Macon, GA Airbnb Market Data, Statistics, and Occupancy Rates

Macon Short-Term Rental Market Overview

Macon, GA presents a challenging short-term rental landscape, with an average occupancy rate of 29% — slightly below the state average of 32% — and an average daily rate of $149, roughly half the Georgia state average of $299. With 146 active Airbnb listings and average annual revenue of $15,444 per listing, investors should approach this market with careful, property-level analysis rather than broad assumptions about profitability. That said, average home values of $301,783 keep the entry cost relatively low, which could provide a path to reasonable returns for well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Macon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Macon

Low home values relative to the state create an accessible entry point, but weak occupancy and rapid supply growth require investors to be selective and operationally sharp.

Expert Market Assessment

"Macon scores 30 out of 100 on Rabbu's ROI Score, placing it in the limited investment potential category. The market shows moderate revenue-to-price fundamentals, but below-average occupancy stability, growth trend, and supply-demand balance weigh heavily on the outlook. Seasonality is relatively mild — revenue ranges from about $929 in February to $1,532 in October — so there's no overwhelming peak to anchor annual returns. Investors who target this market should focus on larger properties and operational efficiency, as the broader market dynamics favor careful, property-specific underwriting over a blanket investment thesis."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Macon

Average revenue by month in Macon

Revenue in Macon peaks in October at $1,532 and dips to its lowest point in February at $929, creating a roughly $600 spread between the strongest and weakest months. The seasonality is fairly gentle — most months cluster between $1,100 and $1,500 — which means there's no dramatic off-season collapse, but also no blockbuster peak to compensate for slower periods.

Active Airbnb listings by property size in Macon

One-bedroom units dominate Macon's supply with 54 listings, followed by 2-bedrooms at 44 and 3-bedrooms at 31. Four-bedroom properties are notably underrepresented with only 9 listings, which could signal an opportunity given their significantly higher revenue potential.

Average daily rate (ADR) by property size in Macon

ADR in Macon scales steadily with size, from $99 for 1-bedrooms to $257 for 4-bedroom properties — a 2.6x premium. The jump from 2-bedrooms ($140) to 3-bedrooms ($188) is particularly notable, suggesting that families and groups willing to pay more are seeking out larger spaces in this market.

Average RevPAN by property size in Macon

Revenue per available night favors larger units, with 4-bedrooms leading at $61 and 3-bedrooms close behind at $59, while 1-bedrooms trail at just $28. The gap between small and large properties is substantial, reinforcing that bigger configurations generate more revenue even after accounting for occupancy differences.

Average occupancy rates by property size in Macon

Occupancy is strikingly uniform across most property sizes in Macon, with studios, 1-bedrooms, and 2-bedrooms all sitting at 28%, while 3-bedrooms edge up to 32%. Four-bedroom properties dip to 24%, suggesting that while they command premium rates, filling them consistently is harder — investors should factor this into cash-flow projections.

Average monthly revenue by property size in Macon

Monthly revenue climbs steadily with property size — from $318 for studios to $2,149 for 4-bedroom listings, a nearly 7x difference. Three-bedroom units at $1,832 per month represent a strong middle ground, offering substantially higher revenue than 2-bedrooms ($1,355) without the occupancy challenges of 4-bedroom properties.

Average annual revenue by property size in Macon

Four-bedroom properties lead annual revenue at $25,799, followed by 3-bedrooms at $21,990, making these the most attractive configurations for return potential. Studios and 1-bedrooms generate just $3,823 and $9,841 respectively, which may struggle to cover operating costs and debt service on even modestly priced properties.

Most common amenities for Airbnb listings in Macon

Parking (95%) and a full kitchen (93%) are near-universal in Macon's listings, reflecting a market geared toward practical, home-like stays rather than luxury experiences. Self check-in (84%) and laundry amenities (75–82%) round out the essentials, while workspace availability at 62% suggests some hosts are targeting longer-stay or business travelers — a smart play in a market where occupancy needs every boost it can get.

Understanding Macon's ROI Score: 30/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Macon's ROI Score of 30 out of 100 places it in the limited investment potential band, signaling that broad market conditions present meaningful headwinds. While the revenue-to-price ratio is rated average — reflecting relatively affordable home values — occupancy stability, market growth trend, and supply/demand balance all score below average, driven in part by the 168% surge in active listings. Investors considering this market should pair property-level financial analysis with thorough local regulatory research to identify the select opportunities that can outperform the market average.

Short-Term Rental Regulations in Macon

Understanding local STR regulations is essential before investing in Macon. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Macon, Georgia may need to obtain a business license or STR permit through the city of Macon-Bibb County. Investors should verify current permit and registration requirements directly with local authorities before listing a property.

Key Restrictions

Common STR restrictions in Georgia municipalities can include occupancy limits, noise ordinances, parking requirements, and minimum stay durations. HOA rules may impose additional constraints, particularly in planned developments, so reviewing any applicable covenants is an essential step before purchasing.

Tax Obligations

Short-term rental hosts in Georgia are generally subject to state and local occupancy taxes, and platforms like Airbnb often collect and remit a portion of these taxes on behalf of hosts. Investors should confirm their specific obligations with the Georgia Department of Revenue and the Macon-Bibb County tax office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Macon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Macon's STR market is likely to remain soft. The 168% year-over-year growth in active listings signals rapid supply expansion that, paired with below-average occupancy stability and market growth trends, could put further downward pressure on rates and fill rates. Investors should anticipate occupancy hovering in the 27–32% range and ADR staying near current levels unless demand drivers strengthen. Seasonal peaks around March, August, and October may provide modest revenue boosts, but off-season months like February could dip below $950 in average monthly revenue."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Macon, GA

What is the average Airbnb occupancy rate in Macon?

The average Airbnb occupancy rate in Macon is currently 29%, which falls slightly below the Georgia state average of 32%. Occupancy varies somewhat by property size, with 3-bedroom listings achieving the highest average at 32%, while 4-bedroom properties dip to 24%. These figures reflect trailing performance and individual results will depend on location, pricing, and listing quality.

How much do Airbnb hosts make in Macon?

On average, Airbnb hosts in Macon earn approximately $1,287 per month, or about $15,444 per year based on trailing 12-month booking data. Revenue varies significantly by property size — studios average just $318 per month, while 4-bedroom properties earn around $2,149 per month. Larger units clearly command more revenue, though they also come with higher acquisition and operating costs.

Is Macon a good market for Airbnb investment?

Macon carries an ROI Score of 30 out of 100, indicating limited investment potential based on current data. While average home values of $301,783 keep the barrier to entry relatively low, below-average occupancy stability and rapid supply growth (168% year-over-year increase in listings) create headwinds. Investors may still find compelling deals at the property level — particularly with 3- or 4-bedroom homes — but broader market conditions call for thorough due diligence.

What is the average daily rate (ADR) for Airbnb in Macon?

The average daily rate for Airbnb listings in Macon is $149, which is about half the Georgia state average of $299. ADR scales with property size: studios average $107, 1-bedrooms come in at $99, 2-bedrooms at $140, 3-bedrooms at $188, and 4-bedrooms command an average of $257 per night.

Are short-term rentals legal in Macon?

Short-term rentals are generally permitted in Macon, Georgia, though operators may need to obtain a business license or local permit from Macon-Bibb County. Regulations can change, so prospective hosts should verify current rules with local government offices before launching a listing. HOA restrictions may also apply depending on the property's location.

When is peak season for Airbnb in Macon?

Based on trailing 12-month revenue data, Macon's strongest months are October ($1,532 average revenue), August ($1,514), and March ($1,403). The slowest period falls in January and February, when average monthly revenue drops to $987 and $929 respectively. The seasonal spread is relatively moderate compared to many vacation-driven markets.

How many Airbnbs are there in Macon?

As of April 2026, there are 146 active Airbnb listings in Macon. The market has experienced significant growth, with a 168% year-over-year increase in active listings. One-bedroom units make up the largest share of supply at 54 listings, followed by 2-bedrooms (44) and 3-bedrooms (31).

How is Airbnb revenue calculated in Macon?

The annual and monthly revenue figures for Macon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers including Rabbu proprietary analytics

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations and tax requirements can change; always verify current rules with municipal authorities before investing. Individual property results may vary significantly based on location, quality, pricing strategy, and management.