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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Los Osos offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Los Osos, a quiet coastal community on California's Central Coast near Morro Bay, presents an attractive short-term rental opportunity with an ROI score of 64 out of 100. With just 65 active Airbnb listings and an average annual revenue of $41,011, the market remains relatively small and uncrowded. The average daily rate of $231 sits well below the California state average of $551, making it accessible for guests seeking coastal getaways without premium pricing, while above-average occupancy stability suggests steady, reliable demand.
According to Rabbu market data, the Los Osos short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 65 |
| Average Daily Rate (ADR) | vs. $551 state avg. | $231 |
| Average Occupancy Rate | vs. 43% state avg. | 39% |
| RevPAN | ADR * Occupancy Rate | $91 |
| Average Monthly Revenue | Historical 12-month average | $3,417 |
| Average Annual Revenue | Historical 12-month average | $41,011 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Los Osos draws investor interest thanks to its coastal location, limited supply, stable occupancy, and revenue potential that compares favorably against property acquisition costs in the area.
Key investment factors
"Los Osos represents a moderately strong STR opportunity with genuine appeal for investors seeking a coastal California market without the extreme entry costs of larger beach towns. Seasonality is meaningful here — July peaks at $5,305 in average monthly revenue while January dips to $2,057 — but the shoulder months from April through October remain productive, keeping the revenue curve from being too lopsided. The market's above-average occupancy stability is a standout factor, and with larger homes earning nearly $60,000 annually, there's real income potential for investors willing to target 2–3 bedroom properties. The rapid growth in listing supply (119% year-over-year) is worth watching closely, though it currently appears to reflect the market's increasing recognition rather than oversaturation."
— Rabbu Market Analysis Team
Revenue in Los Osos follows a clear summer-driven seasonal pattern, peaking in July at $5,305 and bottoming out in January at $2,057 — a spread of more than $3,200. The six-month stretch from May through October consistently delivers above-average returns, giving investors a broad earning window beyond just the peak summer weeks.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,057 |
| February |
|
$2,332 |
| March |
|
$2,910 |
| April |
|
$3,215 |
| May |
|
$3,305 |
| June |
|
$3,996 |
| July |
|
$5,305 |
| August |
|
$4,859 |
| September |
|
$3,667 |
| October |
|
$3,318 |
| November |
|
$3,132 |
| December |
|
$2,910 |
One-bedroom listings dominate the supply at 29 units (nearly 45% of all listings), while 2-bedroom and 3-bedroom properties are far less common with just 12 and 11 listings respectively. This relative scarcity in larger configurations, combined with their significantly higher revenue potential, may signal an opportunity for investors willing to acquire multi-bedroom homes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
10 |
| 1 bedroom |
|
29 |
| 2 bedrooms |
|
12 |
| 3 bedrooms |
|
11 |
ADR scales steeply with property size in Los Osos, rising from $130 for studios to $343 for 3-bedroom homes — a 164% premium. The jump from 1-bedroom ($156) to 2-bedroom ($220) is particularly notable at 41%, suggesting the added space commands a meaningful nightly rate increase that can improve returns.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$130 |
| 1 bedroom |
|
$156 |
| 2 bedrooms |
|
$220 |
| 3 bedrooms |
|
$343 |
Revenue per available night climbs consistently with size, from $47 for studios to $130 for 3-bedroom properties, confirming that larger units not only charge more but also convert that pricing into actual booked revenue. The 2-bedroom tier at $95 RevPAN offers a solid middle ground for investors seeking strong per-night returns without the higher acquisition costs of 3-bedroom homes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$47 |
| 1 bedroom |
|
$56 |
| 2 bedrooms |
|
$95 |
| 3 bedrooms |
|
$130 |
Two-bedroom properties lead occupancy at 43%, outpacing studios and 1-bedrooms (both at 36%) as well as 3-bedrooms (38%). This suggests that 2-bedroom units hit a sweet spot in guest demand — spacious enough for couples and small families while remaining competitively priced — offering the most consistent booking cadence.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
36% |
| 1 bedroom |
|
36% |
| 2 bedrooms |
|
43% |
| 3 bedrooms |
|
38% |
Three-bedroom listings top monthly revenue at $4,978, followed by 2-bedrooms at $4,358, while studios and 1-bedrooms cluster together around $2,435–$2,451. The revenue gap between 1-bedroom and 2-bedroom properties is striking at nearly $1,900 per month, underscoring the financial advantage of stepping up in property size.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$2,435 |
| 1 bedroom |
|
$2,451 |
| 2 bedrooms |
|
$4,358 |
| 3 bedrooms |
|
$4,978 |
Annual revenue ranges from roughly $29,200 for studios to $59,743 for 3-bedroom properties, meaning a 3-bedroom home earns more than double what a studio generates. For investors evaluating return potential, 2-bedroom ($52,307) and 3-bedroom units offer the clearest path to meaningful income, though acquisition costs and financing terms should be weighed carefully against these figures.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$29,224 |
| 1 bedroom |
|
$29,414 |
| 2 bedrooms |
|
$52,307 |
| 3 bedrooms |
|
$59,743 |
Parking is universal across Los Osos listings (100%), and outdoor living amenities dominate — kitchens (88%), patios or balconies (86%), backyards (74%), and outdoor furniture (68%) are all highly prevalent. This signals that guests expect a home-like, outdoor-oriented experience consistent with the area's natural setting, and investors should prioritize these features along with self check-in (65%) and workspace (62%) to remain competitive.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
88% |
| Patio or Balcony |
|
86% |
| Backyard |
|
74% |
| Outdoor Furniture |
|
68% |
| Self Check-in |
|
65% |
| Workspace |
|
62% |
| BBQ Grill |
|
52% |
| Washer |
|
51% |
| Dryer |
|
49% |
| Pets |
|
31% |
| Hot Tub |
|
19% |
| EV Charger |
|
15% |
| Beach Access |
|
11% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Los Osos Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
With an ROI score of 64 out of 100, Los Osos falls into the 'Attractive Opportunity' band, driven by above-average occupancy stability and average marks for revenue-to-price ratio, market growth, and supply/demand balance. The occupancy stability factor is a particular strength, suggesting that demand here is more consistent than in many comparable markets — a meaningful advantage for cash-flow planning. Investors should pair these metrics with thorough local regulatory research in San Luis Obispo County to ensure their investment thesis holds up on the ground.
Understanding local STR regulations is essential before investing in Los Osos. Here's the current regulatory landscape:
Short-term rental operators in Los Osos, located in San Luis Obispo County, California, may be required to obtain permits or register their property with the county before listing. Investors should verify current requirements directly with San Luis Obispo County's planning department, as unincorporated community regulations can differ from nearby cities.
Common restrictions in California coastal communities may include occupancy limits, minimum stay requirements, noise ordinances, and parking standards. HOA rules can impose additional limitations, and some jurisdictions cap the number of STR permits issued, so it's important to research whether any such caps apply before purchasing.
Short-term rental hosts in California are generally subject to Transient Occupancy Tax (TOT), and San Luis Obispo County may also impose additional local lodging taxes. Many platforms like Airbnb collect and remit these taxes automatically, but hosts should confirm their specific obligations with the county tax collector's office.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Los Osos can provide current regulatory guidance.
Financing an Airbnb investment in Los Osos requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Los Osos is expected to maintain its seasonal rhythm, with summer months like July potentially generating $5,000+ in monthly revenue and winter months settling closer to the $2,000–$2,300 range. The 119% year-over-year growth in active listings signals rising investor interest, though the market's above-average occupancy stability suggests demand is keeping pace with new supply for now. ADR may see modest increases of 2–4% as the area continues to attract Central Coast travelers, though investors should monitor how rapidly expanding supply affects occupancy rates going forward."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the most recent update. Local regulations, permit availability, and tax obligations are subject to change — always verify with San Luis Obispo County authorities before investing.
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