4-bedroom configurations the stronger revenue generators on a per-night basis in Leland.

Average occupancy rates by property size in Leland

One-bedroom listings maintain the higher occupancy rate at 21% versus 13% for 4-bedroom properties, offering more consistent booking activity. However, both figures are below the state average of 42%, underscoring that Leland's seasonal demand pattern limits year-round cash flow regardless of property size.

Average monthly revenue by property size in Leland

Four-bedroom properties lead with $12,051 in average monthly revenue — nearly 2.7 times the $4,469 earned by 1-bedroom units. The gap reflects how larger homes combine higher nightly rates with group-travel demand to generate significantly more income each month.

Average annual revenue by property size in Leland

Annual revenue for 4-bedroom homes averages $144,617, nearly three times the $53,635 generated by 1-bedroom properties. Given Leland's high property values, the larger format offers a stronger path to covering carrying costs, though investors should weigh the proportionally higher purchase price.

Most common amenities for Airbnb listings in Leland

Parking (94%), dryer (88%), and kitchen (81%) top the amenity list, reflecting guest expectations for self-sufficient vacation stays. Notably, 50% of listings offer lake access and 38% provide beach access, signaling that waterfront proximity is a meaningful differentiator in this northern Michigan market.

Understanding Leland's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Leland's ROI Score of 51 out of 100 places it in the 'Competitive Opportunity' band, meaning the fundamentals are appealing but the economics require careful deal selection. A below-average revenue-to-price ratio — driven by home values averaging over $2.2 million — is the primary drag, while an above-average supply/demand balance works in investors' favor given just 16 active listings. Pairing this score with thorough local regulatory research and a realistic seasonal cash-flow model will help investors determine whether a specific Leland property pencils out.

Short-Term Rental Regulations in Leland

Understanding local STR regulations is essential before investing in Leland. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Leland, Michigan may need to obtain permits or register with Leelanau County or the local township, as northern Michigan communities have increasingly adopted STR ordinances. Investors should verify current requirements directly with local authorities before purchasing a property.

Key Restrictions

Common restrictions in similar Michigan resort communities include occupancy limits, minimum night stays, parking requirements, noise ordinances, and potential caps on the number of STR permits issued. HOA or deed restrictions may also apply, particularly in lakefront and planned communities — these should be reviewed carefully during due diligence.

Tax Obligations

STR operators in Michigan are generally subject to the state's 6% use tax and may owe local accommodation or tourism taxes depending on the jurisdiction. Many booking platforms collect and remit some taxes automatically, but hosts should confirm their full obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Leland can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Leland's sharp summer seasonality — with July revenues nearly eight times the winter baseline — will continue to define the income profile for STR investors here. We estimate ADR could edge up 2–4% as the market matures, though occupancy rates, currently at 15% overall, may face pressure from the recent influx of new listings. Properties that capture the June-through-September peak effectively could see annual revenues in the $55K–$145K range depending on size, but investors should plan for substantially leaner months from November through April."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Leland, MI

What is the average Airbnb occupancy rate in Leland?

The average Airbnb occupancy rate in Leland is currently 15%, which is well below the Michigan state average of 42%. This reflects the market's highly seasonal nature — properties fill up during the summer months but see minimal bookings in winter. One-bedroom units average 21% occupancy while 4-bedroom homes come in at 13%, as larger properties command higher nightly rates and tend to book fewer but more valuable stays.

How much do Airbnb hosts make in Leland?

Airbnb hosts in Leland earn an average of $6,066 per month and $72,801 per year based on trailing 12-month data. Revenue varies significantly by property size: 1-bedroom listings average $53,635 annually while 4-bedroom properties bring in roughly $144,617 per year. Keep in mind these figures reflect sharp seasonal swings, with the bulk of income concentrated from June through September.

Is Leland a good market for Airbnb investment?

Leland scores 51 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market features premium nightly rates and a favorable supply/demand balance, but high home prices (averaging $2,247,373) compress the revenue-to-price ratio. Investors who find properties priced below the market average or with strong waterfront appeal may find compelling returns, but this market rewards careful deal selection rather than broad-based buying.

What is the average daily rate (ADR) for Airbnb in Leland?

The average daily rate for Airbnb listings in Leland is $425, which is 21% above the Michigan state average of $350. Rates scale significantly with property size — 1-bedroom units average $260 per night while 4-bedroom homes command $673. This premium pricing reflects the desirability of Leland's lakefront setting in northern Michigan.

Are short-term rentals legal in Leland?

Short-term rentals do operate in Leland, MI, with 16 active Airbnb listings currently on the market. However, northern Michigan communities have been actively updating their STR regulations, so prospective investors should check with Leelanau County and local township offices for the most current permit requirements, zoning rules, and any restrictions that may apply before making a purchase.

When is peak season for Airbnb in Leland?

Peak season in Leland runs from June through August, with July being the strongest month at $16,633 in average revenue — roughly eight times the February low of $1,674. September and October serve as a shoulder season with respectable earnings of $7,607 and $5,943, respectively. The winter months from November through March are considerably quieter, so investors should plan their cash flow around a concentrated summer earning window.

How many Airbnbs are there in Leland?

There are currently 16 active Airbnb listings in Leland as of April 2026. The supply is split between 1-bedroom properties (5 listings) and 4-bedroom properties (5 listings), with the remainder falling in other size categories. Year-over-year listing growth of 183% indicates rising investor interest, though the overall supply remains quite small.

How is Airbnb revenue calculated in Leland?

The annual and monthly revenue figures for Leland are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month draws on its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Leland, MI market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the most recent update. Local regulations, permit requirements, and tax obligations can change — always verify with local authorities before investing.