Madison, NH Airbnb Market Data, Statistics, and Occupancy Rates

Madison Short-Term Rental Market Overview

Madison, NH is a small but active short-term rental market with 49 active Airbnb listings and an average annual revenue of $43,171 per property. With an average daily rate of $318 — nearly on par with the New Hampshire state average — and strong summer peaks that push monthly revenue above $7,800 in August, the market rewards investors who can capitalize on seasonal demand from lake and mountain visitors. Property values averaging $649,247 place this market in moderate territory for acquisition costs relative to revenue potential.

Key Market Statistics

According to Rabbu market data, the Madison short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Madison

Madison appeals to STR investors seeking a seasonal, recreation-driven market in New Hampshire where lake and mountain demand can generate meaningful summer revenue against manageable competition.

Expert Market Assessment

"Madison presents an attractive but clearly seasonal investment opportunity. The market's ROI score of 64 out of 100 reflects average performance across revenue-to-price ratio, occupancy stability, growth trends, and supply/demand balance — none standing out as exceptionally strong or weak. The stark seasonality is the defining characteristic here: August revenue of $7,821 is more than five times April's $1,464, so cash flow planning must account for extended quieter months. That said, for investors comfortable with a vacation-rental model and the discipline to maximize peak-season income, Madison's limited competition and strong summer demand create a meaningful window of profitability."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Madison

Average revenue by month in Madison

Madison's revenue profile is heavily seasonal, peaking in August at $7,821 and bottoming out in April at just $1,464 — a spread of over $6,300. A secondary winter bump in February ($3,904) and a fall foliage lift in October ($3,890) offer some relief, but investors should expect roughly five months below the $3,000 mark.

Active Airbnb listings by property size in Madison

Three- and four-bedroom homes dominate Madison's supply, accounting for 34 of 49 total listings. Smaller units (1- and 2-bedrooms) are comparatively scarce with just 12 listings combined, which may present a niche opportunity — though their lower occupancy and revenue suggest demand favors larger vacation homes in this market.

Average daily rate (ADR) by property size in Madison

ADR in Madison scales meaningfully with size, from $223 for 1-bedroom units up to $400 for 4-bedroom properties — a 79% premium. The jump from 3 bedrooms ($278) to 4 bedrooms ($400) is particularly steep, suggesting that larger family or group-oriented homes can command significant nightly rate premiums.

Average RevPAN by property size in Madison

Four-bedroom properties deliver the strongest RevPAN at $134, nearly double the 3-bedroom figure of $77 and far ahead of 1-bedrooms at just $29. Two-bedroom units perform surprisingly well at $88 RevPAN, indicating that mid-size properties can punch above their weight on a revenue-per-available-night basis.

Average occupancy rates by property size in Madison

Occupancy varies widely by size, with 2-bedroom listings leading at 38% and 1-bedroom units lagging significantly at just 13%. Three- and four-bedroom homes fill at 28% and 34% respectively, meaning no property size in Madison achieves particularly high occupancy — a reflection of the market's seasonal character rather than lack of demand during peak periods.

Average monthly revenue by property size in Madison

Four-bedroom properties are the top monthly earners at $4,466, followed by 2-bedrooms at $3,758. Notably, 3-bedroom homes ($2,833) underperform 2-bedroom units despite their higher ADR, likely due to lower occupancy, making unit size selection a critical decision for investors targeting this market.

Average annual revenue by property size in Madison

Annual revenue ranges from $29,678 for 1-bedroom listings to $53,595 for 4-bedroom properties, with 2-bedrooms ($45,100) outperforming 3-bedrooms ($34,000). For investors focused on maximizing return, 4-bedroom homes offer the highest revenue ceiling, while 2-bedroom units provide an interesting value proposition given their lower acquisition cost relative to earnings.

Most common amenities for Airbnb listings in Madison

Parking (98%) and a kitchen (92%) are near-universal in Madison's listings, while outdoor amenities like BBQ grills (78%), patios (76%), and backyards (74%) reflect the market's vacation-home character. Lake access appears in 53% of listings and is a clear differentiator in a market where guests are drawn to waterfront recreation — properties without it may face a competitive disadvantage.

Understanding Madison's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Madison's ROI score of 64 out of 100 places it in the "Attractive Opportunity" band, reflecting a balanced but not exceptional profile across all four calculation factors — revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance all rated as average. This suggests the market can deliver solid returns for well-managed properties, but there's no single standout metric carrying the investment case. Investors should pair this score with local regulatory research and careful analysis of seasonal cash flow to ensure the opportunity aligns with their financial expectations.

Short-Term Rental Regulations in Madison

Understanding local STR regulations is essential before investing in Madison. Here's the current regulatory landscape:

Permit Requirements

Madison, NH may require short-term rental operators to obtain permits or register with the town. Investors should verify current requirements directly with the Town of Madison and consult New Hampshire state regulations before listing a property.

Key Restrictions

Common restrictions in New Hampshire STR markets include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. Some properties may also be subject to HOA rules or deed restrictions that limit or prohibit short-term rentals, so reviewing governing documents before purchase is essential.

Tax Obligations

Short-term rental hosts in New Hampshire are typically subject to the state's 8.5% Rooms and Meals Tax, which platforms like Airbnb may collect on the host's behalf. Operators should confirm whether any additional local fees or filing requirements apply in Madison.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Madison can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Madison's STR market is expected to maintain its seasonal rhythm, with summer months (July–August) continuing to drive the bulk of annual income. Active listing counts grew roughly 5% year-over-year, suggesting gradual supply expansion without oversaturation. ADR is likely to hold steady in the $310–$330 range, while occupancy could see modest improvement if demand for New Hampshire's outdoor recreation destinations continues to grow. Investors should plan conservatively around the pronounced off-season dip from November through April, budgeting for months where revenue may fall below $2,500."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Madison, NH

What is the average Airbnb occupancy rate in Madison?

The average Airbnb occupancy rate in Madison, NH is currently 29%, which falls below the New Hampshire state average of 49%. Occupancy varies significantly by property size — 2-bedroom listings lead at 38%, while 1-bedroom properties see just 13%. The lower overall rate reflects Madison's seasonal demand pattern, where summer months drive the majority of bookings and the off-season sees considerably less activity.

How much do Airbnb hosts make in Madison?

Airbnb hosts in Madison, NH earn an average of $3,597 per month and $43,171 per year based on the trailing 12 months of booking data. Earnings vary substantially by property size: 4-bedroom homes lead with an average annual revenue of $53,595, while 1-bedroom units average $29,678. Monthly revenue swings from a low of around $1,464 in April to a high of $7,821 in August, underscoring the seasonal nature of income in this market.

Is Madison a good market for Airbnb investment?

Madison earns a Rabbu ROI Score of 64 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from limited competition (just 49 active listings), strong summer demand driven by lake and mountain recreation, and solid peak-season revenue. However, below-average occupancy and pronounced seasonality mean investors need to be comfortable with significant income variation throughout the year. Larger properties — particularly 4-bedroom homes — tend to generate the strongest returns.

What is the average daily rate (ADR) for Airbnb in Madison?

The average daily rate for Airbnb listings in Madison, NH is $318, which is very close to the New Hampshire state average of $322. ADR scales with property size: 1-bedroom units average $223, 2-bedrooms come in at $233, 3-bedrooms at $278, and 4-bedroom properties command $400 per night. These rates reflect the premium guests are willing to pay for larger vacation homes in a recreation-oriented market.

Are short-term rentals legal in Madison?

Short-term rentals are generally permitted in Madison, NH, though hosts may need to comply with local permitting or registration requirements. New Hampshire does not impose a statewide ban on STRs, but individual towns can set their own rules regarding permits, occupancy limits, and other operating standards. Investors should check with the Town of Madison directly and review any applicable HOA or deed restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Madison?

Peak season in Madison runs from July through August, when monthly revenue reaches its highest levels — $6,713 in July and $7,821 in August. This aligns with summer vacation travel to New Hampshire's lakes region and mountain areas. A secondary uptick occurs in February ($3,904) and October ($3,890), likely driven by ski season and fall foliage tourism. The slowest months are April ($1,464) and November ($2,133).

How many Airbnbs are there in Madison?

As of April 2026, there are 49 active Airbnb listings in Madison, NH. The supply is dominated by larger properties: 18 are 3-bedroom homes and 16 are 4-bedroom homes, while only 5 are 1-bedroom and 7 are 2-bedroom units. Active listings grew approximately 5% year-over-year, indicating a gradually expanding but still limited supply.

How is Airbnb revenue calculated in Madison?

The annual and monthly revenue figures for Madison are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks (like August's $7,821) and slower months (like April's $1,464) because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Madison, NH
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue averages based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA restrictions, and tax obligations can change — always verify current rules with local authorities before investing.