Lenox, MA Airbnb Market Data, Statistics, and Occupancy Rates

Lenox Short-Term Rental Market Overview

Lenox, MA sits at the crossroads of Berkshires culture and seasonal tourism, creating a distinctive short-term rental market with strong summer peaks and a compact inventory of just 48 active Airbnb listings. Average annual revenue reaches $49,429, though a below-average revenue-to-price ratio — driven by home values averaging $985,113 — means investors need to be thoughtful about deal sourcing. With an ADR of $332 (well below the state average of $582) and occupancy at 23%, this market rewards operators who can capture premium summer bookings and maintain shoulder-season demand.

Key Market Statistics

According to Rabbu market data, the Lenox short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Lenox

Lenox attracts investors seeking exposure to Berkshires cultural tourism in a small, supply-constrained market where premium summer revenue can offset softer off-season periods.

Expert Market Assessment

"Lenox represents a competitive opportunity rather than a slam-dunk — the ROI score of 53 out of 100 reflects solid demand paired with elevated property costs that compress returns. Seasonality is the defining feature here: August revenue averaging $8,339 dwarfs March and April at roughly $2,075, creating a fourfold swing between peak and trough months. Investors who can secure properties at favorable price points and optimize for the June-through-October corridor will find the strongest returns. The small listing pool and cultural draw of the Berkshires provide a moat, but the below-average revenue-to-price ratio demands disciplined underwriting."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Lenox

Average revenue by month in Lenox

Lenox shows extreme seasonality, with August ($8,339) and July ($7,870) generating roughly four times the revenue of the weakest months — March and April at about $2,075 each. Investors should plan for a concentrated earning window from June through October, with December ($3,838) providing a modest holiday bump.

Active Airbnb listings by property size in Lenox

Two-bedroom units dominate supply with 17 listings, followed closely by 1-bedrooms at 14, while 3-bedroom (8) and 4-bedroom (6) properties are considerably less common. The relative scarcity of larger homes could represent an opportunity, particularly since 4-bedroom listings generate the highest revenue and RevPAN in this market.

Average daily rate (ADR) by property size in Lenox

ADR rises steadily with property size, from $241 for 1-bedroom listings to $426 for 4-bedroom homes — a 77% premium. The jump from 2-bedrooms ($331) to 3-bedrooms ($347) is modest, suggesting the most compelling ADR premium relative to added capacity comes at the 4-bedroom tier.

Average RevPAN by property size in Lenox

Four-bedroom properties stand out with a RevPAN of $104, significantly outperforming 1-bedrooms ($71), 2-bedrooms ($64), and 3-bedrooms ($60). This gap indicates that larger homes not only command higher nightly rates but also convert enough bookings to deliver meaningfully stronger per-night revenue after accounting for vacancy.

Average occupancy rates by property size in Lenox

One-bedroom listings achieve the highest occupancy at 30%, while 4-bedrooms come in at 25%, and 2- and 3-bedroom properties trail at 20% and 18% respectively. Despite lower occupancy, 4-bedroom units still outperform on revenue metrics thanks to their substantially higher ADR — a trade-off that favors larger properties in this market.

Average monthly revenue by property size in Lenox

Four-bedroom properties lead monthly revenue at $4,738, with 1-bedrooms ($4,241) and 3-bedrooms ($4,211) clustered closely behind, while 2-bedroom units lag at $3,616. The relatively narrow spread between sizes suggests that even smaller units can perform well in Lenox, though the 4-bedroom premium is consistent and meaningful.

Average annual revenue by property size in Lenox

Annual revenue ranges from $43,397 for 2-bedroom listings to $56,862 for 4-bedroom properties, a spread of roughly $13,500. Given that 4-bedroom homes offer the best return potential on a revenue basis, investors should weigh this against higher acquisition costs to determine which configuration delivers the strongest yield for their budget.

Most common amenities for Airbnb listings in Lenox

Parking dominates at 98% prevalence — essentially a must-have in this rural Berkshires market — followed by kitchen (81%), dryer (67%), and self check-in (65%). Outdoor amenities like backyards (58%), patios (48%), and BBQ grills (44%) reflect guest expectations for nature-oriented stays, while premium features like pools (15%) and hot tubs (6%) remain differentiators rather than baseline requirements.

Understanding Lenox's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Lenox's ROI Score of 53 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where genuine demand exists but elevated property prices compress the revenue-to-price ratio to below-average levels. Occupancy stability and market growth trend both rate as average, meaning the fundamentals are steady without strong upward momentum. Investors should pair these data points with careful local regulatory research and targeted deal sourcing to identify properties where the math works at current Berkshires price points.

Short-Term Rental Regulations in Lenox

Understanding local STR regulations is essential before investing in Lenox. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Lenox, MA may be required to register with the town and obtain applicable permits under Massachusetts state law. Investors should verify current permit and registration requirements directly with the Town of Lenox and the Commonwealth of Massachusetts before listing a property.

Key Restrictions

Common restrictions in Massachusetts STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may also apply, and some municipalities impose caps on the number of permits issued or restrict non-owner-occupied rentals, so reviewing local bylaws is essential before purchasing.

Tax Obligations

Massachusetts requires short-term rental operators to collect and remit state room occupancy tax, and local municipalities may impose additional community impact fees. Major booking platforms often handle tax collection on behalf of hosts, but investors should confirm compliance obligations with the Massachusetts Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Lenox can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Lenox's STR market is expected to remain heavily seasonal, with July and August continuing to drive the bulk of annual revenue. Active listings grew 116% year-over-year, suggesting rising investor interest that could tighten competition for bookings during slower months. ADR may see modest increases of 1–3% as newer properties compete on quality and amenities, though occupancy rates are likely to hover in the 20–26% range given the market's seasonal nature. Investors entering now should plan for a cash-flow profile that leans heavily on a concentrated summer earning window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Lenox, MA

What is the average Airbnb occupancy rate in Lenox?

The average Airbnb occupancy rate in Lenox is currently 23%, which falls below the Massachusetts state average of 44%. Occupancy varies significantly by property size, with 1-bedroom listings achieving the highest rate at 30%, while 3-bedroom units average just 18%. The market's seasonal character — peaking in summer — means annual occupancy figures naturally skew lower than year-round destinations.

How much do Airbnb hosts make in Lenox?

On average, Airbnb hosts in Lenox earn approximately $4,119 per month and $49,429 per year based on trailing 12-month booking data. Earnings vary by property size: 4-bedroom listings lead with about $56,862 annually, while 2-bedroom units average $43,397. Summer months like July ($7,870) and August ($8,339) account for a disproportionate share of annual income.

Is Lenox a good market for Airbnb investment?

Lenox carries a Rabbu ROI Score of 53 out of 100, categorized as a 'Competitive Opportunity.' Strong cultural tourism and limited supply (just 48 listings) are positives, but elevated home values averaging $985,113 create a below-average revenue-to-price ratio. Investors who source deals below the median and optimize for peak-season revenue can find attractive returns, though this market requires more selective underwriting than higher-scoring alternatives.

What is the average daily rate (ADR) for Airbnb in Lenox?

The average daily rate for Airbnb listings in Lenox is $332, which is lower than the Massachusetts state average of $582. ADR scales with property size: 1-bedroom listings average $241, 2-bedrooms come in at $331, 3-bedrooms at $347, and 4-bedroom properties command $426 per night.

Are short-term rentals legal in Lenox?

Short-term rentals are permitted in Massachusetts, though operators typically need to register and may require local permits. Lenox may have its own town-level regulations governing STRs, including potential permit requirements and occupancy rules. Investors should check with the Town of Lenox and review Massachusetts state STR laws before purchasing or listing a property.

When is peak season for Airbnb in Lenox?

Peak season in Lenox runs from July through October, with August generating the highest average revenue at $8,339 per month. July follows closely at $7,870, while October ($4,741) and September ($4,434) form a strong shoulder season. The slowest months are March and April, each averaging roughly $2,075 — illustrating the sharp seasonality that defines Berkshires tourism.

How many Airbnbs are there in Lenox?

As of April 2026, there are 48 active Airbnb listings in Lenox. The supply is dominated by smaller properties: 17 are 2-bedroom units, 14 are 1-bedroom, 8 are 3-bedroom, and 6 are 4-bedroom listings. Year-over-year listing growth of 116% shows significant expansion, though the total count remains small relative to larger markets.

How is Airbnb revenue calculated in Lenox?

The annual and monthly revenue figures for Lenox are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This methodology anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rate, average daily rate, and RevPAN trends across bedroom configurations
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Popular amenity prevalence across active listings in the market
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA restrictions, and tax obligations vary — investors should verify all requirements with local authorities before purchasing.