Lenoir City, TN Airbnb Market Data, Statistics, and Occupancy Rates

Lenoir City Short-Term Rental Market Overview

Lenoir City, TN is a compact short-term rental market with just 21 active Airbnb listings, positioned near the lakes and outdoor recreation of East Tennessee. With an average annual revenue of $25,798 and an ADR of $171—well below the $309 state average—the market offers a more accessible entry point, though occupancy at 24% trails the Tennessee average of 29%. The 107% year-over-year growth in active listings signals rapidly rising investor interest, making it a market worth watching closely as supply dynamics evolve.

Key Market Statistics

According to Rabbu market data, the Lenoir City short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Lenoir City

Investors are drawn to Lenoir City for its lakeside appeal, relatively low property competition, and above-average occupancy stability that helps offset a modest revenue-to-price ratio.

Expert Market Assessment

"Lenoir City presents a moderate opportunity for STR investors who are comfortable with a smaller, emerging market. The ROI score of 55 out of 100—rated as an "Attractive Opportunity"—reflects solid occupancy stability and favorable supply/demand dynamics offset by a below-average revenue-to-price ratio given average home values near $691K. Seasonality is pronounced: July peaks at $3,327 in average monthly revenue while February dips to just $852, creating a roughly 4:1 spread that investors need to plan for. Investors targeting three-bedroom properties will find the strongest revenue profile, but should underwrite conservatively given the market's small sample size."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Lenoir City

Average revenue by month in Lenoir City

Lenoir City shows strong seasonality, with July ($3,327) and August ($3,101) generating roughly three to four times the revenue of the slowest months—February at just $852 and January at $1,167. Investors should plan for a summer-heavy revenue curve, with nearly half of annual income concentrated between June and September.

Active Airbnb listings by property size in Lenoir City

The market's 21 active listings are concentrated in just two size categories: one-bedroom units (9 listings) and three-bedroom properties (6 listings). The absence of two-bedroom, four-bedroom, and larger configurations in the data could signal either a gap in supply or limited demand for those sizes—worth investigating for investors considering alternative property types.

Average daily rate (ADR) by property size in Lenoir City

ADR jumps dramatically from $88 for one-bedroom listings to $288 for three-bedroom properties, representing a 227% premium. This steep price scaling suggests that families and groups visiting the area are willing to pay significantly more for space, making three-bedroom units particularly compelling from a rate perspective.

Average RevPAN by property size in Lenoir City

Three-bedroom properties deliver a RevPAN of $77 compared to just $24 for one-bedroom units, more than tripling revenue per available night. This gap—driven by the substantial ADR premium at similar occupancy levels—underscores why larger properties are the stronger revenue generators in Lenoir City.

Average occupancy rates by property size in Lenoir City

Occupancy rates are remarkably similar across property sizes, with one-bedrooms at 28% and three-bedrooms at 27%. This consistency means the revenue advantage of three-bedroom properties is driven almost entirely by rate rather than fill rate, offering investors a straightforward path to higher earnings through larger units.

Average monthly revenue by property size in Lenoir City

Three-bedroom listings earn an average of $3,944 per month—nearly 2.8 times the $1,411 generated by one-bedroom properties. For investors weighing acquisition costs against cash flow, the monthly income gap between these two sizes is the most important factor in the underwriting equation.

Average annual revenue by property size in Lenoir City

At $47,338 in average annual revenue, three-bedroom properties nearly triple the $16,934 earned by one-bedroom units. Investors targeting the best return potential in Lenoir City should prioritize three-bedroom configurations, though they should weigh this revenue against higher acquisition and operating costs.

Most common amenities for Airbnb listings in Lenoir City

Every listing in Lenoir City offers parking and self check-in, establishing these as baseline expectations rather than differentiators. Outdoor-focused amenities like patios (76%), backyards (62%), and lake access (33%) reflect the market's lakeside leisure appeal, while the low prevalence of hot tubs (5%) and waterfront access (14%) suggests these could serve as meaningful competitive advantages for new listings.

Understanding Lenoir City's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Lenoir City's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, reflecting a market with genuine potential tempered by a below-average revenue-to-price ratio—average home values of $691K relative to $25,798 in annual revenue require careful deal selection. The above-average ratings for occupancy stability and supply/demand balance are encouraging signs that demand is keeping up with the market's rapid listing growth. Investors should pair these metrics with thorough local regulatory research and realistic seasonal revenue expectations before committing capital.

Short-Term Rental Regulations in Lenoir City

Understanding local STR regulations is essential before investing in Lenoir City. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Lenoir City, Tennessee may be required to obtain a business license or STR permit before listing a property. Investors should verify current requirements directly with the City of Lenoir City and Loudon County, as local regulations can change.

Key Restrictions

Common restrictions in Tennessee STR markets include occupancy limits, noise ordinances, minimum stay requirements, and parking provisions. HOA covenants may also restrict or prohibit short-term rentals in certain subdivisions, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

Tennessee requires short-term rental operators to collect state and local sales tax as well as any applicable occupancy taxes. Platforms like Airbnb typically remit state-level taxes on behalf of hosts, but investors should confirm that all local tax obligations are being met.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Lenoir City can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Lenoir City's STR market is likely to see continued supply growth given the 107% year-over-year increase in listings. Summer months—particularly July and August—should remain the revenue drivers, with monthly earnings potentially in the $3,100–$3,400 range for the average property during peak season. Occupancy stability is rated above average, which suggests demand is keeping pace with new supply for now, though investors should monitor whether the rapid listing growth begins to pressure rates. ADR growth of 2–4% is a reasonable estimate if demand from lakeside tourism and regional travel holds steady."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Lenoir City, TN

What is the average Airbnb occupancy rate in Lenoir City?

The average Airbnb occupancy rate in Lenoir City is currently 24%, which is below the Tennessee state average of 29%. Occupancy varies by property size, with one-bedroom units averaging 28% and three-bedroom properties at 27%. Despite the headline figure, the market's occupancy stability is rated above average, suggesting demand remains relatively consistent across seasons.

How much do Airbnb hosts make in Lenoir City?

Airbnb hosts in Lenoir City earn an average of $2,149 per month and approximately $25,798 per year based on trailing 12-month performance. Earnings vary significantly by property size—one-bedroom listings average about $16,934 annually while three-bedroom properties bring in around $47,338. Peak months like July can generate over $3,300, while slower months like February may yield under $900.

Is Lenoir City a good market for Airbnb investment?

Lenoir City carries an ROI score of 55 out of 100, rated as an "Attractive Opportunity." The market benefits from above-average occupancy stability and a healthy supply/demand balance, though the revenue-to-price ratio is below average given home values averaging around $691K. It's best suited for investors who can secure properties at favorable prices and are prepared for pronounced seasonality, with summer months driving the bulk of annual revenue.

What is the average daily rate (ADR) for Airbnb in Lenoir City?

The average daily rate in Lenoir City is $171, which is significantly lower than the Tennessee state average of $309. ADR scales considerably with property size: one-bedroom listings average $88 per night while three-bedroom properties command $288. This lower ADR reflects the market's positioning as an affordable lakeside getaway rather than a premium resort destination.

Are short-term rentals legal in Lenoir City?

Short-term rentals are generally permitted in Lenoir City, Tennessee, though operators may need to obtain appropriate permits or business licenses. Local regulations, HOA restrictions, and zoning rules can all impact eligibility. Investors should verify current requirements with the City of Lenoir City and Loudon County before purchasing a property intended for STR use.

When is peak season for Airbnb in Lenoir City?

Peak season in Lenoir City runs from June through September, with July being the highest-earning month at an average of $3,327 in revenue. August follows closely at $3,101 and June at $2,691. The slowest period is winter, with February bottoming out at $852—making summer bookings critical for annual revenue targets.

How many Airbnbs are there in Lenoir City?

As of April 2026, there are 21 active Airbnb listings in Lenoir City. The market has seen significant growth, with a 107% year-over-year increase in active listings. Supply is concentrated in one-bedroom (9 listings) and three-bedroom (6 listings) properties, leaving potential gaps for other configurations.

How is Airbnb revenue calculated in Lenoir City?

The annual and monthly revenue figures for Lenoir City are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Lenoir City and surrounding areas
• Occupancy rates, average daily rates, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data from the Zillow Home Value Index (ZHVI) for investment analysis
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent shifts in market conditions. Local regulations and tax requirements are subject to change; investors should verify current rules with municipal authorities before purchasing.