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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Logan presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Logan, UT is a small but growing short-term rental market nestled in Cache Valley, home to Utah State University and a gateway to nearby mountain recreation. With 96 active Airbnb listings, an average daily rate of $155, and average annual revenue of $21,049, the market offers modest returns relative to the state average. A 52% year-over-year increase in active listings signals rising investor interest, though the below-average 28% occupancy rate suggests supply is currently outpacing demand. Investors willing to be selective on property type and pricing strategy may still find opportunity here.
According to Rabbu market data, the Logan short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 96 |
| Average Daily Rate (ADR) | vs. $494 state avg. | $155 |
| Average Occupancy Rate | vs. 42% state avg. | 28% |
| RevPAN | ADR * Occupancy Rate | $43 |
| Average Monthly Revenue | Historical 12-month average | $1,754 |
| Average Annual Revenue | Historical 12-month average | $21,049 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Logan attracts STR investors looking for an affordable Utah entry point with university-driven demand and proximity to outdoor recreation, though tighter competition and modest occupancy require careful deal sourcing.
Key investment factors
"Logan presents a competitive but narrow opportunity window for STR investors. The market's ROI score of 52 out of 100 reflects strong occupancy stability paired with a below-average revenue-to-price ratio and tightening supply-demand balance. Revenue is heavily seasonal — August peaks at $3,422 while January and February hover near $1,000 — so investors need to plan for significant cash-flow variability across the calendar year. Larger properties meaningfully outperform smaller ones, and selective acquisition of 3- or 4-bedroom homes positioned for summer and event-driven demand offers the clearest path to viable returns."
— Rabbu Market Analysis Team
Logan's STR revenue is heavily seasonal, peaking at $3,422 in August and bottoming out near $1,000 in January and February — a spread of more than 3×. The summer corridor from June through September accounts for the bulk of annual earnings, making cash-flow planning for winter months essential.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,000 |
| February |
|
$1,002 |
| March |
|
$1,214 |
| April |
|
$1,132 |
| May |
|
$1,817 |
| June |
|
$2,102 |
| July |
|
$2,641 |
| August |
|
$3,422 |
| September |
|
$2,287 |
| October |
|
$1,624 |
| November |
|
$1,437 |
| December |
|
$1,367 |
Supply is fairly evenly distributed among 1- through 3-bedroom listings (22, 28, and 26 respectively), while 4-bedroom properties represent only 10 of the 96 active listings. The relative scarcity of 4-bedroom homes — combined with their outsized revenue potential — may signal an opportunity for investors targeting larger properties.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
22 |
| 2 bedrooms |
|
28 |
| 3 bedrooms |
|
26 |
| 4 bedrooms |
|
10 |
ADR climbs steeply with bedroom count in Logan, from $95 for 1-bedroom units to $306 for 4-bedrooms — more than a 3× premium. The jump from 2-bedroom ($110) to 3-bedroom ($173) is particularly notable, suggesting that the 3-bedroom tier offers a strong balance of rate premium and broader guest appeal.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$95 |
| 2 bedrooms |
|
$110 |
| 3 bedrooms |
|
$173 |
| 4 bedrooms |
|
$306 |
RevPAN follows a clear upward trajectory with size, ranging from $21 for 1-bedroom units to $77 for 4-bedroom properties. Even after accounting for occupancy differences, larger homes generate substantially more revenue per available night, reinforcing the case for sizing up.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$21 |
| 2 bedrooms |
|
$32 |
| 3 bedrooms |
|
$50 |
| 4 bedrooms |
|
$77 |
Occupancy rates are relatively flat across property sizes, ranging from 23% for 1-bedrooms to 30% for 2-bedrooms, with 3- and 4-bedroom units at 29% and 25% respectively. The narrow spread suggests that revenue differences between sizes are driven primarily by nightly rate premiums rather than booking frequency.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
23% |
| 2 bedrooms |
|
30% |
| 3 bedrooms |
|
29% |
| 4 bedrooms |
|
25% |
Monthly revenue nearly triples from 1-bedroom listings ($1,139) to 4-bedroom properties ($3,267), with 3-bedrooms earning a solid $2,084. Investors targeting higher monthly cash flow should focus on 3- and 4-bedroom configurations, which meaningfully outperform smaller units.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,139 |
| 2 bedrooms |
|
$1,417 |
| 3 bedrooms |
|
$2,084 |
| 4 bedrooms |
|
$3,267 |
Four-bedroom properties lead annual revenue at $39,212, nearly three times the $13,675 earned by 1-bedroom units. Three-bedroom listings generate $25,013 annually, making them a strong middle-ground option for investors balancing acquisition cost against revenue potential.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$13,675 |
| 2 bedrooms |
|
$17,006 |
| 3 bedrooms |
|
$25,013 |
| 4 bedrooms |
|
$39,212 |
Kitchens (99%) and parking (96%) are near-universal among Logan listings, reflecting guest expectations for self-sufficient stays. Washer/dryer availability (82–84%) and self check-in (79%) are also standard, while differentiating amenities like hot tubs (4%) and EV chargers (4%) remain rare — presenting a potential edge for listings that include them.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
99% |
| Parking |
|
96% |
| Washer |
|
84% |
| Dryer |
|
82% |
| Self Check-in |
|
79% |
| Backyard |
|
58% |
| Workspace |
|
51% |
| Patio or Balcony |
|
46% |
| BBQ Grill |
|
37% |
| Outdoor Furniture |
|
25% |
| Pets |
|
19% |
| EV Charger |
|
4% |
| Hot Tub |
|
4% |
| Sauna |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Logan Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Logan's ROI score of 52 out of 100 places it in the 'Competitive Opportunity' band, meaning investor interest is real but returns require disciplined deal selection. The market scores above average on occupancy stability, which is encouraging for cash-flow predictability, but below-average marks on revenue-to-price ratio and supply/demand balance indicate that not every property will pencil out. Investors should pair this data with thorough local regulatory research and focus on property types — particularly 3- and 4-bedroom homes — that have historically outperformed the market average.
Understanding local STR regulations is essential before investing in Logan. Here's the current regulatory landscape:
Short-term rental operators in Logan, Utah may need to obtain a business license or STR permit from the city before listing their property. Investors should verify current requirements directly with Logan's municipal planning or licensing department and check for any state-level registration obligations in Utah.
Common restrictions that may apply to STR properties in Logan include occupancy limits, noise ordinances, parking requirements, and potential HOA rules that could prohibit or limit short-term rentals. Some Utah municipalities also impose minimum-stay requirements or cap the number of permits issued in certain zones, so confirming the specific zoning designation for any target property is essential.
STR hosts in Utah are generally responsible for collecting and remitting state and local transient room taxes, as well as applicable sales tax. Platforms like Airbnb often handle a portion of tax collection automatically, but investors should confirm their full tax obligations with the Utah State Tax Commission and Cache County.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Logan can provide current regulatory guidance.
Financing an Airbnb investment in Logan requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Logan's STR market is likely to see continued supply growth given the 52% jump in listings over the past year. Occupancy may face pressure unless demand keeps pace, though above-average occupancy stability in the ROI factors hints at a resilient baseline. Seasonal patterns suggest revenue will remain concentrated in the summer months, with August alone generating roughly 3.4× the revenue of January. Investors should plan for ADR holding steady around $150–$160 while targeting the May-through-September window to maximize returns."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance of active listings and may not account for recent regulatory changes or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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