Loudon, TN Airbnb Market Data, Statistics, and Occupancy Rates

Loudon Short-Term Rental Market Overview

Loudon, TN is a compact but promising short-term rental market situated in eastern Tennessee's lake country, where outdoor recreation and waterfront appeal drive guest interest. With just 34 active Airbnb listings, the market remains relatively uncrowded, and its 37% average occupancy rate outpaces the Tennessee state average of 29%. Average annual revenue of $38,355 per listing and a notable 125% year-over-year growth in active listings signal rising investor attention, though property values averaging around $803K mean careful underwriting is essential.

Key Market Statistics

According to Rabbu market data, the Loudon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Loudon

Investors are drawn to Loudon for its lake-driven leisure demand, above-average occupancy relative to Tennessee peers, and a still-emerging supply landscape that offers early-mover advantages.

Expert Market Assessment

"Loudon earns an "Attractive Opportunity" designation with an ROI score of 62 out of 100, reflecting a market where healthy demand and reasonable revenue metrics balance against higher-than-average property costs. Seasonality is pronounced — revenue swings from a February low of $1,275 to a July peak of $4,946 — so investors should budget for leaner winter cash flow. The above-average occupancy stability is a genuine bright spot, suggesting that properties here enjoy more consistent bookings than many Tennessee markets. Pairing a well-appointed lakefront listing with smart off-season pricing could meaningfully outperform the market averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Loudon

Average revenue by month in Loudon

Loudon exhibits strong seasonality, with July ($4,946) and August ($4,610) delivering the highest revenue and February ($1,275) marking the clear low point. The nearly 4x spread between peak and trough months means investors should build winter cash reserves or pursue off-season pricing strategies to maintain steady returns.

Active Airbnb listings by property size in Loudon

Supply is fairly balanced across property sizes, with 3-bedroom listings slightly leading at 10 units, followed by 2-bedrooms (9) and 4-bedrooms (8). The even distribution suggests no single configuration dominates, though the small total count of 34 listings means each size segment remains relatively underserved.

Average daily rate (ADR) by property size in Loudon

ADR scales meaningfully with property size — from $139 for 2-bedroom units to $282 for 4-bedroom properties, roughly doubling as you add bedrooms. The 4-bedroom premium looks particularly strong, commanding over $70 more per night than 3-bedrooms, which may reflect waterfront or premium-amenity properties in that segment.

Average RevPAN by property size in Loudon

Interestingly, 2-bedroom listings lead in RevPAN at $79, outperforming both 3-bedroom ($63) and 4-bedroom ($74) units despite lower nightly rates. This is driven by significantly higher occupancy among smaller units, making 2-bedrooms the most efficient per-night revenue generators after accounting for vacancy.

Average occupancy rates by property size in Loudon

Occupancy rates drop sharply with size — 2-bedroom properties fill at 57%, while 3-bedroom and 4-bedroom units manage only 30% and 26% respectively. Investors targeting larger properties should expect more vacant nights and may need to compensate with higher ADR or extended-stay strategies to maintain cash flow.

Average monthly revenue by property size in Loudon

Despite lower occupancy, 4-bedroom properties lead in absolute monthly revenue at $5,208, nearly doubling the $2,412 earned by 2-bedroom units, thanks to their significantly higher nightly rates. Three-bedroom listings fall in between at $3,302, offering a middle-ground option for investors balancing acquisition cost against revenue potential.

Average annual revenue by property size in Loudon

Four-bedroom properties deliver the highest annual revenue at $62,499, followed by 3-bedrooms at $39,624 and 2-bedrooms at $28,948. For investors focused on maximizing gross income and willing to manage lower occupancy, larger configurations clearly offer the strongest top-line return potential in Loudon.

Most common amenities for Airbnb listings in Loudon

Self check-in and parking top the amenity list at 91% each, signaling that guest convenience and car-friendly access are baseline expectations in this market. Outdoor-oriented amenities like patios (79%), backyards (79%), and BBQ grills (62%) are also prevalent, reflecting Loudon's lake-country appeal — while lake access (32%) and waterfront (24%) remain differentiators that could help a listing stand out.

Understanding Loudon's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Loudon's ROI score of 62 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where above-average occupancy stability and balanced supply-demand dynamics partially offset an average revenue-to-price ratio driven by home values near $803K. Market growth trends and supply-demand balance both rate as average, meaning the market is growing but hasn't yet reached the inflection point where returns become exceptional. Investors should pair these metrics with thorough local regulatory research and target properties with differentiating features like lake access to push returns above the market baseline.

Short-Term Rental Regulations in Loudon

Understanding local STR regulations is essential before investing in Loudon. Here's the current regulatory landscape:

Permit Requirements

Operators in Loudon, Tennessee may need to obtain a short-term rental permit or business license before listing a property; investors should verify current requirements directly with the City of Loudon and Loudon County, as local ordinances can change.

Key Restrictions

Common STR restrictions in Tennessee markets include occupancy limits per bedroom, minimum stay requirements, noise ordinances, parking mandates, and potential HOA restrictions that could limit rental activity. Investors should review any applicable zoning overlays and homeowners' association covenants before purchasing.

Tax Obligations

Short-term rental operators in Tennessee are typically subject to state sales tax and local occupancy or tourism taxes. Many booking platforms collect and remit these taxes on the host's behalf, but owners should confirm compliance with both state and Loudon County tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Loudon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Loudon's STR market is likely to see continued supply growth as investors respond to the area's above-average occupancy stability and lakeside demand drivers. Summer months should remain the revenue engine — July alone has historically averaged nearly $4,950 per listing — while winter months like February may stay softer around $1,275. We estimate ADR could edge up 2–4% as hosts refine pricing strategies, and occupancy should hold in the 35–40% range market-wide, though individual waterfront properties will likely outperform that band."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Loudon, TN

What is the average Airbnb occupancy rate in Loudon?

The average Airbnb occupancy rate in Loudon is currently 37%, which is notably higher than the Tennessee state average of 29%. This above-average figure suggests that guest demand in the area is relatively strong, particularly during warmer months when lake and outdoor activities draw visitors.

How much do Airbnb hosts make in Loudon?

On average, Airbnb hosts in Loudon earn approximately $3,196 per month or $38,355 per year based on trailing 12-month booking data. Revenue varies significantly by property size — 2-bedroom listings average around $28,948 annually, while 4-bedroom properties can reach roughly $62,499 per year.

Is Loudon a good market for Airbnb investment?

Loudon scores a 62 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from above-average occupancy stability and balanced supply-demand dynamics, though average home values of approximately $803K mean investors need to carefully evaluate revenue-to-price ratios. Properties with lake access or waterfront positioning tend to command premium rates and stronger bookings.

What is the average daily rate (ADR) for Airbnb in Loudon?

The average daily rate for Airbnb listings in Loudon is $226, which is below the Tennessee state average of $309. ADR varies by property size, ranging from $139 for 2-bedroom units up to $282 for 4-bedroom properties. The lower-than-state-average ADR reflects Loudon's positioning as a more affordable alternative to nearby resort-style markets.

Are short-term rentals legal in Loudon?

Short-term rentals are generally permitted in Loudon, TN, though operators may need to obtain appropriate permits or licenses from local authorities. Regulations can evolve, so prospective investors should verify current rules with the City of Loudon, Loudon County, and any applicable homeowners' association before purchasing a property.

When is peak season for Airbnb in Loudon?

Peak season in Loudon runs from June through September, with July being the strongest month at an average revenue of $4,946 per listing. The summer surge aligns with lake recreation season. The slowest period is winter, with February averaging just $1,275 — meaning hosts should plan for roughly a 4:1 revenue swing between peak and off-peak months.

How many Airbnbs are there in Loudon?

As of April 2026, there are 34 active Airbnb listings in Loudon. The market has seen significant growth, with a 125% year-over-year increase in active listings. Supply is distributed fairly evenly across 2-bedroom (9 listings), 3-bedroom (10 listings), and 4-bedroom (8 listings) properties.

How is Airbnb revenue calculated in Loudon?

The annual and monthly revenue figures for Loudon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Loudon, TN market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture recent market shifts. Local regulations governing short-term rentals in Loudon, TN may change; investors should verify current rules before purchasing.