Llano, TX Airbnb Market Data, Statistics, and Occupancy Rates

Llano Short-Term Rental Market Overview

Llano, TX is a small Hill Country market with just 42 active Airbnb listings and an average annual revenue of $27,024 per property. While the area's outdoor appeal — including lake access and waterfront amenities — draws leisure travelers, the current 18% occupancy rate sits well below the 33% Texas state average, signaling that demand hasn't kept pace with a 64% year-over-year jump in supply. Investors considering Llano will need to be highly selective about property type and pricing strategy to generate meaningful returns.

Key Market Statistics

According to Rabbu market data, the Llano short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Llano

Investors look at Llano for its Hill Country leisure appeal and relatively low competition, though below-average occupancy and revenue-to-price metrics require careful property-level analysis.

Expert Market Assessment

"With an ROI score of 33 out of 100, Llano currently rates as a limited-potential market that calls for deeper, property-specific diligence. The below-average revenue-to-price ratio — driven by $602,542 average home values against $27,024 in annual revenue — is the primary headwind. Seasonality is pronounced: revenue peaks in July at $3,765 per month but drops below $1,300 from November through February, creating meaningful cash-flow gaps. That said, investors who secure a competitively priced 3-bedroom property with outdoor and waterfront amenities could capture the upper end of the revenue range and partially offset the market's structural challenges."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Llano

Average revenue by month in Llano

Llano's revenue is heavily seasonal, peaking in July at $3,765 and bottoming out in January at just $1,069 — a spread of nearly 3.5x. Summer months (June–August) and March are the strongest earners, while the November–February stretch consistently underperforms, meaning investors need to budget for four to five lean months each year.

Active Airbnb listings by property size in Llano

Supply in Llano is remarkably even across 1-bedroom (9 listings), 2-bedroom (10), and 3-bedroom (11) properties, with no single size dominating the market. The data only covers listings up to 3 bedrooms, and the balanced distribution suggests there may be an opportunity for larger, group-oriented properties if demand exists.

Average daily rate (ADR) by property size in Llano

ADR scales modestly with size, rising from $177 for 1-bedroom units to $249 for 3-bedroom properties — a 41% premium for roughly triple the capacity. The relatively small jump from 2-bedroom ($238) to 3-bedroom ($249) suggests the extra room adds more value through occupancy flexibility than through nightly rate alone.

Average RevPAN by property size in Llano

Two-bedroom properties edge out the field with the highest RevPAN at $53, narrowly beating 3-bedrooms at $51, while 1-bedrooms trail at $36. The tight gap between 2- and 3-bedroom RevPAN indicates that the extra bedroom's higher ADR is offset by comparable occupancy rates.

Average occupancy rates by property size in Llano

Occupancy is nearly flat across all property sizes, ranging from 21% for 1- and 3-bedroom units to 22% for 2-bedrooms. This uniformity at well below the 33% Texas average points to a market-wide demand constraint rather than a size-specific issue, meaning operational improvements and dynamic pricing could move the needle regardless of configuration.

Average monthly revenue by property size in Llano

Three-bedroom properties lead monthly revenue at $2,711, outearning 2-bedrooms ($1,631) by 66% and 1-bedrooms ($1,373) by nearly double. For investors targeting cash flow, the jump to 3 bedrooms delivers a meaningful revenue advantage despite similar occupancy rates across sizes.

Average annual revenue by property size in Llano

At $32,535 annually, 3-bedroom listings generate roughly twice the revenue of 1-bedroom units ($16,479) and 66% more than 2-bedrooms ($19,579). This makes 3-bedroom properties the strongest revenue play in Llano, though investors should weigh the higher acquisition and maintenance costs against the incremental income.

Most common amenities for Airbnb listings in Llano

Parking (95%), kitchen (91%), and BBQ grill (86%) top the amenity list, reflecting a market geared toward self-sufficient, outdoor-oriented stays typical of Hill Country getaways. Waterfront access (33%) and lake access (24%) are less common but represent high-value differentiators that could help a listing stand out in this small, competitive market.

Understanding Llano's ROI Score: 33/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Llano's ROI score of 33 out of 100 places it in the "Limited" investment band, driven primarily by a below-average revenue-to-price ratio and below-average occupancy stability. While market growth trend and supply/demand balance both rate as average, the combination of $602,542 average home values and just $27,024 in annual revenue creates a challenging return profile for most investors. Anyone exploring this market should pair the data here with thorough local regulatory research and a property-specific underwriting approach before committing capital.

Short-Term Rental Regulations in Llano

Understanding local STR regulations is essential before investing in Llano. Here's the current regulatory landscape:

Permit Requirements

Operators in Llano, TX may need to obtain a short-term rental permit or register their property with local authorities before listing. Investors should verify current requirements directly with the City of Llano and Llano County, as regulations in smaller Texas markets can evolve quickly.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, noise ordinances, parking requirements for rural or lakefront properties, and potential HOA rules in specific subdivisions. Some Texas municipalities also impose minimum-stay requirements or cap the number of STR permits issued in certain areas.

Tax Obligations

Short-term rental operators in Texas are typically subject to state hotel occupancy tax (6%) and may owe additional local lodging or tourism taxes. Many booking platforms collect and remit state-level taxes automatically, but hosts should confirm local obligations with Llano County tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Llano can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Llano's short-term rental market will likely remain seasonal and occupancy-constrained, with summer months (June–August) continuing to anchor the bulk of annual revenue. The rapid 64% growth in active listings could put further downward pressure on occupancy unless tourism demand accelerates. ADR may hold relatively steady in the $270–$280 range given the market's niche appeal, but investors should expect annual revenues in the $25,000–$30,000 band absent significant differentiation. Pairing a well-positioned 3-bedroom property with lake-oriented amenities offers the best chance of outperforming the market average."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Llano, TX

What is the average Airbnb occupancy rate in Llano?

The average Airbnb occupancy rate in Llano is currently 18%, which is notably below the Texas state average of 33%. Occupancy is fairly uniform across property sizes, with 1-bedroom, 2-bedroom, and 3-bedroom listings all hovering around 21–22%. This suggests that demand in Llano is driven more by seasonal tourism patterns than by property configuration.

How much do Airbnb hosts make in Llano?

On average, Airbnb hosts in Llano earn approximately $2,252 per month or $27,024 per year based on trailing 12-month booking data. Revenue varies significantly by property size — 1-bedroom listings average $16,479 annually, while 3-bedroom properties lead at $32,535. Peak summer months like July can yield $3,765 per month, whereas January dips to around $1,069.

Is Llano a good market for Airbnb investment?

Llano currently carries a Rabbu ROI Score of 33 out of 100, indicating limited investment potential based on available data. The primary challenges are a below-average revenue-to-price ratio (average home values sit at $602,542 against $27,024 in annual revenue) and low occupancy rates. However, investors who find a competitively priced property — particularly a 3-bedroom with lake or waterfront access — may be able to outperform the market average with the right pricing strategy and amenity package.

What is the average daily rate (ADR) for Airbnb in Llano?

The average daily rate in Llano is $275, which is essentially in line with the $276 Texas state average. ADR ranges from $177 for 1-bedroom properties to $249 for 3-bedroom listings. While the nightly rate is competitive, the low occupancy rate of 18% means that effective revenue per available night (RevPAN) comes in at just $50.

Are short-term rentals legal in Llano?

Short-term rentals are generally permitted in Llano, TX, though operators may need to register or obtain permits depending on local ordinances. Texas state law allows STRs, but individual municipalities can impose their own rules around zoning, noise, parking, and occupancy limits. Investors should check directly with the City of Llano and Llano County for the most current requirements before purchasing a property.

When is peak season for Airbnb in Llano?

Peak season in Llano runs from June through August, with July topping the chart at $3,765 in average monthly revenue. March also sees a notable bump to $3,003, likely driven by spring break travel to the Hill Country. The slowest months are January ($1,069) and February ($1,283), so investors should plan for a significant seasonal revenue swing.

How many Airbnbs are there in Llano?

As of April 2026, there are 42 active Airbnb listings in Llano. Supply is fairly evenly distributed across property sizes, with 9 one-bedroom, 10 two-bedroom, and 11 three-bedroom listings. Notably, the market experienced 64% year-over-year growth in active listings, which has outpaced demand and contributed to the area's low occupancy rates.

How is Airbnb revenue calculated in Llano?

The annual and monthly revenue figures for Llano are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll up the results to a market-level historical average. This approach anchors the numbers to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Llano and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.