Lubbock, TX Airbnb Market Data, Statistics, and Occupancy Rates

Lubbock Short-Term Rental Market Overview

Lubbock offers a competitive but nuanced short-term rental landscape, with 503 active Airbnb listings and an average annual revenue of $18,230 per property. The market's ADR of $167 sits well below the Texas state average of $276, but home values averaging $341,660 keep the entry point relatively accessible. With a 164% year-over-year growth in active listings, investor interest is clearly accelerating—though occupancy at 28% (below the 33% state average) suggests that supply is outpacing demand and selective deal sourcing will matter.

Key Market Statistics

According to Rabbu market data, the Lubbock short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Lubbock

Lubbock's affordable property prices and university-driven demand create a competitive entry point, though rising supply and softer occupancy require disciplined deal selection.

Expert Market Assessment

"Lubbock represents a moderate opportunity for STR investors who are willing to be strategic about property size and pricing. The market's ROI score of 52 out of 100 reflects average revenue-to-price ratios paired with below-average occupancy stability and growth trends—meaning deals exist, but they won't find themselves. Seasonality is pronounced: August through November delivers the strongest revenue corridor ($1,700–$2,123/month), while January and February bottom out near $890–$982, so cash-flow planning across the full year is critical."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Lubbock

Average revenue by month in Lubbock

Revenue in Lubbock follows a clear seasonal arc, peaking in August at $2,123 and bottoming out in January at $890—a spread of nearly $1,233. The late summer-to-fall stretch (May through November) consistently delivers above-average months, while the first quarter represents the softest earning period.

Active Airbnb listings by property size in Lubbock

Three-bedroom properties dominate Lubbock's supply at 225 listings (nearly 45% of the market), while 5-bedroom and 6+ bedroom homes are notably scarce with just 13 and 8 listings respectively. This limited supply of larger properties, combined with their stronger revenue performance, may signal an opportunity for investors willing to go bigger.

Average daily rate (ADR) by property size in Lubbock

ADR scales sharply with size in Lubbock, jumping from $138 for 1-bedroom units to $372 for 6+ bedroom properties. Interestingly, 3-bedroom listings command a lower ADR ($152) than 2-bedrooms ($162), suggesting competitive pricing pressure in the most saturated segment.

Average RevPAN by property size in Lubbock

Revenue per available night tells a compelling story for larger properties: 5-bedroom units deliver $104 RevPAN and 6+ bedrooms reach $126, roughly three times the $39–$44 range seen in 1–2 bedroom listings. This gap reflects both higher nightly rates and slightly better occupancy at the top end of the size spectrum.

Average occupancy rates by property size in Lubbock

Occupancy rates are remarkably flat across most property sizes, hovering at 26–28%, but 6+ bedroom properties stand out at 34%—the highest in the market. This consistency means that revenue differences across sizes are driven primarily by rate premiums rather than fill-rate advantages.

Average monthly revenue by property size in Lubbock

Monthly revenue ranges from $1,031 for 1-bedroom listings to $3,808 for 6+ bedroom properties, with a notable jump occurring at the 4-bedroom threshold ($2,270). Three-bedroom units—despite being the most common—average only $1,566 per month, underscoring how the crowded midsize segment faces tighter margins.

Average annual revenue by property size in Lubbock

Annual revenue potential climbs steeply with size: 5-bedroom properties generate $43,870 and 6+ bedrooms reach $45,697, compared to $18,799 for the dominant 3-bedroom category. For investors weighing acquisition costs against income, the 4-bedroom tier at $27,250 annually may offer the most balanced entry point before stepping into the premium large-home segment.

Most common amenities for Airbnb listings in Lubbock

Parking (98%), kitchen (97%), and laundry facilities (91%) are near-universal in Lubbock's listings, reflecting guest expectations for home-like convenience. Differentiation opportunities exist with premium amenities like hot tubs (6%) and pools (5%), which remain rare and could help a listing stand out in a market with growing competition.

Understanding Lubbock's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Lubbock's ROI score of 52 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where deals are available but require careful selection. The revenue-to-price ratio grades as average thanks to relatively affordable home values, but below-average occupancy stability and market growth trends weigh down the overall score. Investors should pair these metrics with thorough local regulatory research and focus on underserved property sizes—particularly 5+ bedroom homes—where performance significantly outpaces the market average.

Short-Term Rental Regulations in Lubbock

Understanding local STR regulations is essential before investing in Lubbock. Here's the current regulatory landscape:

Permit Requirements

Lubbock, Texas may require short-term rental operators to obtain a permit or register their property with the city. Investors should verify current requirements directly with the City of Lubbock's planning or development services department before listing.

Key Restrictions

Common restrictions in Texas STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking mandates. HOA or deed restrictions may impose additional limitations, and some neighborhoods may have caps on the number of permitted rentals, so reviewing both municipal codes and any applicable HOA covenants is essential.

Tax Obligations

Short-term rental operators in Texas are generally subject to state and local hotel occupancy taxes, which platforms like Airbnb often collect and remit on the host's behalf. Investors should confirm whether any additional local tourism or sales taxes apply in Lubbock and ensure full compliance with filing requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Lubbock can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Lubbock's STR market is likely to face continued pressure from rapid supply growth, which may keep occupancy rates in the 26–30% range unless demand drivers strengthen. Seasonal patterns show August as the clear revenue peak at $2,123 per listing, likely tied to Texas Tech University's fall move-in and football season, so investors should plan cash reserves for slower winter months when revenue dips to $890–$982. ADR growth may be modest—perhaps 1–3%—given the below-state-average pricing, and investors who target larger properties (5+ bedrooms) could capture outsized returns if they manage costs carefully."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Lubbock, TX

What is the average Airbnb occupancy rate in Lubbock?

The average occupancy rate for Airbnb listings in Lubbock is currently 28%, which falls below the Texas state average of 33%. Occupancy is fairly consistent across property sizes, ranging from 26% for 4-bedroom units to 34% for 6+ bedroom properties. Investors targeting larger homes may benefit from slightly higher fill rates.

How much do Airbnb hosts make in Lubbock?

On average, Airbnb hosts in Lubbock earn approximately $1,519 per month or $18,230 per year based on trailing 12-month performance data. Revenue varies significantly by property size—1-bedroom listings average about $12,379 annually, while 5-bedroom properties bring in around $43,870 and 6+ bedroom homes earn roughly $45,697 per year.

Is Lubbock a good market for Airbnb investment?

Lubbock scores a 52 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from affordable home prices averaging $341,660 and university-driven demand, but below-average occupancy and rapid supply growth (164% year-over-year) mean investors need to be selective. Larger properties and well-differentiated listings tend to perform meaningfully better than the market average.

What is the average daily rate (ADR) for Airbnb in Lubbock?

The average daily rate in Lubbock is $167, which is notably lower than the Texas state average of $276. ADR scales with property size: 1-bedroom listings average $138, while 5-bedroom and 6+ bedroom properties command $343 and $372 respectively. This pricing structure rewards investors who can accommodate larger groups.

Are short-term rentals legal in Lubbock?

Short-term rentals are generally permitted in Lubbock, Texas, though operators may need to comply with local registration or permit requirements, zoning restrictions, and applicable HOA rules. Tax obligations such as state and local hotel occupancy taxes also apply. We recommend checking directly with the City of Lubbock and consulting a local real estate attorney before purchasing an investment property.

When is peak season for Airbnb in Lubbock?

Peak season in Lubbock runs from late summer through fall, with August generating the highest average revenue at $2,123 per listing. October and November also perform well at $1,700 and $1,731 respectively, likely boosted by Texas Tech football season and homecoming events. The slowest months are January ($890) and February ($982), creating a noticeable seasonal spread that investors should plan for.

How many Airbnbs are there in Lubbock?

As of April 2026, there are 503 active Airbnb listings in Lubbock. The market has seen significant growth, with active listings increasing 164% year-over-year. Three-bedroom properties dominate the supply with 225 listings, followed by 2-bedroom (97) and 1-bedroom (89) units, while 5-bedroom and 6+ bedroom listings remain relatively scarce at just 13 and 8 respectively.

How is Airbnb revenue calculated in Lubbock?

The annual and monthly revenue figures shown for Lubbock are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, tax obligations, and permit requirements may change; always verify with municipal authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.