Madison, OH Airbnb Market Data, Statistics, and Occupancy Rates

Madison Short-Term Rental Market Overview

Madison, OH earns an ROI score of 78 out of 100, placing it in the "Standout Opportunity" tier for short-term rental investors. With an above-average revenue-to-price ratio and average home values around $319,833, the market offers a compelling entry point relative to the income potential — averaging $43,002 in annual revenue per listing. The small supply of just 34 active Airbnb listings suggests a market still in its early stages, and the lakeside appeal evident in amenity data points to a leisure-driven demand base that could reward well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Madison short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Madison

Madison's favorable revenue-to-price ratio and small, emerging supply base make it an appealing option for investors seeking lakeside vacation rental income at a moderate acquisition cost.

Expert Market Assessment

"Madison represents a promising but seasonal opportunity for STR investors. Revenue swings dramatically — from lows around $1,372 in February to a peak of $6,678 in August — meaning cash-flow planning should account for lean winter months. The standout ROI score is driven primarily by the favorable purchase-price-to-revenue relationship, while occupancy at 25% sits below the Ohio state average of 34%, suggesting room for improvement through better pricing strategy or amenity differentiation. For investors comfortable with a summer-heavy revenue profile and a small, growing market, Madison delivers solid return potential relative to acquisition costs."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Madison

Average revenue by month in Madison

Madison's revenue is heavily seasonal, with August topping out at $6,678 and winter months dipping to around $1,372–$1,386 in February and January respectively. The nearly 5x spread between peak and off-peak months means investors should budget for significant revenue fluctuations and consider the summer-fall corridor (June through November) as the primary earning window.

Active Airbnb listings by property size in Madison

One-bedroom listings dominate the supply at 13 units, followed closely by 3-bedroom properties at 11, while 2-bedroom listings are the most scarce at just 7. The relatively thin supply across all sizes — especially 2-bedrooms — could represent an opportunity for investors looking to fill a gap in the market.

Average daily rate (ADR) by property size in Madison

ADR scales predictably with size, from $204 for 1-bedroom units to $276 for 3-bedroom properties — a 35% premium for the jump from one to three bedrooms. The 3-bedroom tier commands the strongest nightly rate, making it attractive for investors targeting higher per-night revenue, though occupancy differences should also factor into the decision.

Average RevPAN by property size in Madison

Interestingly, 1-bedroom listings deliver the highest RevPAN at $63, outperforming both 2-bedroom ($48) and 3-bedroom ($55) properties thanks to their stronger occupancy rates. This suggests that smaller units convert more consistently into booked revenue per available night, even though larger properties command higher nightly rates.

Average occupancy rates by property size in Madison

One-bedroom properties lead in occupancy at 31%, well ahead of 2-bedroom (22%) and 3-bedroom (20%) units. The gap indicates that smaller properties fill more reliably, which can translate into steadier cash flow — an important consideration for investors weighing property size against revenue potential.

Average monthly revenue by property size in Madison

Three-bedroom listings edge out the competition with $3,909 in average monthly revenue, while 1-bedrooms are close behind at $3,626 and 2-bedrooms trail at $3,385. The relatively narrow spread — just a $524 difference between the top and bottom — means all property sizes generate comparable monthly income in this market.

Average annual revenue by property size in Madison

On an annual basis, 3-bedroom properties earn the most at $46,910, roughly 15% more than 2-bedroom units at $40,620, with 1-bedrooms landing in between at $43,520. For investors weighing acquisition cost against income, the 1-bedroom segment offers a particularly interesting balance given its strong RevPAN and lower likely purchase price.

Most common amenities for Airbnb listings in Madison

Parking is universal (100%), while backyards, self check-in, and kitchens are near-ubiquitous at 94% each — setting a high baseline for guest expectations. Half of all listings offer lake access and a workspace, and 38% include a hot tub, suggesting that properties with premium outdoor and waterfront features have a real differentiation opportunity in this market.

Understanding Madison's ROI Score: 78/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Madison's ROI score of 78 out of 100 places it in the "Standout Opportunity" band, driven primarily by an above-average revenue-to-price ratio — the most heavily weighted factor at 40%. Occupancy stability and supply/demand balance both rate as average, while market growth trend scores below average, reflecting the fact that while listings are expanding quickly, broader demand signals are still maturing. Investors should pair this score with thorough local regulatory research and seasonal cash-flow modeling to build a complete picture of the opportunity.

Short-Term Rental Regulations in Madison

Understanding local STR regulations is essential before investing in Madison. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Madison, Ohio may be required to register or obtain a permit through the local municipality or Lake County. Investors should verify current requirements directly with the Village of Madison and the Ohio Department of Taxation before listing a property.

Key Restrictions

Common restrictions that may apply to STR properties in Ohio communities include occupancy limits, minimum stay requirements, noise ordinances, parking provisions, and HOA restrictions. Some municipalities also impose caps on the number of permits issued, so confirming local zoning rules is essential before purchasing an investment property.

Tax Obligations

Ohio requires short-term rental operators to collect and remit state sales tax and potentially local lodging or transient occupancy taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with Ohio's tax requirements and any Lake County-specific obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Madison can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Madison's seasonal revenue pattern — peaking strongly from June through October — is expected to continue anchoring the bulk of annual earnings in the warmer months. With listing counts growing 150% year-over-year, competition will likely increase, though the overall supply remains modest at 34 listings. Investors should anticipate occupancy rates hovering around 23–27% annually, with ADR potentially holding steady or rising modestly by 1–3% as new listings test pricing. The market's revenue-to-price ratio should remain attractive, but keeping an eye on supply growth relative to demand will be important."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Madison, OH

What is the average Airbnb occupancy rate in Madison?

The average occupancy rate for Airbnb listings in Madison, OH is currently 25%, which sits below the Ohio state average of 34%. Occupancy varies significantly by property size — 1-bedroom units lead at 31%, while 3-bedroom properties average around 20%. Seasonal demand patterns heavily influence these numbers, with peak occupancy concentrated in the summer and early fall months.

How much do Airbnb hosts make in Madison?

Airbnb hosts in Madison earn an average of $3,583 per month and approximately $43,002 per year based on trailing 12-month booking data. Revenue varies by property size, with 3-bedroom listings generating the highest annual revenue at $46,910, followed by 1-bedroom units at $43,520 and 2-bedroom properties at $40,620. Keep in mind these are historical averages, and individual results depend on factors like location, property quality, and pricing strategy.

Is Madison a good market for Airbnb investment?

Madison scores 78 out of 100 on Rabbu's ROI Score, earning a "Standout Opportunity" designation. The market's strongest attribute is its above-average revenue-to-price ratio, with average home values around $319,833 and annual revenue near $43,002. The small supply of 34 listings and growing investor interest suggest the market is still emerging. However, occupancy runs below the state average and revenue is heavily seasonal, so investors should plan for slower winter months.

What is the average daily rate (ADR) for Airbnb in Madison?

The average daily rate in Madison is $232, slightly below the Ohio state average of $250. ADR increases with property size: 1-bedroom listings average $204, 2-bedroom units come in at $219, and 3-bedroom properties command $276 per night. These rates reflect the leisure-oriented, lakeside character of the market.

Are short-term rentals legal in Madison?

Short-term rentals are generally permitted in Madison, OH, though operators may need to comply with local registration or permitting requirements. Regulations can vary at the municipal level, so prospective investors should contact the Village of Madison and review any applicable Lake County or Ohio state regulations before listing a property. Tax registration with the Ohio Department of Taxation is also typically required.

When is peak season for Airbnb in Madison?

Peak season in Madison runs from June through October, with August delivering the highest average monthly revenue at $6,678. September and October remain strong at $4,599 and $5,273 respectively, while winter months like January ($1,386) and February ($1,372) represent the slowest period. This pronounced seasonality reflects Madison's appeal as a warm-weather lakeside destination.

How many Airbnbs are there in Madison?

There are currently 34 active Airbnb listings in Madison, OH. The supply breaks down to 13 one-bedroom listings, 7 two-bedroom listings, and 11 three-bedroom listings. Notably, the market saw 150% year-over-year growth in active listings, signaling increasing investor interest in the area.

How is Airbnb revenue calculated in Madison?

The annual and monthly revenue figures for Madison are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Madison, OH market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal authorities before purchasing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.