Longview, TX Airbnb Market Data, Statistics, and Occupancy Rates

Longview Short-Term Rental Market Overview

Longview, TX presents an attractive entry point for short-term rental investors, combining relatively affordable home values averaging $355,977 with an occupancy rate of 38% — notably above the Texas state average of 33%. With just 45 active Airbnb listings and average annual revenue of $20,467 per property, this compact East Texas market offers a favorable ratio of demand to supply that larger metros often can't match. The 148% year-over-year growth in active listings signals rising investor interest, though the market remains small enough to avoid the saturation concerns seen elsewhere.

Key Market Statistics

According to Rabbu market data, the Longview short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Longview

Investors are drawn to Longview for its combination of below-state-average property prices, above-average occupancy, and a still-emerging competitive landscape with fewer than 50 active listings.

Expert Market Assessment

"Longview earns an "Attractive Opportunity" designation with an ROI score of 59 out of 100, driven by above-average occupancy stability and a reasonable revenue-to-price ratio. The market's seasonal rhythm is pronounced — February dips to roughly $976 in average revenue while November peaks near $2,289 — meaning investors should plan for leaner months during late winter. With average home values under $356K and annual revenue averaging over $20K, the yield math pencils out better here than in many larger Texas metros. The below-average market growth trend warrants monitoring, but steady demand fundamentals keep this market firmly in the investable range."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Longview

Average revenue by month in Longview

Longview shows meaningful seasonality, with revenue climbing from a low of $976 in February to a high of $2,289 in November — a spread of more than $1,300 between the weakest and strongest months. The October–December quarter is clearly the peak earning window, while late winter represents the softest stretch of the year.

Active Airbnb listings by property size in Longview

Supply is remarkably evenly split across 1-, 2-, and 3-bedroom listings, with 12, 13, and 12 properties respectively. This balanced distribution means no single bedroom count is dramatically underserved, though the slim total of 45 listings leaves room for new entrants in any category.

Average daily rate (ADR) by property size in Longview

ADR roughly doubles from 1-bedroom listings at $85 to 3-bedroom properties at $177, with 2-bedrooms sitting at $122. The jump from 2 to 3 bedrooms adds $55 per night, making larger homes especially appealing for investors who can acquire them at a reasonable cost basis.

Average RevPAN by property size in Longview

Three-bedroom listings deliver the strongest RevPAN at $59, just edging out 2-bedrooms at $55, while 1-bedrooms trail significantly at $30. The narrow gap between 2- and 3-bedroom RevPAN suggests that 2-bedroom properties may offer a more efficient return when factoring in lower acquisition and maintenance costs.

Average occupancy rates by property size in Longview

Two-bedroom properties lead occupancy at 45%, meaningfully ahead of 1-bedrooms at 36% and 3-bedrooms at 34%. Investors focused on cash-flow consistency may find 2-bedroom units particularly appealing, as their higher occupancy helps smooth out revenue over slower months.

Average monthly revenue by property size in Longview

Monthly revenue scales predictably with size: 1-bedrooms average $873, 2-bedrooms earn $1,574, and 3-bedrooms top the range at $2,054. The step up from 1 to 2 bedrooms is especially pronounced, nearly doubling monthly income for what is often a modest increase in property cost.

Average annual revenue by property size in Longview

Three-bedroom properties generate the highest annual revenue at $24,654, followed by 2-bedrooms at $18,891 and 1-bedrooms at $10,476. For investors targeting the best return potential relative to Longview's average home values of roughly $356K, 3-bedroom listings deliver nearly 2.4 times the revenue of a 1-bedroom unit.

Most common amenities for Airbnb listings in Longview

Parking (100%) and a kitchen (98%) are essentially table stakes for Longview listings, while self check-in (82%) and laundry facilities (78% washer, 71% dryer) round out guest expectations. The 71% prevalence of a dedicated workspace signals notable demand from business travelers or remote workers, and differentiators like hot tubs (7%) and lake access (2%) remain rare opportunities to stand out.

Understanding Longview's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Longview's ROI score of 59 out of 100 places it in the "Attractive Opportunity" band, reflecting a market with solid fundamentals even if it isn't among the highest-scoring destinations in Texas. Above-average occupancy stability is the standout factor, while the revenue-to-price ratio and supply/demand balance rate as average — meaning the economics work but don't wildly outperform. The below-average market growth trend is the main area to watch, so pairing this data with on-the-ground regulatory research and local demand drivers will help investors make a well-rounded decision.

Short-Term Rental Regulations in Longview

Understanding local STR regulations is essential before investing in Longview. Here's the current regulatory landscape:

Permit Requirements

Operators in Longview, Texas may need to register their short-term rental with the city or obtain a specific permit before listing. Investors should verify current requirements directly with the City of Longview and Gregg County authorities, as local STR regulations can change.

Key Restrictions

Common restrictions in Texas municipalities can include occupancy limits tied to bedroom count, minimum-stay requirements, noise ordinances, parking mandates, and caps on the number of permits issued per area. HOA covenants may impose additional limitations, so investors should review any applicable deed restrictions before purchasing.

Tax Obligations

Short-term rental hosts in Texas are generally subject to state hotel occupancy tax and potentially a local hotel occupancy tax collected by the city. Many booking platforms like Airbnb remit these taxes automatically on behalf of hosts, but operators should confirm their specific obligations with the Texas Comptroller and Longview's tax office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Longview can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Longview's STR market is likely to see continued supply growth as new investors respond to the listing surge already underway. Occupancy rates may face modest downward pressure if listings keep expanding at the recent pace, though the above-average occupancy stability identified in our ROI analysis suggests underlying demand has staying power. Revenue seasonality points to a strong Q4 — with October through December historically generating $2,100–$2,300 per month — so investors entering ahead of fall should be well-positioned to capture peak earnings. ADR increases of 1–3% are plausible if demand holds, particularly for larger properties that already command premium nightly rates."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Longview, TX

What is the average Airbnb occupancy rate in Longview?

The average Airbnb occupancy rate in Longview is currently 38%, which outperforms the Texas state average of 33%. Among property sizes, 2-bedroom listings lead with 45% occupancy, while 1-bedroom and 3-bedroom properties average 36% and 34%, respectively. This above-average occupancy suggests healthy underlying demand in the Longview market.

How much do Airbnb hosts make in Longview?

Airbnb hosts in Longview earn an average of $1,705 per month, which translates to roughly $20,467 in annual revenue based on trailing 12-month performance. Earnings vary significantly by property size: 1-bedroom listings average $10,476 per year, 2-bedrooms bring in about $18,891, and 3-bedroom properties lead at approximately $24,654 annually. Individual results depend on factors like property quality, pricing strategy, and guest experience.

Is Longview a good market for Airbnb investment?

Longview scores a 59 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and a reasonable revenue-to-price ratio given average home values of around $355,977. With only 45 active listings, competition remains manageable. However, the market growth trend is rated below average, so investors should weigh the favorable entry cost against longer-term growth prospects.

What is the average daily rate (ADR) for Airbnb in Longview?

The average daily rate for Airbnb listings in Longview is $150, which is below the Texas state average of $276. Rates scale with property size: 1-bedroom listings average $85 per night, 2-bedrooms come in at $122, and 3-bedroom properties command $177. The lower ADR relative to the state average reflects Longview's more affordable market positioning, which can be offset by the area's above-average occupancy.

Are short-term rentals legal in Longview?

Short-term rentals do operate in Longview, TX, with 45 active Airbnb listings currently on the market. However, local regulations can vary and may require permits, registration, or compliance with specific zoning rules. Investors should check directly with the City of Longview and review any HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Longview?

Peak season for Airbnb in Longview runs from October through December, when average monthly revenue ranges from $2,139 to $2,289. November is the single highest-earning month at $2,289. The slowest period is late winter, with February averaging just $976 in revenue. This seasonal pattern means investors should budget for softer months while capitalizing on the strong fall and holiday period.

How many Airbnbs are there in Longview?

There are currently 45 active Airbnb listings in Longview as of April 2026. Supply is evenly distributed across property sizes, with 12 one-bedroom listings, 13 two-bedroom listings, and 12 three-bedroom listings. Year-over-year listing growth of 148% indicates the market is expanding rapidly, though total inventory remains quite small compared to larger Texas metros.

How is Airbnb revenue calculated in Longview?

The annual and monthly revenue figures for Longview are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like November at $2,289) and slower periods (like February at $976). Individual host results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, occupancy rates, and daily rates by market
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue based on trailing 12-month performance
• Property size breakdowns for listings, rates, occupancy, and revenue across bedroom counts
• Popular amenity prevalence data across active listings in the market
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and market conditions as of April 2026; actual results may differ as conditions evolve. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.