Long Branch, NJ Airbnb Market Data, Statistics, and Occupancy Rates

Long Branch Short-Term Rental Market Overview

Long Branch, NJ is a Jersey Shore beach market with just 37 active Airbnb listings and a pronounced summer revenue surge — August listings average $10,268 per month, roughly 12× the winter low. With an average annual revenue of $46,798 against home values averaging $1,404,180, the revenue-to-price ratio is modest, but 4-bedroom properties stand out with $121,153 in annual revenue. The small supply base and extreme seasonality create both opportunity and risk that investors should evaluate carefully.

Key Market Statistics

According to Rabbu market data, the Long Branch short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Long Branch

Investors are drawn to Long Branch for its beachfront location, limited supply, and outsized summer revenue potential — particularly for larger properties that can command premium nightly rates.

Expert Market Assessment

"Long Branch presents a moderate-opportunity market characterized by extreme seasonality and a small but rapidly growing supply base. Revenue is heavily concentrated between May and September — those five months account for the vast majority of annual income — while the November-through-March stretch sees monthly averages below $2,000. The ROI score of 56 out of 100 reflects average marks across revenue-to-price ratio, occupancy stability, growth trends, and supply/demand balance, placing it in the "Attractive Opportunity" tier for investors who can tolerate lean off-season months in exchange for robust summer earnings."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Long Branch

Average revenue by month in Long Branch

Long Branch exhibits extreme seasonality: August leads at $10,268 in average revenue while February bottoms out at just $809, a 12:1 peak-to-trough ratio. The lucrative window runs from May through September, with these five months generating the lion's share of annual income — investors should plan cash reserves to cover November through March when revenue drops below $2,000 per month.

Active Airbnb listings by property size in Long Branch

Supply is fairly balanced across bedroom counts, with 3-bedroom listings holding a slight edge at 11, followed by 1-bedrooms (10), 2-bedrooms (8), and 4-bedrooms (6). The relatively low count of 4-bedroom properties is noteworthy given that this size delivers by far the highest revenue and occupancy, potentially signaling an underserved niche.

Average daily rate (ADR) by property size in Long Branch

ADR scales steeply with property size in Long Branch, from $142 for 1-bedroom units up to $496 for 4-bedroom homes — a 3.5× premium. The jump from 2-bedrooms ($265) to 3-bedrooms ($407) is particularly significant at roughly $142, suggesting that the added capacity commands a meaningful per-night premium in this beach market.

Average RevPAN by property size in Long Branch

Revenue per available night climbs sharply with size, and 4-bedroom properties are clear outliers at $118 RevPAN — more than double the $56 for 3-bedrooms and roughly 6× the $19 for 1-bedrooms. This indicates that larger homes not only charge more per night but also achieve meaningfully better occupancy-adjusted returns.

Average occupancy rates by property size in Long Branch

Occupancy rates range from 12% for 2-bedroom units to 24% for 4-bedroom properties, with 1- and 3-bedroom listings both at 14%. The 4-bedroom segment's occupancy lead — nearly double that of smaller sizes — suggests that group and family travelers to Long Branch actively seek out larger accommodations, providing more stable cash flow relative to other configurations.

Average monthly revenue by property size in Long Branch

Monthly revenue differences across property sizes are substantial: 4-bedroom listings average $10,096 per month, more than double the $4,465 for 3-bedrooms and nearly 5× the $2,012 for 1-bedrooms. This steep revenue curve makes larger properties the most compelling earners, though investors should weigh these figures against higher acquisition and maintenance costs.

Average annual revenue by property size in Long Branch

On an annual basis, 4-bedroom properties dominate at $121,153 — more than 2.2× the $53,586 earned by 3-bedroom listings and 5× the $24,154 for 1-bedrooms. For investors evaluating return potential against Long Branch's $1.4M average home value, the 4-bedroom tier offers the strongest revenue base, though individual deal economics will depend on the specific purchase price.

Most common amenities for Airbnb listings in Long Branch

Parking leads at 95% prevalence — nearly universal and clearly a must-have for this car-dependent Shore market — followed by kitchen (89%), self check-in (84%), and outdoor spaces like patios (78%) and backyards (76%). Beach access is offered by only 24% of listings, suggesting that proximity or direct beach access could serve as a meaningful differentiator for properties that have it.

Understanding Long Branch's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Long Branch's ROI score of 56 out of 100 places it in the "Attractive Opportunity" band, reflecting average performance across all four calculation factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. While no single factor stands out as a clear strength, the combination suggests a market with reasonable fundamentals for investors who can capitalize on the intense summer season and manage off-peak costs effectively. Pairing this data with thorough local regulatory research and a property-specific financial model will give investors the clearest picture of whether a Long Branch deal pencils out.

Short-Term Rental Regulations in Long Branch

Understanding local STR regulations is essential before investing in Long Branch. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Long Branch, New Jersey may need to obtain a local rental permit or register their property with the city before listing on platforms like Airbnb. Investors should verify current requirements directly with the Long Branch municipal government and the State of New Jersey, as rules can change.

Key Restrictions

Common restrictions in Jersey Shore communities include occupancy limits based on bedroom count, minimum-night stay requirements (especially during peak summer months), noise ordinances, and off-street parking mandates — the latter being particularly relevant given that 95% of Long Branch listings already offer parking. HOA rules and zoning designations may further limit STR eligibility in certain neighborhoods or condo complexes.

Tax Obligations

New Jersey imposes a state sales tax and an occupancy/tourism assessment on short-term rentals, which platforms like Airbnb often collect and remit automatically. Hosts should confirm that all applicable state and local taxes are being properly handled, as non-compliance can result in penalties.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Long Branch can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Long Branch's short-term rental market is likely to remain heavily summer-driven, with peak months (June through August) continuing to generate the bulk of annual income. The 110% year-over-year growth in active listings suggests increasing investor interest, which could compress occupancy rates if demand doesn't keep pace. ADR may hold steady or see modest 1–3% increases during peak season given the area's coastal appeal, though off-season occupancy — currently averaging just 15% — is unlikely to shift materially without new demand drivers. Investors should budget conservatively and plan for 4–5 months of meaningful cash flow rather than year-round consistency."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Long Branch, NJ

What is the average Airbnb occupancy rate in Long Branch?

The average occupancy rate for Airbnb listings in Long Branch is currently 15%, which falls below the New Jersey state average of 34%. This reflects the market's strong seasonality — demand spikes during summer beach season and drops significantly in cooler months. Among property sizes, 4-bedroom units perform best at 24% occupancy, while 1- and 3-bedroom listings average around 14%.

How much do Airbnb hosts make in Long Branch?

Based on trailing 12-month booking data, the average Airbnb host in Long Branch earns approximately $3,899 per month, or $46,798 annually. However, earnings vary dramatically by season and property size. Larger properties do substantially better — 4-bedroom listings average $10,096 per month ($121,153 annually), while 1-bedroom units average $2,012 per month ($24,154 annually). Peak summer months like July and August can produce over $9,800–$10,200 in a single month.

Is Long Branch a good market for Airbnb investment?

Long Branch earns an ROI score of 56 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from its Jersey Shore beachfront location and limited competition (just 37 active listings), but its heavy seasonality means most income is concentrated between May and September. Investors targeting larger properties — particularly 4-bedroom homes — stand to earn the highest returns. As with any coastal seasonal market, success depends on pricing strategy, property quality, and the ability to manage lean off-season months.

What is the average daily rate (ADR) for Airbnb in Long Branch?

The average daily rate across all Long Branch Airbnb listings is $335, which is below the New Jersey state average of $430. Rates scale significantly with property size: 1-bedroom units average $142 per night, 2-bedrooms average $265, 3-bedrooms come in at $407, and 4-bedroom properties command $496 per night. Premium pricing during peak summer months can push effective rates even higher.

Are short-term rentals legal in Long Branch?

Short-term rentals do operate in Long Branch, NJ, but hosts may need to obtain permits or register their property with local authorities. Regulations can include occupancy limits, parking requirements, and noise restrictions. It's essential for investors to verify the latest rules with the City of Long Branch and the State of New Jersey before purchasing or listing a property, as STR regulations in New Jersey communities can evolve.

When is peak season for Airbnb in Long Branch?

Peak season in Long Branch runs from June through August, with August being the single highest-revenue month at an average of $10,268 per listing. July follows closely at $9,813, and June rounds out the top three at $6,380. Shoulder months like May ($4,265) and September ($4,815) also see meaningful activity. The winter months from November through February are the slowest, with average revenues ranging from roughly $809 to $1,940.

How many Airbnbs are there in Long Branch?

As of April 2026, there are 37 active Airbnb listings in Long Branch. The supply is relatively evenly distributed across property sizes, with 11 three-bedroom listings, 10 one-bedroom listings, 8 two-bedroom listings, and 6 four-bedroom listings. Notably, the number of active listings has grown 110% year-over-year, indicating increasing investor activity in this market.

How is Airbnb revenue calculated in Long Branch?

The annual and monthly revenue figures shown for Long Branch are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rates, average daily rates, and RevPAN trends across property configurations
• Monthly and annual revenue averages based on trailing 12-month booking performance
• Home value benchmarks from the Zillow Home Value Index (ZHVI) for investment analysis
• Amenity prevalence data to identify guest expectations and competitive differentiators

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations governing short-term rentals can change; investors should verify current permit, zoning, and tax requirements with Long Branch and New Jersey authorities before purchasing. Individual property results will vary based on location, condition, pricing strategy, and operational management.