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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Manistee offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Manistee, MI presents an attractive opportunity for short-term rental investors looking to capitalize on a classic Northern Michigan lakefront destination. With an ROI score of 66 out of 100, the market benefits from an above-average revenue-to-price ratio — average home values sit around $411,217 while annual revenue averages $33,311. The sharp summer seasonality, driven by Lake Michigan tourism and outdoor recreation, creates significant peak-season earning potential, though investors should plan for quieter winter months.
According to Rabbu market data, the Manistee short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 80 |
| Average Daily Rate (ADR) | vs. $350 state avg. | $222 |
| Average Occupancy Rate | vs. 42% state avg. | 31% |
| RevPAN | ADR * Occupancy Rate | $68 |
| Average Monthly Revenue | Historical 12-month average | $2,776 |
| Average Annual Revenue | Historical 12-month average | $33,311 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Manistee's favorable revenue-to-price ratio and strong summer tourism demand make it an appealing market for investors seeking seasonal cash flow with relatively affordable entry points compared to the broader Michigan STR landscape.
Key investment factors
"Manistee presents a moderately strong opportunity characterized by pronounced summer seasonality — July revenue of $6,912 per listing dwarfs the March low of $1,079, creating a roughly 6:1 peak-to-trough ratio. The market's above-average revenue-to-price ratio is its standout feature, partially offset by a supply/demand balance that leans below average as listing counts have grown 64% year over year. Investors who price strategically during shoulder months and invest in appealing amenities like lake access and outdoor spaces stand to capture the best returns in this compact but competitive Northern Michigan market."
— Rabbu Market Analysis Team
Manistee exhibits dramatic seasonality, with July ($6,912) and August ($6,695) generating roughly five to six times the revenue of the slowest months like March ($1,079) and April ($1,198). Investors should plan for approximately 40% of annual revenue to be concentrated in just two summer months, making cash reserves or alternative income important for covering off-season expenses.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,328 |
| February |
|
$1,446 |
| March |
|
$1,079 |
| April |
|
$1,198 |
| May |
|
$2,160 |
| June |
|
$3,226 |
| July |
|
$6,912 |
| August |
|
$6,695 |
| September |
|
$3,086 |
| October |
|
$2,675 |
| November |
|
$1,780 |
| December |
|
$1,722 |
Two- and three-bedroom properties dominate Manistee's supply with 24 and 26 listings respectively, while one-bedroom and four-bedroom units are each represented by just 13 listings. The thinner supply at the four-bedroom tier, combined with its superior revenue performance, may signal a competitive advantage for investors willing to acquire larger homes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
13 |
| 2 bedrooms |
|
24 |
| 3 bedrooms |
|
26 |
| 4 bedrooms |
|
13 |
ADR in Manistee scales sharply with size — four-bedroom properties command $353 per night, nearly 2.4 times the $147 rate for one-bedroom units. The jump from three bedrooms ($211) to four bedrooms ($353) represents the steepest premium, suggesting strong willingness among guests to pay significantly more for larger group-friendly accommodations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$147 |
| 2 bedrooms |
|
$198 |
| 3 bedrooms |
|
$211 |
| 4 bedrooms |
|
$353 |
Two-bedroom and four-bedroom properties tie for the highest RevPAN at $74, while one-bedroom listings trail at $54. Notably, three-bedroom units deliver only $62 in RevPAN despite a higher ADR than two-bedrooms, reflecting their lower occupancy rate and suggesting that mid-size properties face stiffer competition in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$54 |
| 2 bedrooms |
|
$74 |
| 3 bedrooms |
|
$62 |
| 4 bedrooms |
|
$74 |
Smaller properties fill more consistently in Manistee, with one- and two-bedroom units achieving 37–38% occupancy compared to 30% for three-bedrooms and just 21% for four-bedrooms. While larger homes generate more revenue per booking, their lower occupancy means cash flow is more concentrated and seasonal, which investors should factor into their financial planning.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
37% |
| 2 bedrooms |
|
38% |
| 3 bedrooms |
|
30% |
| 4 bedrooms |
|
21% |
Four-bedroom properties lead monthly revenue at $4,003, outpacing all other sizes by a wide margin — one-bedrooms earn $2,732, two-bedrooms bring in $2,678, and three-bedrooms trail at $2,017. The gap between three- and four-bedroom units is particularly striking, suggesting that the premium ADR of larger homes more than compensates for their lower occupancy.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$2,732 |
| 2 bedrooms |
|
$2,678 |
| 3 bedrooms |
|
$2,017 |
| 4 bedrooms |
|
$4,003 |
At $48,040 per year, four-bedroom homes generate nearly double the annual revenue of three-bedroom properties ($24,208), making them the clear top performer for investors focused on maximizing gross income. One- and two-bedroom listings cluster around $32,000–$33,000 annually, offering solid but more modest returns that may pair better with lower acquisition costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$32,789 |
| 2 bedrooms |
|
$32,137 |
| 3 bedrooms |
|
$24,208 |
| 4 bedrooms |
|
$48,040 |
Kitchens (99%), parking (90%), and self check-in (84%) are virtually table stakes in Manistee, while outdoor-oriented amenities like patios (73%), outdoor furniture (70%), and BBQ grills (58%) reflect the market's vacation and recreation character. Lake access and waterfront positioning appear in about 34% of listings, suggesting these features can be a meaningful differentiator for properties that offer them.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
99% |
| Parking |
|
90% |
| Self Check-in |
|
84% |
| Washer |
|
83% |
| Dryer |
|
81% |
| Patio or Balcony |
|
73% |
| Outdoor Furniture |
|
70% |
| BBQ Grill |
|
58% |
| Backyard |
|
54% |
| Workspace |
|
48% |
| Lake Access |
|
34% |
| Waterfront |
|
34% |
| Pets |
|
31% |
| Pool |
|
26% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Manistee Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Manistee's ROI score of 66 out of 100 places it in the "Attractive Opportunity" band, driven primarily by its above-average revenue-to-price ratio — the single most heavily weighted factor. Occupancy stability and market growth trend both register as average, while the supply/demand balance scores below average, reflecting the 64% year-over-year jump in active listings that could temper returns if growth continues unchecked. Investors should pair this score with local regulatory research and property-level analysis to ensure the specific deal they're evaluating aligns with the broader market's appeal.
Understanding local STR regulations is essential before investing in Manistee. Here's the current regulatory landscape:
Short-term rental operators in Manistee, MI may be required to obtain a local permit or register their property with the city or Manistee County before listing. Investors should verify current requirements directly with the City of Manistee and the State of Michigan, as rules can change and enforcement varies by jurisdiction.
Common restrictions in markets like Manistee can include occupancy limits based on bedrooms, minimum stay requirements during certain seasons, noise and parking regulations, and potential caps on the number of STR permits issued. HOA or deed restrictions may also apply to specific properties, so due diligence before purchasing is essential.
Michigan requires short-term rental operators to collect and remit state sales tax and any applicable local accommodations or tourism taxes. Platforms like Airbnb often handle a portion of tax collection automatically, but hosts should confirm their full obligations with the Michigan Department of Treasury and local taxing authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Manistee can provide current regulatory guidance.
Financing an Airbnb investment in Manistee requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Manistee's STR market is likely to see continued summer-driven demand with July and August remaining the dominant revenue months. ADR could edge up modestly in the range of 2–5% during peak season as traveler interest in Northern Michigan getaways persists. Occupancy may face some pressure given the 64% year-over-year growth in active listings, so new hosts should focus on differentiation through amenities and competitive pricing. Overall, investors can expect stable seasonal performance, though the off-season will continue to require strategic pricing to maintain bookings."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.
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