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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Mableton presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Mableton, GA is a small but growing short-term rental market situated in Cobb County, just west of Atlanta. With only 47 active Airbnb listings and a 121% year-over-year growth rate, the market is attracting new investor attention — though average annual revenue of $20,062 and a 33% occupancy rate signal that competition is heating up faster than demand. Investors who target larger properties and optimize pricing strategy stand to capture the strongest returns in this emerging suburban market.
According to Rabbu market data, the Mableton short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 47 |
| Average Daily Rate (ADR) | vs. $299 state avg. | $219 |
| Average Occupancy Rate | vs. 32% state avg. | 33% |
| RevPAN | ADR * Occupancy Rate | $71 |
| Average Monthly Revenue | Historical 12-month average | $1,671 |
| Average Annual Revenue | Historical 12-month average | $20,062 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Mableton's proximity to Atlanta and relatively affordable home values compared to in-town neighborhoods make it appealing for investors seeking suburban STR exposure with lower entry costs.
Key investment factors
"Mableton represents a competitive opportunity where selective deal sourcing matters more than in a high-yield market. The ROI score of 37 out of 100 reflects average revenue-to-price ratios and below-average occupancy stability, meaning not every property will pencil out. Seasonality is moderate — July is the clear revenue leader at $2,352, while February dips to $1,245, creating roughly a $1,100 monthly spread that investors should plan for in cash reserves. Focusing on 3- and 4-bedroom properties, which deliver the strongest RevPAN and annual revenue figures, is the clearest path to making the numbers work here."
— Rabbu Market Analysis Team
July is the clear revenue peak at $2,352 per listing, while February marks the low point at $1,245 — a roughly 89% seasonal spread. Revenue holds relatively steady from May through November in the $1,620–$1,920 range, suggesting that while summer dominates, Mableton isn't a single-season market.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,457 |
| February |
|
$1,245 |
| March |
|
$1,523 |
| April |
|
$1,470 |
| May |
|
$1,660 |
| June |
|
$1,917 |
| July |
|
$2,352 |
| August |
|
$1,917 |
| September |
|
$1,664 |
| October |
|
$1,623 |
| November |
|
$1,668 |
| December |
|
$1,560 |
One-bedroom listings dominate supply with 18 of the 47 active listings (38%), followed by 3-bedrooms at 13. Two-bedroom units are notably scarce with only 5 listings, which could represent either an underserved niche or a signal that the economics don't favor that configuration in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
18 |
| 2 bedrooms |
|
5 |
| 3 bedrooms |
|
13 |
| 4 bedrooms |
|
7 |
ADR jumps meaningfully at the 4-bedroom tier, reaching $300 per night compared to $195–$197 for 1- and 3-bedroom units. Interestingly, 2-bedroom properties command the lowest ADR at just $136, suggesting that mid-size properties may struggle to differentiate on nightly pricing in Mableton.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$197 |
| 2 bedrooms |
|
$136 |
| 3 bedrooms |
|
$195 |
| 4 bedrooms |
|
$300 |
Four-bedroom properties lead in RevPAN at $90 per available night, followed by 3-bedrooms at $69 — both outperforming the market average of $71 (when weighted differently by listing count). One-bedrooms generate $62 in RevPAN while 2-bedrooms lag at $41, reinforcing that larger configurations deliver stronger revenue efficiency after factoring in occupancy.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$62 |
| 2 bedrooms |
|
$41 |
| 3 bedrooms |
|
$69 |
| 4 bedrooms |
|
$90 |
Occupancy is tightly clustered between 30% and 36% across all property sizes, with 3-bedroom units filling the most nights at 36% and 4-bedrooms the fewest at 30%. The narrow range suggests that occupancy challenges are market-wide rather than size-specific, making pricing strategy and listing quality the primary levers for differentiation.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
32% |
| 2 bedrooms |
|
31% |
| 3 bedrooms |
|
36% |
| 4 bedrooms |
|
30% |
Monthly revenue scales dramatically with property size — 4-bedroom listings average $2,839 per month, nearly four times the $745 generated by 1-bedroom units. Three-bedroom properties hit $2,067 monthly, making them the sweet spot for investors who want strong revenue without the higher acquisition cost of a 4-bedroom home.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$745 |
| 2 bedrooms |
|
$1,167 |
| 3 bedrooms |
|
$2,067 |
| 4 bedrooms |
|
$2,839 |
Four-bedroom properties lead with $34,076 in average annual revenue, followed by 3-bedrooms at $24,811. One-bedroom listings generate just $8,941 per year, making them difficult to justify as standalone investments unless acquisition costs are very low or the property serves a dual purpose.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$8,941 |
| 2 bedrooms |
|
$14,004 |
| 3 bedrooms |
|
$24,811 |
| 4 bedrooms |
|
$34,076 |
Kitchens (96%), parking (89%), and laundry facilities (83% washer, 79% dryer) are essentially table stakes in Mableton — any listing without them is at a serious disadvantage. The presence of workspaces in 64% of listings and pet-friendliness in 40% points to a guest base that includes remote workers and travelers with pets, while pools remain a differentiator at just 13% prevalence.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
96% |
| Parking |
|
89% |
| Washer |
|
83% |
| Dryer |
|
79% |
| Self Check-in |
|
77% |
| Patio or Balcony |
|
70% |
| Workspace |
|
64% |
| Backyard |
|
55% |
| Outdoor Furniture |
|
43% |
| Pets |
|
40% |
| BBQ Grill |
|
38% |
| Pool |
|
13% |
| Gym |
|
4% |
| Waterfront |
|
4% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Mableton Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Mableton's ROI Score of 37 out of 100 places it in the "Competitive Opportunity" band, indicating that while the market has real potential, investors need to be selective. The score reflects an average revenue-to-price ratio and average supply/demand balance, but is held back by below-average occupancy stability — meaning cash flow can be inconsistent without careful property selection and management. Pairing this data with thorough local regulatory research and targeting higher-performing 3- to 4-bedroom properties will be key to improving individual investment outcomes.
Understanding local STR regulations is essential before investing in Mableton. Here's the current regulatory landscape:
Short-term rental operators in Mableton, GA may be subject to permit or registration requirements through Cobb County or the newly incorporated City of Mableton. Investors should verify current STR licensing rules directly with local government offices before purchasing a property.
Common restrictions in suburban Georgia markets can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA covenants that may prohibit or limit short-term rentals. It's essential to review any deed restrictions or community association rules that apply to a specific property.
Short-term rental hosts in Georgia are generally required to collect and remit state sales tax, local hotel/motel taxes, and any applicable county-level lodging taxes. Platforms like Airbnb often handle some of this collection automatically, but hosts should confirm their full tax obligations with a local accountant or the Georgia Department of Revenue.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Mableton can provide current regulatory guidance.
Financing an Airbnb investment in Mableton requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Mableton's STR supply is likely to continue expanding given the sharp 121% year-over-year listing growth, which could put additional pressure on occupancy rates unless demand keeps pace. Seasonal patterns suggest summer months will remain the revenue peak, with July historically generating around $2,352 per listing. ADR may hold relatively steady in the $210–$225 range given that the current $219 already sits below the Georgia state average of $299, leaving limited room for further compression. Investors should monitor whether occupancy stabilizes above 33% as a key indicator of market health."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and market conditions as of April 2026; actual results may shift as the market evolves. Local regulations, HOA rules, and tax requirements can change — investors should verify all compliance obligations before purchasing.
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