Malakoff, TX Airbnb Market Data, Statistics, and Occupancy Rates

Malakoff Short-Term Rental Market Overview

Malakoff, TX is a small lakeside market with just 23 active Airbnb listings, offering investors a niche entry point centered around lake recreation and seasonal getaways. With an average daily rate of $441—well above the $276 Texas state average—the market commands premium nightly pricing, though occupancy sits at 19%, significantly below the 33% state benchmark. Average annual revenue comes in at $36,407, and the 111% year-over-year growth in active listings signals rising investor interest in this emerging destination.

Key Market Statistics

According to Rabbu market data, the Malakoff short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Malakoff

Investors are drawn to Malakoff for its premium lakefront pricing power and low listing count, though below-average occupancy and high home values require careful deal selection.

Expert Market Assessment

"Malakoff represents a competitive but niche opportunity best suited for investors who can source properties wisely in a high-home-value environment. The ROI score of 53 out of 100 reflects average revenue-to-price dynamics and below-average occupancy stability, meaning cash flow won't come easy without strategic pricing and strong guest appeal. Seasonality is pronounced—July earns roughly four times what February does—so operators should budget for significant winter softness. That said, the market's premium ADR and lakefront appeal create a real upside for well-positioned, amenity-rich properties that can capture summer and shoulder-season demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Malakoff

Average revenue by month in Malakoff

Revenue in Malakoff follows a sharply seasonal pattern, peaking in July at $5,324 and bottoming out in February at just $1,192—a spread of more than 4x. The summer corridor from June through August accounts for the lion's share of annual earnings, making it critical for investors to maximize bookings during these months to hit revenue targets.

Active Airbnb listings by property size in Malakoff

The market's supply is tightly concentrated, with 7 three-bedroom and 6 four-bedroom listings making up the bulk of the 23 active properties. This narrow distribution suggests limited options for travelers seeking smaller or larger configurations, which could represent an opportunity for differentiated inventory.

Average daily rate (ADR) by property size in Malakoff

ADR scales dramatically with property size in Malakoff: 4-bedroom listings command $565 per night, more than double the $278 rate for 3-bedroom properties. This steep premium reflects the willingness of larger groups and families to pay significantly more for additional space in a lakeside vacation setting.

Average RevPAN by property size in Malakoff

Despite their higher ADR, 4-bedroom properties deliver a RevPAN of just $33 compared to $49 for 3-bedroom listings, largely due to their much lower occupancy. For investors focused on revenue efficiency per available night, 3-bedroom properties currently offer the stronger performance.

Average occupancy rates by property size in Malakoff

Three-bedroom properties maintain an 18% occupancy rate, while 4-bedroom listings lag significantly at just 6%. This stark gap suggests that the larger, higher-priced properties may be overpriced for the available demand pool, making consistent cash flow more challenging for 4-bedroom operators.

Average monthly revenue by property size in Malakoff

Four-bedroom listings generate $3,809 per month on average compared to $1,883 for 3-bedroom properties, with the higher ADR of larger units more than compensating for their lower occupancy. However, the revenue gap narrows considerably when factoring in the likely higher carrying costs of 4-bedroom homes.

Average annual revenue by property size in Malakoff

On an annual basis, 4-bedroom properties lead at $45,713 versus $22,603 for 3-bedroom units, roughly doubling the annual take. Investors targeting higher gross revenue will lean toward 4-bedroom configurations, though the low occupancy rate means achieving this average requires strong peak-season performance.

Most common amenities for Airbnb listings in Malakoff

Lake access (87%), waterfront location (74%), and BBQ grills (91%) dominate amenity offerings alongside universal kitchen availability (100%) and near-universal parking (96%), clearly reflecting a market built around outdoor lakeside recreation. Investors entering Malakoff should consider these amenities table stakes, while differentiators like hot tubs (17%) and pet-friendliness (17%) remain relatively rare opportunities to stand out.

Understanding Malakoff's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Malakoff's ROI Score of 53 out of 100 places it in the 'Competitive Opportunity' band, indicating that while demand and investor interest exist, the path to strong returns requires more deliberate deal selection. The score reflects average revenue-to-price and market growth dynamics, but is weighed down by below-average occupancy stability—a direct consequence of the market's pronounced seasonality and thin year-round demand. Pairing this data with thorough local regulatory research and a conservative underwriting approach will help investors separate viable deals from properties that may underperform.

Short-Term Rental Regulations in Malakoff

Understanding local STR regulations is essential before investing in Malakoff. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Malakoff, TX may need to obtain permits or register with local authorities before listing a property. Investors should verify current requirements with Henderson County and the City of Malakoff, as regulations can change and vary by jurisdiction.

Key Restrictions

Common STR restrictions in Texas communities can include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and HOA-imposed rules that may further limit rental activity. Properties in lakefront or waterfront areas may also be subject to additional environmental or zoning considerations.

Tax Obligations

Texas imposes a state hotel occupancy tax on short-term rentals, and Henderson County or the City of Malakoff may levy additional local lodging taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Malakoff can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Malakoff's STR market is likely to see continued supply growth as investor interest accelerates, which could put additional pressure on an already below-average occupancy rate. Summer months—particularly June through August—should remain the revenue backbone, with peak monthly earnings estimated in the $4,100–$5,300 range. ADR may hold steady or see modest 1–3% increases given the premium lakefront positioning, but investors should plan conservatively around winter softness, where monthly revenue can dip below $1,200. Selective property sourcing and strong amenity packages will be key differentiators as competition intensifies."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Malakoff, TX

What is the average Airbnb occupancy rate in Malakoff?

The average Airbnb occupancy rate in Malakoff is currently 19%, which falls below the Texas state average of 33%. Occupancy varies considerably by property size, with 3-bedroom listings averaging 18% and 4-bedroom properties averaging just 6%. The lower occupancy reflects the market's seasonal, vacation-driven demand pattern, where summer months see significantly more bookings than winter.

How much do Airbnb hosts make in Malakoff?

Airbnb hosts in Malakoff earn an average of $3,033 per month, translating to approximately $36,407 in annual revenue based on trailing 12-month performance. Revenue varies widely by property size: 3-bedroom listings average about $22,603 annually, while 4-bedroom properties bring in roughly $45,713 per year. Peak months like July can generate over $5,300, while slower months like February may yield around $1,192.

Is Malakoff a good market for Airbnb investment?

Malakoff presents a competitive opportunity with a Rabbu ROI Score of 53 out of 100. The market offers premium daily rates well above the state average, but below-average occupancy and high average home values (around $846K) mean investors need to be selective. Properties with strong lakefront appeal and well-curated amenities are best positioned to outperform. The 111% year-over-year growth in listings signals increasing competition, so thorough due diligence on pricing strategy and seasonal revenue expectations is essential.

What is the average daily rate (ADR) for Airbnb in Malakoff?

The average daily rate for Airbnb listings in Malakoff is $441, which is significantly higher than the $276 Texas state average. This premium is largely driven by the lake and waterfront appeal of properties in the area. ADR varies by size: 3-bedroom properties average $278 per night, while 4-bedroom listings command $565 per night.

Are short-term rentals legal in Malakoff?

Short-term rentals generally operate in Malakoff, TX, as evidenced by 23 active Airbnb listings in the market. However, local permits, registrations, or zoning requirements may apply, and regulations can change. Investors should check with Henderson County and the City of Malakoff for the most current STR rules, including any applicable occupancy taxes, before purchasing or listing a property.

When is peak season for Airbnb in Malakoff?

Peak season in Malakoff runs from June through August, with July being the strongest month at an average revenue of $5,324. The summer months benefit from lake recreation and vacation travel. The shoulder months of March and May also perform well, each generating around $3,500. Winter months—particularly January and February—are the slowest, with average revenues dropping to $1,331 and $1,192, respectively.

How many Airbnbs are there in Malakoff?

As of April 2026, there are 23 active Airbnb listings in Malakoff. The market has seen significant growth, with a 111% year-over-year increase in active listings. The current supply is concentrated among 3-bedroom (7 listings) and 4-bedroom (6 listings) properties, with additional listings in other configurations making up the remainder.

How is Airbnb revenue calculated in Malakoff?

The annual and monthly revenue figures for Malakoff are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Malakoff and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.