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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Maple Falls offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Maple Falls, WA is a small, nature-oriented market nestled in the foothills of the North Cascades, where just 31 active Airbnb listings serve visitors drawn to outdoor recreation, lake access, and mountain getaways. With an average annual revenue of $28,648 and home values around $496,108, the market offers a favorable revenue-to-price ratio compared to many Washington State destinations. Occupancy sits at 32% — slightly below the state average of 36% — but a strong supply/demand balance and pronounced summer peak give well-positioned properties meaningful upside during high season.
According to Rabbu market data, the Maple Falls short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 31 |
| Average Daily Rate (ADR) | vs. $393 state avg. | $243 |
| Average Occupancy Rate | vs. 36% state avg. | 32% |
| RevPAN | ADR * Occupancy Rate | $78 |
| Average Monthly Revenue | Historical 12-month average | $2,387 |
| Average Annual Revenue | Historical 12-month average | $28,648 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Maple Falls for its favorable property prices relative to STR revenue, tight supply, and strong summer demand driven by mountain and lake recreation.
Key investment factors
"Maple Falls presents an attractive but seasonal opportunity for STR investors willing to manage cash flow through quieter months. Revenue peaks sharply in July ($3,688) and August ($3,901), while November marks the low point at $1,758 — a spread that underscores the importance of dynamic pricing and cost control. The ROI score of 59 out of 100 reflects average revenue-to-price performance and growth trends, tempered by below-average occupancy stability. Investors who optimize for summer demand and layer in winter-friendly amenities like hot tubs could outperform market averages."
— Rabbu Market Analysis Team
Maple Falls shows pronounced seasonality, with August ($3,901) and July ($3,688) generating roughly double the revenue of the slowest months like November ($1,758) and October ($1,802). Investors should expect strong summer cash flow but plan reserves for the October–April stretch when monthly revenue stays under $2,500.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,947 |
| February |
|
$2,090 |
| March |
|
$2,452 |
| April |
|
$1,814 |
| May |
|
$2,005 |
| June |
|
$2,450 |
| July |
|
$3,688 |
| August |
|
$3,901 |
| September |
|
$2,461 |
| October |
|
$1,802 |
| November |
|
$1,758 |
| December |
|
$2,276 |
Supply is concentrated in 2-bedroom and 3-bedroom properties at 10 listings each, while 1-bedroom units account for just 6 of the 31 total listings. The relatively small pool across all sizes means competition remains limited, though there's no obvious underserved segment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
6 |
| 2 bedrooms |
|
10 |
| 3 bedrooms |
|
10 |
ADR climbs meaningfully with size — from $168 for 1-bedrooms to $209 for 2-bedrooms and $290 for 3-bedrooms. The jump from 2 to 3 bedrooms represents a 39% premium, suggesting larger properties command outsized nightly rates likely driven by group and family travelers.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$168 |
| 2 bedrooms |
|
$209 |
| 3 bedrooms |
|
$290 |
Three-bedroom listings deliver the highest RevPAN at $84, followed by 2-bedrooms at $76, while 1-bedrooms trail at $46. The gap between 2- and 3-bedroom RevPAN is relatively narrow, meaning 2-bedroom units may offer a more efficient return on a potentially lower acquisition cost.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$46 |
| 2 bedrooms |
|
$76 |
| 3 bedrooms |
|
$84 |
Two-bedroom properties lead occupancy at 37%, meaningfully ahead of 1-bedrooms (28%) and 3-bedrooms (29%). This suggests 2-bedroom units attract the broadest range of guests and offer the most consistent booking flow, which is an important consideration for cash-flow stability in a seasonal market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
28% |
| 2 bedrooms |
|
37% |
| 3 bedrooms |
|
29% |
Three-bedroom listings top the monthly revenue charts at $2,760, with 2-bedrooms close behind at $2,472 and 1-bedrooms earning $1,610. The $288 monthly gap between 2- and 3-bedroom properties is worth weighing against the likely difference in purchase price and operating costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,610 |
| 2 bedrooms |
|
$2,472 |
| 3 bedrooms |
|
$2,760 |
Annual revenue ranges from $19,322 for 1-bedroom properties to $33,129 for 3-bedrooms, with 2-bedrooms landing at $29,675. Three-bedroom units offer the strongest gross revenue potential, though investors should weigh these figures against higher acquisition and maintenance costs to determine net returns.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$19,322 |
| 2 bedrooms |
|
$29,675 |
| 3 bedrooms |
|
$33,129 |
Parking is universal at 100% of listings, reflecting Maple Falls' rural, car-dependent location, while kitchens (94%), washers (77%), and dryers (74%) round out the essentials. Notably, 55% of listings are pet-friendly and 42% feature hot tubs — amenities that cater to the outdoor-recreation guest profile and can serve as meaningful differentiators for new listings.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
94% |
| Washer |
|
77% |
| Dryer |
|
74% |
| Patio or Balcony |
|
71% |
| BBQ Grill |
|
65% |
| Self Check-in |
|
58% |
| Pets |
|
55% |
| Outdoor Furniture |
|
55% |
| Backyard |
|
52% |
| Hot Tub |
|
42% |
| Workspace |
|
39% |
| Lake Access |
|
29% |
| Waterfront |
|
13% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Maple Falls Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Maple Falls earns a 59 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' band. The score is supported by an average revenue-to-price ratio and above-average supply/demand balance, but tempered by below-average occupancy stability tied to the market's strong seasonality. Pairing this data with thorough local regulatory research and a conservative cash-flow model will help investors determine whether Maple Falls fits their portfolio goals.
Understanding local STR regulations is essential before investing in Maple Falls. Here's the current regulatory landscape:
Short-term rental operators in Maple Falls and Whatcom County, Washington may be required to obtain permits or register their property with the county. Investors should verify current STR permit requirements directly with Whatcom County planning and permitting offices before listing.
Common restrictions in Washington communities can include occupancy limits, minimum night stays, noise and parking rules, and HOA-level prohibitions on short-term rentals. Some jurisdictions also cap the number of active STR permits, so confirming availability early in the acquisition process is advisable.
Short-term rental hosts in Washington State are generally subject to state sales tax, local lodging taxes, and potentially a tourism promotion area surcharge. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax professional.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Maple Falls can provide current regulatory guidance.
Financing an Airbnb investment in Maple Falls requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Maple Falls is likely to see continued seasonal demand spikes in July and August, with monthly revenues potentially reaching $3,700–$4,000 during peak summer months. ADR growth of 2–4% is plausible given the limited supply of only 31 listings and above-average supply/demand dynamics, though occupancy may remain in the 30–35% range year-round due to the market's seasonal character. Investors should plan for slower shoulder and winter months, budgeting conservatively for November through April when revenues dip below $2,100."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market conditions as of April 2026; actual results may shift as supply, demand, and regulations evolve. Local STR regulations vary and can change — investors should verify permitting, zoning, and tax requirements with local authorities before purchasing.
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