London, KY Airbnb Market Data, Statistics, and Occupancy Rates

London Short-Term Rental Market Overview

London, KY is a small but growing short-term rental market with just 22 active Airbnb listings and an average annual revenue of $20,514 per property. While the average daily rate of $163 sits well below the Kentucky state average of $333, occupancy at 31% edges above the state's 28% benchmark, suggesting steady local demand. The market's 173% year-over-year listing growth signals rising investor interest, though the compact supply base means a few new entrants can shift dynamics quickly.

Key Market Statistics

According to Rabbu market data, the London short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider London

London offers affordable entry points relative to many Kentucky markets, but selectivity matters given below-average occupancy stability and a rapidly expanding competitive set.

Expert Market Assessment

"London presents a competitive opportunity with moderate revenue potential — the $20,514 average annual revenue won't rival larger destination markets, but the $293,240 average home value keeps the revenue-to-price ratio in a workable range. Seasonality is pronounced: revenue peaks in June at $2,469 and dips sharply to $843 in January, creating a roughly 3:1 spread that investors need to budget around. Below-average occupancy stability and market growth trends suggest that cash-flow consistency requires careful pricing strategy and strong guest appeal, particularly during the softer winter months. Overall, this is a market that rewards selective deal sourcing and operational excellence rather than passive investing."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in London

Average revenue by month in London

London's revenue cycle is sharply seasonal — June leads at $2,469 while January bottoms out at just $843, a nearly 3x spread. A secondary peak in October ($2,180) suggests fall foliage or outdoor activity drives a second wave of bookings, giving investors two distinct high-earning windows.

Active Airbnb listings by property size in London

Supply in London is concentrated in 2-bedroom (6 listings) and 3-bedroom (8 listings) configurations, with no data on studios, 1-bedrooms, or larger homes. This narrow distribution could signal an opportunity for investors willing to offer differentiated property types — such as 1-bedroom units for couples or 4+ bedroom homes for groups.

Average daily rate (ADR) by property size in London

ADR scales modestly from $140 for 2-bedroom properties to $163 for 3-bedrooms, a 16% premium that reflects the additional space. Given the relatively small price jump, investors targeting 3-bedroom homes may capture better nightly rates without a proportionally larger acquisition cost.

Average RevPAN by property size in London

Three-bedroom listings deliver a RevPAN of $43 compared to $27 for 2-bedrooms, meaning the larger units generate nearly 60% more revenue per available night. This gap makes 3-bedroom properties the clearer performer on an efficiency basis in this market.

Average occupancy rates by property size in London

Occupancy rates are modest across the board — 27% for 3-bedrooms and 20% for 2-bedrooms — reflecting the market's seasonal nature and limited year-round demand. Investors should factor these lower fill rates into cash-flow projections and consider dynamic pricing strategies to boost utilization during shoulder months.

Average monthly revenue by property size in London

Three-bedroom properties generate an average of $2,086 per month versus $1,656 for 2-bedrooms, a $430 monthly advantage. This roughly 26% revenue premium makes the larger configuration the stronger earner, though both sizes face significant seasonal variability.

Average annual revenue by property size in London

On an annual basis, 3-bedroom listings bring in approximately $25,037 compared to $19,878 for 2-bedrooms. Against average home values of $293,240, these figures translate to gross yield ratios that require careful expense management to produce positive cash flow.

Most common amenities for Airbnb listings in London

Kitchens (100%), parking (96%), and laundry (91% washer, 86% dryer) are essentially table stakes in London's market, while outdoor-oriented features like BBQ grills (64%), patios (55%), and backyards (50%) are common differentiators. Notably, hot tubs appear in only 14% of listings and lake or waterfront access in just 9%, suggesting these premium amenities could provide a meaningful competitive edge.

Understanding London's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

London's ROI Score of 53 out of 100 places it in the "Competitive Opportunity" band, indicating that while investor interest and demand exist, the market requires more careful deal selection to generate strong returns. The revenue-to-price ratio is average and occupancy stability scores below average, meaning consistent cash flow isn't automatic here — property quality and pricing strategy matter. Pairing this data with thorough local regulatory research and a realistic expense budget will help investors determine whether a specific London property pencils out.

Short-Term Rental Regulations in London

Understanding local STR regulations is essential before investing in London. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in London, Kentucky may need to obtain local permits or business licenses before listing their property. Investors should verify current requirements directly with the City of London and Laurel County offices, as regulations in smaller Kentucky municipalities can change with limited public notice.

Key Restrictions

Common restrictions that may apply include occupancy limits based on property size, noise and nuisance ordinances, parking requirements for guests, and any applicable HOA or deed restrictions that could prohibit or limit short-term rentals. Some Kentucky municipalities also enforce minimum stay requirements or cap the number of STR permits issued in a given area.

Tax Obligations

Short-term rental hosts in Kentucky are generally subject to state sales tax and local transient room taxes on stays of fewer than 30 days. Platforms like Airbnb often collect and remit state-level taxes automatically, but operators should confirm whether any additional local lodging or tourism taxes apply in Laurel County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in London can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, London's STR market is likely to see continued supply growth as investor awareness builds, though the pace may moderate from the current 173% surge as the listing base matures. Seasonal patterns point to summer and early fall as the strongest revenue windows, with ADR potentially holding steady or ticking up 1–3% if demand keeps pace with new supply. Occupancy may face mild downward pressure as more listings come online, with annual rates estimated around 28–33%. Investors should watch whether demand drivers — including proximity to outdoor recreation in southeastern Kentucky — can absorb the expanding inventory."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in London, KY

What is the average Airbnb occupancy rate in London?

The average Airbnb occupancy rate in London, KY is currently 31%, which is slightly above the Kentucky state average of 28%. Occupancy varies by property size, with 3-bedroom listings averaging 27% and 2-bedroom properties at 20%. These figures reflect trailing 12-month performance and can fluctuate seasonally, with summer months typically driving the highest demand.

How much do Airbnb hosts make in London?

Airbnb hosts in London, KY earn an average of $1,709 per month, or approximately $20,514 per year based on trailing 12-month booking data. Revenue varies significantly by property size — 3-bedroom listings average about $2,086 per month ($25,037 annually), while 2-bedroom properties bring in around $1,656 per month ($19,878 annually). Monthly revenue also swings with the seasons, ranging from roughly $843 in January to $2,469 in June.

Is London a good market for Airbnb investment?

London, KY earns a Rabbu ROI Score of 53 out of 100, placing it in the "Competitive Opportunity" category. The market features an average revenue-to-price ratio and affordable home values around $293,240, which can make the math work for the right property. However, below-average occupancy stability and market growth trends mean investors should be selective — sourcing well-priced properties with strong guest appeal is key to generating consistent returns here.

What is the average daily rate (ADR) for Airbnb in London?

The average daily rate for Airbnb listings in London, KY is $163, which is considerably below the Kentucky state average of $333. ADR ranges from $140 for 2-bedroom properties to $163 for 3-bedroom listings. While these rates are modest, the lower acquisition costs in the area can help maintain healthy revenue-to-price ratios for investors.

Are short-term rentals legal in London?

Short-term rentals are generally permitted in London, KY, though operators may need to obtain local permits or business licenses. Regulations can vary and may include occupancy limits, noise ordinances, and parking requirements. Investors should verify current rules with the City of London and Laurel County authorities, as well as check for any HOA restrictions that may apply to a specific property.

When is peak season for Airbnb in London?

Peak season for Airbnb in London, KY runs from June through October, with June delivering the highest average monthly revenue at $2,469 and October following at $2,180. The slowest months are January ($843) and February ($898), creating a pronounced seasonal pattern. Investors should plan their pricing and cash-flow strategies around this roughly 3:1 spread between peak and off-peak revenue.

How many Airbnbs are there in London?

London, KY currently has 22 active Airbnb listings as of April 2026. The supply is concentrated in 2-bedroom (6 listings) and 3-bedroom (8 listings) properties. The market has seen significant year-over-year listing growth of 173%, though this large percentage reflects the small base — even a handful of new listings creates a notable percentage increase.

How is Airbnb revenue calculated in London?

The annual and monthly revenue figures for London, KY are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the London, KY market
• Occupancy rates, average daily rates, and revenue per available night trends
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture recent market shifts. Local regulations, tax obligations, and permit requirements are subject to change — always verify with municipal authorities before investing.