Luray, VA Airbnb Market Data, Statistics, and Occupancy Rates

Luray Short-Term Rental Market Overview

Luray, VA stands out as an attractive short-term rental market where relatively affordable property values meet solid guest demand driven by the Shenandoah Valley's outdoor recreation appeal. With an average annual revenue of $37,751 against average home values of $470,218, the revenue-to-price ratio ranks above average for the state. The market's 239 active listings and 26% occupancy rate sit below Virginia's 34% state average, but the above-average revenue-to-price ratio suggests investors can still generate meaningful returns when properties are well-positioned and competitively priced.

Key Market Statistics

According to Rabbu market data, the Luray short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Luray

Luray's combination of above-average revenue relative to property costs and steady nature-tourism demand makes it a compelling option for investors seeking yield outside of major metro markets.

Expert Market Assessment

"Luray presents a moderately strong investment opportunity, particularly for investors targeting the leisure and outdoor-recreation traveler segment. The market's pronounced seasonality—August peaks near $4,566 in average monthly revenue versus January's $1,918—means cash-flow planning is essential, but the spread is manageable for operators who price dynamically. With an ROI score of 65 out of 100 and an above-average revenue-to-price ratio, Luray rewards investors who pair the right property size with thoughtful amenity selection, especially those willing to go bigger: 6+ bedroom properties generate an estimated $101,994 annually, far outpacing smaller configurations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Luray

Average revenue by month in Luray

Luray's revenue cycle peaks sharply in summer, with August topping out at $4,566 and July close behind at $4,304, while winter months dip to $1,918–$1,975. This roughly 2.4x spread between peak and trough months signals meaningful seasonality that investors should account for when modeling cash flow.

Active Airbnb listings by property size in Luray

Two-bedroom properties dominate Luray's supply with 80 active listings, followed closely by 3-bedroom units at 74. Larger properties (5+ bedrooms) are notably underrepresented with just 20 listings combined, which may present an opportunity given their outsized revenue performance.

Average daily rate (ADR) by property size in Luray

ADR scales steadily from $152 for studios to $334 for 5-bedroom properties, but the jump to 6+ bedrooms is dramatic at $637 per night—nearly double the 5-bedroom rate. This premium suggests strong group or event-driven demand for large properties, though investors should weigh higher acquisition and operating costs.

Average RevPAN by property size in Luray

Revenue per available night climbs steeply at the top of the size spectrum, with 6+ bedroom listings generating $184 in RevPAN compared to $60 for 2-bedrooms and just $28 for studios. The 5-bedroom tier at $87 also stands out as a strong performer, offering substantially better yield per night than mid-size properties.

Average occupancy rates by property size in Luray

Occupancy rates remain relatively compressed across property sizes, ranging from 19% for studios and 4-bedroom units to 29% for 6+ bedroom properties. Two-bedroom listings achieve the best occupancy among mid-size options at 28%, suggesting consistent demand for that configuration even though it doesn't generate the highest total revenue.

Average monthly revenue by property size in Luray

Monthly revenue increases sharply with bedroom count: 1-bedroom units average $2,086 while 6+ bedroom properties bring in $8,499—more than four times as much. The jump from 4-bedroom ($4,131) to 5-bedroom ($5,928) is particularly notable, representing a 43% revenue increase that may justify the additional investment.

Average annual revenue by property size in Luray

At the top end, 6+ bedroom properties in Luray generate an estimated $101,994 annually, making them the clear revenue leaders—more than 2.5 times the $40,260 produced by 3-bedroom homes. Even 5-bedroom units at $71,146 offer compelling annual income, while studios and 1-bedrooms hover in the $25,000–$26,500 range, which may be harder to justify at current home values.

Most common amenities for Airbnb listings in Luray

Parking (98%) and kitchens (97%) are near-universal, reflecting the car-dependent, self-catering nature of Luray's visitor base. Outdoor-focused amenities dominate the list—BBQ grills (87%), patios (77%), backyards (76%), and hot tubs (62%)—signaling that guests expect a cabin-style, nature-immersive experience, and listings without these features may struggle to compete.

Understanding Luray's ROI Score: 65/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Luray's ROI score of 65 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio that reflects favorable income potential relative to acquisition costs. Occupancy stability, market growth, and supply/demand balance all register at average levels, indicating a market that's neither overheating nor stagnating. Investors should pair this data with on-the-ground research into local regulations and neighborhood-level demand patterns to build a complete picture before committing capital.

Short-Term Rental Regulations in Luray

Understanding local STR regulations is essential before investing in Luray. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Luray, Virginia may be required to obtain permits or register their property with local authorities before listing. Investors should verify current requirements with the Town of Luray and Page County, as well as the Commonwealth of Virginia's state-level registration rules.

Key Restrictions

Common restrictions in Virginia STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants may impose additional limitations, so investors should review any applicable community rules before purchasing a property intended for short-term rental use.

Tax Obligations

Virginia imposes state and local transient occupancy taxes on short-term rentals, and operators in Luray should expect to remit these along with any applicable sales taxes. Many booking platforms collect and remit certain taxes on behalf of hosts, but it's advisable to confirm your full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Luray can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Luray's short-term rental market is expected to maintain its seasonal rhythm, with summer months continuing to anchor the bulk of annual revenue. Given the 124% year-over-year growth in active listings, occupancy may face modest downward pressure as new supply enters the market, though strong summer demand could help ADRs hold steady or edge up 1–3%. Investors entering this market should plan for leaner winter months—January and February averaged under $2,000—and build financial cushions accordingly, while capitalizing on the July–August peak when monthly revenue can exceed $4,500."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Luray, VA

What is the average Airbnb occupancy rate in Luray?

The average occupancy rate for Airbnb listings in Luray is currently 26%, which falls below the Virginia state average of 34%. Occupancy varies by property size, with 6+ bedroom properties achieving the highest rate at 29% and studios the lowest at 19%. While these figures may seem modest, the market's higher nightly rates help compensate, and investors who optimize pricing and amenities can often outperform the market average.

How much do Airbnb hosts make in Luray?

On average, Airbnb hosts in Luray earn approximately $3,145 per month or $37,751 per year based on trailing 12-month performance data. Revenue scales significantly with property size—studios and 1-bedroom units average around $2,100–$2,200 monthly, while 5-bedroom properties bring in roughly $5,928 per month and 6+ bedroom homes average $8,499. Actual earnings depend on factors like location, amenities, pricing strategy, and guest reviews.

Is Luray a good market for Airbnb investment?

Luray earns a Rabbu ROI Score of 65 out of 100, rated as an 'Attractive Opportunity.' The market benefits from an above-average revenue-to-price ratio, meaning the income potential is strong relative to property acquisition costs averaging $470,218. Seasonality is a factor—summer months drive the lion's share of revenue—but the area's enduring appeal as a gateway to Shenandoah National Park provides a reliable demand base. Investors who select the right property size and equip it with in-demand amenities like hot tubs and outdoor spaces tend to perform well here.

What is the average daily rate (ADR) for Airbnb in Luray?

The average daily rate across all Luray Airbnb listings is $241, which is below Virginia's state average of $339. However, ADR climbs substantially with property size: 4-bedroom homes average $304 per night, 5-bedroom properties reach $334, and 6+ bedroom listings command an impressive $637 per night. This pricing structure reflects strong group and family demand in the area.

Are short-term rentals legal in Luray?

Short-term rentals are permitted in Luray, Virginia, though operators may need to register or obtain permits from local authorities. Regulations can vary and are subject to change, so prospective investors should contact the Town of Luray and Page County directly to confirm current requirements, zoning restrictions, and any applicable transient occupancy tax obligations before listing a property.

When is peak season for Airbnb in Luray?

Peak season in Luray runs from June through October, with the strongest months being July and August when average monthly revenue reaches $4,304 and $4,566 respectively. October also performs well at $3,535, likely driven by fall foliage tourism in the Shenandoah Valley. The slowest months are January ($1,918) and February ($1,975), creating a seasonal revenue spread of roughly $2,600 between the highest and lowest months.

How many Airbnbs are there in Luray?

There are currently 239 active Airbnb listings in Luray. The supply is concentrated in 2-bedroom (80 listings) and 3-bedroom (74 listings) properties, which together make up nearly two-thirds of the market. Larger properties with 5 or more bedrooms are relatively scarce—only 20 combined—which may represent an opportunity given their significantly higher revenue potential.

How is Airbnb revenue calculated in Luray?

The annual and monthly revenue figures for Luray are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market, not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Luray, VA market
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Popular amenity prevalence across active listings to inform property outfitting decisions
• Home value data sourced from the Zillow Home Value Index (ZHVI) for investment cost benchmarking

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the reporting date; actual results may vary based on property-specific factors, management quality, and evolving market dynamics. Local regulations governing short-term rentals are subject to change; investors should verify current rules with municipal and county authorities before purchasing.