Little Rock, AR Airbnb Market Data, Statistics, and Occupancy Rates

Little Rock Short-Term Rental Market Overview

Little Rock's short-term rental market presents a balanced opportunity for investors, with 276 active Airbnb listings generating an average annual revenue of $18,876. The market's 37% occupancy rate notably outperforms the Arkansas state average of 26%, while a comparatively moderate average daily rate of $139 keeps entry barriers manageable. With an ROI score of 56 out of 100, the market offers attractive rental potential where healthy demand meets reasonable property values.

Key Market Statistics

According to Rabbu market data, the Little Rock short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Little Rock

Little Rock appeals to STR investors because of its favorable revenue-to-price ratio combined with occupancy rates that meaningfully exceed the state average, all within a market where property acquisition costs remain accessible.

Expert Market Assessment

"Little Rock registers as an attractive opportunity for STR investors who value steady, moderate returns over high-volatility upside. The market shows clear seasonality — revenue climbs from March through July, peaks in midsummer at $1,963, and then eases through the fall before dipping to its lowest point in February ($1,156). This roughly $800 spread between peak and trough months is manageable for investors who budget conservatively. The combination of average-rated revenue-to-price ratio and occupancy stability means returns are accessible but not exceptional, making this a market better suited to disciplined operators who can optimize pricing and amenities."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Little Rock

Average revenue by month in Little Rock

Little Rock's revenue follows a clear seasonal pattern, peaking in July at $1,963 and bottoming out in February at $1,156 — a spread of roughly $800. The summer months (June–August) and October consistently outperform, while January and February represent the softest earning periods, which investors should factor into cash-flow planning.

Active Airbnb listings by property size in Little Rock

One-bedroom units dominate Little Rock's supply with 98 listings, followed closely by 2-bedroom (76) and 3-bedroom (70) properties. The 4-bedroom segment is notably thin at just 19 listings, which could represent an opportunity given that larger properties generate significantly higher revenue.

Average daily rate (ADR) by property size in Little Rock

ADR scales steadily with property size in Little Rock, rising from $93 for 1-bedroom units to $227 for 4-bedroom properties — a nearly 2.5x increase. The jump from 2-bedroom ($130) to 3-bedroom ($176) is particularly notable, suggesting guests are willing to pay a meaningful premium for extra space.

Average RevPAN by property size in Little Rock

RevPAN climbs sharply with bedroom count, from $32–$34 for studios and 1-bedrooms to $89 for 4-bedroom properties. This consistent upward scaling indicates that larger units aren't just commanding higher nightly rates — they're also converting that pricing power into stronger per-night revenue after accounting for occupancy.

Average occupancy rates by property size in Little Rock

Occupancy rates are remarkably uniform across property sizes, ranging from 33% for studios to 39% for 4-bedroom listings. This narrow band suggests that demand is fairly evenly distributed and that larger properties don't sacrifice fill rates despite their higher price points — a positive signal for investors considering upsizing.

Average monthly revenue by property size in Little Rock

Monthly revenue climbs from $1,093 for studios to $2,720 for 4-bedroom properties, with 3-bedroom units earning a solid $2,043 per month. The gap between 1-bedroom ($1,120) and 2-bedroom ($1,581) units is significant, making the step up to at least a 2-bedroom configuration worthwhile for most investors.

Average annual revenue by property size in Little Rock

Four-bedroom properties lead annual revenue at $32,649, more than double what studios ($13,126) and 1-bedrooms ($13,451) generate. Three-bedroom listings at $24,518 per year offer a compelling middle ground, particularly given that fewer listings compete in the 3–4 bedroom range.

Most common amenities for Airbnb listings in Little Rock

Kitchens (99%), parking (96%), and washer/dryer (88–90%) are near-universal in Little Rock's Airbnb market, setting a high baseline for guest expectations. A workspace is present in 66% of listings and pet-friendliness in 47%, suggesting these are becoming differentiators rather than luxuries — while pools (3%) and gyms (5%) remain rare enough to serve as true standout features.

Understanding Little Rock's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Little Rock's ROI score of 56 out of 100 places it in the 'Attractive Opportunity' band, driven by average marks across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. This profile points to a market where returns are accessible and relatively predictable, though not at the top tier — investors who optimize property size and amenities can push performance above the market average. We recommend pairing this data with thorough local regulatory research to ensure compliance and protect your investment.

Short-Term Rental Regulations in Little Rock

Understanding local STR regulations is essential before investing in Little Rock. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Little Rock, Arkansas may be required to obtain permits or register their property with the city before hosting guests. Investors should verify current requirements directly with Little Rock city offices and consult the Arkansas Secretary of State for any state-level obligations.

Key Restrictions

Common STR restrictions in markets like Little Rock can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may impose additional constraints in certain neighborhoods, and some areas may limit the number of active permits or restrict non-owner-occupied rentals, so thorough due diligence is essential before purchasing.

Tax Obligations

Short-term rental hosts in Arkansas are typically subject to state and local occupancy taxes, as well as sales tax on rental income. Major booking platforms often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Little Rock can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Little Rock's STR market is expected to maintain steady performance with occupancy likely holding in the 35–40% range. Summer months should continue driving the strongest revenue, with July historically peaking near $1,963 in average monthly revenue. ADR may see modest growth of 1–3% as supply remains relatively stable — year-over-year listing growth sits at 102%, suggesting only incremental new inventory entering the market. Investors should plan for softer winter months (January–February averaging around $1,150–$1,200) while capitalizing on the broader warm-season demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Little Rock, AR

What is the average Airbnb occupancy rate in Little Rock?

The average Airbnb occupancy rate in Little Rock is currently 37%, which is significantly higher than the Arkansas state average of 26%. Occupancy tends to be fairly consistent across property sizes, ranging from 33% for studios to 39% for 4-bedroom listings.

How much do Airbnb hosts make in Little Rock?

Airbnb hosts in Little Rock earn an average of $1,573 per month, or approximately $18,876 per year based on trailing 12-month performance. Earnings vary considerably by property size — studios and 1-bedroom units average around $1,093–$1,120 monthly, while 4-bedroom properties bring in roughly $2,720 per month.

Is Little Rock a good market for Airbnb investment?

Little Rock scores a 56 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from occupancy rates well above the state average and a revenue-to-price ratio that's rated average, meaning returns are solid relative to property costs. Larger properties in particular show strong earning potential, though investors should account for seasonal revenue dips in winter months.

What is the average daily rate (ADR) for Airbnb in Little Rock?

The average daily rate for Airbnb listings in Little Rock is $139, which comes in below the Arkansas state average of $192. ADR scales meaningfully with property size, starting at $93 for 1-bedroom units and climbing to $227 for 4-bedroom properties.

Are short-term rentals legal in Little Rock?

Short-term rentals operate in Little Rock, with 276 active Airbnb listings currently in the market. However, local regulations may require permits, registration, or compliance with zoning and occupancy rules. Prospective investors should consult Little Rock city officials and review any applicable Arkansas state requirements before listing a property.

When is peak season for Airbnb in Little Rock?

Peak season for Airbnb in Little Rock runs through the summer months, with July delivering the highest average revenue at $1,963. The broader high-demand window stretches from May through August, while the slowest period falls in January and February when monthly revenue dips to around $1,156–$1,204.

How many Airbnbs are there in Little Rock?

As of April 2026, there are 276 active Airbnb listings in Little Rock. The market is dominated by 1-bedroom units (98 listings), followed by 2-bedroom (76) and 3-bedroom (70) properties. Studios (9) and 4-bedroom listings (19) represent a smaller share of supply.

How is Airbnb revenue calculated in Little Rock?

The annual and monthly revenue figures for Little Rock are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, seasonal peaks and slower periods are naturally reflected in the figures. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN metrics across property configurations
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform competitive positioning

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the date indicated and may not capture recent market shifts. Local regulations, tax obligations, and permit requirements can change; investors should verify current rules with local authorities before purchasing.