Lorena, TX Airbnb Market Data, Statistics, and Occupancy Rates

Lorena Short-Term Rental Market Overview

Lorena, TX is a small but growing short-term rental market with just 19 active Airbnb listings and notable 44% year-over-year supply growth, signaling rising investor interest. Average annual revenue comes in at $23,193, supported by an ADR of $216 — below the Texas state average of $276 — while occupancy sits at 24%, also trailing the statewide 33%. The market's compact size and favorable supply/demand balance offer a niche entry point, though the below-average revenue-to-price ratio means investors will need to be strategic about deal selection.

Key Market Statistics

According to Rabbu market data, the Lorena short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Lorena

Lorena's favorable supply/demand dynamics and proximity to the greater Waco area make it worth evaluating for investors who can source properties below the market's elevated average home values.

Expert Market Assessment

"Lorena presents a competitive opportunity for STR investors willing to do selective deal sourcing. The market's above-average supply/demand balance is a positive signal, but a below-average revenue-to-price ratio — driven by average home values of $532,549 against $23,193 in annual revenue — means margins are tight unless properties are acquired well below the market average. Seasonality is moderate: March is the revenue peak at $2,449 per month, while January bottoms out at $1,274, creating a roughly 2:1 spread between high and low months. Investors who can secure properties at a discount and optimize for spring and summer bookings stand the best chance of generating meaningful returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Lorena

Average revenue by month in Lorena

Lorena shows clear seasonality, with March leading at $2,449 and January at the bottom with $1,274 — a spread of nearly $1,200. The spring-to-summer corridor (March–August) consistently delivers above-average revenue, while winter months dip significantly, making cash reserves important for off-peak periods.

Active Airbnb listings by property size in Lorena

The market's reportable inventory consists entirely of 1-bedroom listings (9 units), suggesting a lack of larger property data or limited supply diversity. This concentration could signal an opportunity for investors willing to list 2+ bedroom properties in an underserved segment.

Average daily rate (ADR) by property size in Lorena

One-bedroom listings in Lorena command an ADR of $129, well below the market-wide average of $216, which suggests that larger or whole-home properties in the area are pulling the overall ADR significantly higher. Investors considering 1-bedroom units should factor in this more modest nightly rate when modeling returns.

Average RevPAN by property size in Lorena

One-bedroom properties deliver a RevPAN of $32, reflecting the combined impact of a $129 ADR and 25% occupancy. This relatively modest RevPAN underscores the importance of maximizing both rate and occupancy to generate meaningful cash flow from smaller units.

Average occupancy rates by property size in Lorena

One-bedroom listings average 25% occupancy, roughly in line with the market-wide 24% rate. This consistency suggests that occupancy challenges are market-wide rather than size-specific, and investors across property types should plan for roughly one in four available nights being booked.

Average monthly revenue by property size in Lorena

One-bedroom units generate an average of $1,188 per month, which falls below the market-wide average of $1,932. This gap indicates that larger or more premium properties are likely capturing a disproportionate share of market revenue.

Average annual revenue by property size in Lorena

At $14,266 in average annual revenue, 1-bedroom listings earn meaningfully less than the market-wide $23,193 average. Investors eyeing this property size should carefully assess whether acquisition costs and operating expenses align with this revenue level to achieve acceptable returns.

Most common amenities for Airbnb listings in Lorena

Kitchen and parking are universal (100%) across Lorena listings, while backyards (90%), patios (79%), and self check-in (79%) are near-standard — signaling that guests expect a comfortable, home-like experience with outdoor space. Differentiators like pools (16%) and hot tubs (5%) remain rare and could help a listing stand out in this small market.

Understanding Lorena's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Lorena's ROI Score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand but tighter economics that reward disciplined investors. The below-average revenue-to-price ratio is the primary drag, as average home values of $532,549 make it challenging to achieve strong yields against $23,193 in annual revenue — though the above-average supply/demand balance and steady occupancy offer a foundation to build on. Pairing this data with local regulatory research and targeting properties priced well below the market median will be key to unlocking viable returns.

Short-Term Rental Regulations in Lorena

Understanding local STR regulations is essential before investing in Lorena. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Lorena, TX may be required to obtain a permit or register their property with local authorities. Investors should verify current STR permit requirements with the City of Lorena and McLennan County before listing a property.

Key Restrictions

Common STR restrictions in Texas communities can include occupancy limits, minimum stay requirements, noise and parking regulations, and HOA covenants that may prohibit or limit rentals. Lorena's small-town setting means local ordinances could be less formalized, but it's essential to confirm any applicable rules before investing.

Tax Obligations

Short-term rental hosts in Texas are typically subject to state hotel occupancy tax as well as any locally imposed lodging taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with both the Texas Comptroller's office and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Lorena can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Lorena's STR market is expected to continue expanding as new listings enter and investor awareness grows. Seasonal patterns suggest revenue will peak around March through August, with softer months in winter potentially keeping annual occupancy in the 22–26% range. ADR may see modest gains of 1–3% if supply growth stabilizes, but investors should plan for meaningful off-season dips and budget accordingly. Given the market's average occupancy stability and growth trend, returns will likely hinge on acquiring properties at favorable price points."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Lorena, TX

What is the average Airbnb occupancy rate in Lorena?

The average Airbnb occupancy rate in Lorena is currently 24%, which trails the Texas state average of 33%. This lower occupancy reflects the market's small size and seasonal demand patterns, with stronger booking activity during spring and summer months.

How much do Airbnb hosts make in Lorena?

Based on trailing 12-month booking data, the average Airbnb host in Lorena earns approximately $1,932 per month or $23,193 per year. Revenue varies significantly by season, ranging from around $1,274 in January to $2,449 in March. Individual results will depend on property quality, pricing strategy, and guest experience.

Is Lorena a good market for Airbnb investment?

Lorena scores a 54 out of 100 on Rabbu's ROI Score, classified as a 'Competitive Opportunity.' The market benefits from above-average supply/demand balance and growing investor interest (44% year-over-year listing growth), but the below-average revenue-to-price ratio means profitability depends heavily on acquiring properties at the right price point. It can work for investors who are strategic about deal selection and cost management.

What is the average daily rate (ADR) for Airbnb in Lorena?

The average daily rate for Airbnb listings in Lorena is $216, which is below the Texas state average of $276. For 1-bedroom properties specifically, the ADR is $129. This pricing reflects the market's smaller-town positioning compared to larger Texas metro areas.

Are short-term rentals legal in Lorena?

Short-term rentals are generally permitted in Texas, though local municipalities may impose their own permit requirements, zoning restrictions, or registration processes. Investors should check with the City of Lorena and McLennan County for any specific rules or permit requirements before operating an STR.

When is peak season for Airbnb in Lorena?

Peak season in Lorena runs from March through August, with March generating the highest average monthly revenue at $2,449. October also shows strong performance at $2,219. The slowest months are January ($1,274) and December ($1,436), so investors should plan for meaningful seasonal revenue swings.

How many Airbnbs are there in Lorena?

As of April 2026, there are 19 active Airbnb listings in Lorena. The market has seen substantial 44% year-over-year growth in listing count, indicating increasing investor and host interest in the area.

How is Airbnb revenue calculated in Lorena?

The annual and monthly revenue figures for Lorena are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Lorena, TX market
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing performance data
• Monthly and annual revenue estimates grounded in trailing 12-month historical booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify current rules with city and county authorities before investing. With only 19 active listings, market-level averages may be more volatile and less statistically stable than in larger markets.