Maggie Valley, NC Airbnb Market Data, Statistics, and Occupancy Rates

Maggie Valley Short-Term Rental Market Overview

Maggie Valley sits in the heart of North Carolina's Great Smoky Mountains, drawing visitors year-round with mountain scenery, outdoor recreation, and proximity to attractions like the Blue Ridge Parkway. With 309 active Airbnb listings and an average annual revenue of $28,837, the market offers a workable entry point for investors — especially given average home values of $567,350 and an ROI score of 60 out of 100, placing it in the "Attractive Opportunity" tier. ADR comes in at $210 (below the $262 state average), but property acquisition costs and above-average market growth trends help offset that gap.

Key Market Statistics

According to Rabbu market data, the Maggie Valley short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Maggie Valley

Maggie Valley appeals to investors seeking mountain-market exposure with relatively moderate property costs and a growing visitor base driven by outdoor tourism and seasonal events.

Expert Market Assessment

"Maggie Valley presents a moderate-to-attractive opportunity for STR investors willing to navigate its pronounced seasonality. Revenue swings from a low of $1,375 in February to a high of $3,855 in July, with a strong secondary peak in October ($3,211) driven by fall foliage tourism. The market's 28% average occupancy rate trails the North Carolina state average of 34%, so careful property selection and pricing will matter — but the above-average growth trend and healthy revenue-to-price dynamics make it a market worth serious consideration for investors focused on mountain leisure destinations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Maggie Valley

Average revenue by month in Maggie Valley

Maggie Valley shows strong seasonality, with July ($3,855) and October ($3,211) standing out as peak revenue months — nearly triple the February low of $1,375. The summer-to-fall corridor from June through November drives the bulk of annual income, making cash flow planning essential for the quieter winter and early spring months.

Active Airbnb listings by property size in Maggie Valley

Two-bedroom properties dominate supply with 119 listings (38% of the market), followed closely by 3-bedroom units at 100 listings. Larger 4- and 5-bedroom properties are comparatively scarce at 37 and 12 listings respectively, which could signal less competition and stronger pricing power for investors targeting those sizes.

Average daily rate (ADR) by property size in Maggie Valley

ADR scales steadily from $138 for 1-bedroom units to $316 for 5-bedroom properties, with the jump from 3 bedrooms ($230) to 4 bedrooms ($291) representing the steepest absolute increase. Investors eyeing 4-bedroom properties get a meaningful rate premium while competing against a relatively thin supply of just 37 listings.

Average RevPAN by property size in Maggie Valley

Revenue per available night climbs consistently with size, from $21 for 1-bedroom listings to $89 for 5-bedroom properties. The 3-bedroom tier at $72 RevPAN offers a strong middle ground — meaningful revenue improvement over 2-bedroom units ($48) without the higher acquisition cost of a 4- or 5-bedroom home.

Average occupancy rates by property size in Maggie Valley

Three-bedroom listings lead occupancy at 32%, while 2-bedroom, 4-bedroom, and 5-bedroom units all cluster around 28%. One-bedroom properties trail significantly at just 16%, suggesting that solo or couple travelers may gravitate toward hotels or other lodging types in this mountain market.

Average monthly revenue by property size in Maggie Valley

Monthly revenue ranges from $1,375 for 1-bedroom units to $4,451 for 5-bedroom properties, with each step up in size delivering $650–$1,000 in additional monthly income. The 4-bedroom category at $3,727 per month stands out as a particularly compelling option given the relatively thin supply at that size.

Average annual revenue by property size in Maggie Valley

Five-bedroom properties lead with $53,419 in average annual revenue, more than three times the $16,503 generated by 1-bedroom units. Four-bedroom listings at $44,728 annually offer strong return potential and may present the best balance of revenue and acquisition cost for investors in this market.

Most common amenities for Airbnb listings in Maggie Valley

Kitchens (98%) and parking (95%) are near-universal, reflecting the car-dependent, self-catering nature of mountain cabin stays. Outdoor amenities like BBQ grills (79%), patios (79%), and hot tubs (43%) are prevalent differentiators — properties without a hot tub in particular may be leaving bookings on the table in a market where nearly half of competitors offer one.

Understanding Maggie Valley's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Maggie Valley's ROI score of 60 out of 100 places it in the "Attractive Opportunity" band, reflecting a market with solid fundamentals but room for selectivity. The score is supported by average revenue-to-price and occupancy stability metrics, while an above-average market growth trend adds momentum. Investors should pair this data with thorough local regulatory research and property-level analysis to identify listings that can outperform the market average.

Short-Term Rental Regulations in Maggie Valley

Understanding local STR regulations is essential before investing in Maggie Valley. Here's the current regulatory landscape:

Permit Requirements

Operators considering short-term rentals in Maggie Valley, North Carolina, should verify whether a local STR permit or registration is required by contacting the town and Haywood County authorities. North Carolina does not impose a statewide STR permitting framework, so requirements can vary at the municipal level.

Key Restrictions

Common restrictions in mountain communities like Maggie Valley can include occupancy limits based on bedroom count, noise ordinances, parking requirements, and potential HOA covenants that limit or prohibit short-term rentals. Investors should also check for any zoning restrictions that may apply to specific neighborhoods or property types.

Tax Obligations

Short-term rental hosts in North Carolina are generally subject to state and local occupancy taxes, as well as state sales tax. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with local tax authorities to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Maggie Valley can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Maggie Valley's short-term rental market is expected to benefit from continued above-average growth in demand, supported by the region's appeal as a mountain getaway destination. Seasonal patterns suggest revenue will peak in July and October, with softer months like February potentially seeing ADRs drift lower — investors should plan for monthly revenues ranging roughly from $1,375 to $3,855. Occupancy rates may hover near the current 28% market average, though properties with the right amenity mix and pricing strategy could outperform. We estimate modest ADR gains of 2–4% as supply growth stabilizes and traveler interest in the Smokies remains strong."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Maggie Valley, NC

What is the average Airbnb occupancy rate in Maggie Valley?

The average Airbnb occupancy rate in Maggie Valley is currently 28%, which sits below the North Carolina state average of 34%. Occupancy varies by property size — 3-bedroom listings lead at 32%, while 1-bedroom units average just 16%. Investors targeting mid-size properties (2–3 bedrooms) can generally expect occupancy closer to the market average, though individual results depend on factors like location, amenities, pricing, and guest reviews.

How much do Airbnb hosts make in Maggie Valley?

On average, Airbnb hosts in Maggie Valley earn approximately $2,403 per month and $28,837 per year based on trailing 12-month booking data. Revenue scales significantly with property size: 1-bedroom listings average about $16,503 annually, while 5-bedroom properties bring in roughly $53,419. Peak earning months are July ($3,855) and October ($3,211), so hosts with well-positioned properties can see meaningful revenue spikes during the summer and fall seasons.

Is Maggie Valley a good market for Airbnb investment?

Maggie Valley earns a Rabbu ROI Score of 60 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from above-average growth trends and a reasonable revenue-to-price ratio given average home values of $567,350. Seasonality is pronounced, with winter months being considerably softer, so investors should factor in revenue variability. Larger properties (4–5 bedrooms) tend to generate the strongest returns, and the market's mountain tourism appeal provides a solid demand foundation.

What is the average daily rate (ADR) for Airbnb in Maggie Valley?

The average daily rate for Airbnb listings in Maggie Valley is $210, which is below the North Carolina state average of $262. ADR increases with property size, ranging from $138 for 1-bedroom units up to $316 for 5-bedroom properties. This pricing reflects the market's positioning as an accessible mountain getaway rather than a luxury resort destination, which can work in investors' favor by keeping acquisition costs more manageable.

Are short-term rentals legal in Maggie Valley?

Short-term rentals do operate in Maggie Valley, with 309 active Airbnb listings currently in the market. However, local regulations can change, and investors should verify current permitting requirements, zoning rules, and any HOA restrictions before purchasing a property. Contacting the Town of Maggie Valley and Haywood County offices directly is the best way to confirm the latest rules and ensure compliance.

When is peak season for Airbnb in Maggie Valley?

Peak season in Maggie Valley centers on two periods: summer (especially July, when average monthly revenue hits $3,855) and fall (October averages $3,211, driven by fall foliage tourism in the Smokies). June and August also perform well, with revenues of $2,581 and $3,261 respectively. The slowest months are January and February, when average revenues drop to $1,669 and $1,375 — a significant seasonal swing that investors should plan for in their cash flow projections.

How many Airbnbs are there in Maggie Valley?

There are currently 309 active Airbnb listings in Maggie Valley as of April 2026. The market has seen substantial growth, with a 79% year-over-year increase in active listings. Two-bedroom properties make up the largest share of supply at 119 listings, followed by 3-bedroom units with 100 listings. Larger properties (4–5 bedrooms) are less common, which may represent an opportunity for investors targeting higher-revenue configurations.

How is Airbnb revenue calculated in Maggie Valley?

The annual and monthly revenue figures shown for Maggie Valley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively a listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value data sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market snapshots; individual property results will vary based on location, amenities, pricing strategy, and management quality. Local regulations governing short-term rentals may change; investors should verify current rules with municipal and county authorities before purchasing.