Marble Falls, TX Airbnb Market Data, Statistics, and Occupancy Rates

Marble Falls Short-Term Rental Market Overview

Marble Falls sits in the heart of Texas Hill Country, drawing visitors year-round with its lakeside appeal and proximity to Austin. With 169 active Airbnb listings and an average daily rate of $333—well above the $276 state average—the market commands a premium, though occupancy at 22% trails the statewide 33% average. Annual revenue averages $34,843 per listing, and with home values around $848,827, investors will need to be strategic about property selection and pricing to make the numbers work in what is a competitive but demand-rich environment.

Key Market Statistics

According to Rabbu market data, the Marble Falls short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Marble Falls

Marble Falls appeals to investors seeking a premium lakeside market with strong summer demand, though higher home prices and growing competition call for careful deal selection.

Expert Market Assessment

"Marble Falls presents a competitive opportunity where strong demand meets rising supply. Revenue is heavily seasonal—July peaks at $5,459 per listing while January bottoms out near $916—so investors should budget for lean winter months and plan pricing strategies accordingly. The market rewards larger properties handsomely, with 6+ bedroom homes earning more than four times the market average, but entry costs and lower overall occupancy (22%) mean investors need to be selective. Properties with standout amenities like lake access, hot tubs, and generous outdoor spaces are best positioned to capture bookings in an increasingly crowded field."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Marble Falls

Average revenue by month in Marble Falls

Marble Falls exhibits strong seasonality, with July ($5,459) and August ($5,026) generating roughly five to six times the revenue of January ($916), the softest month. The summer-heavy revenue curve means investors should plan cash reserves for the November–February stretch, when monthly earnings drop below $2,100.

Active Airbnb listings by property size in Marble Falls

Supply is concentrated in 1-bedroom and 3-bedroom units, each with 49 listings, while 2-bedroom properties account for just 29—a potential gap worth exploring. Larger homes (4+ bedrooms) represent a smaller share of the market at 38 combined listings, suggesting less competition at the upper end.

Average daily rate (ADR) by property size in Marble Falls

ADR climbs steeply with property size, from $179 for 2-bedroom units to $621 for 5-bedrooms and a striking $1,706 for 6+ bedroom homes. The 2-bedroom category actually commands a lower rate than 1-bedrooms ($250), indicating that premium positioning and unique features—not just extra space—drive pricing power.

Average RevPAN by property size in Marble Falls

Revenue per available night rises dramatically at the top end, with 6+ bedroom properties delivering $368 in RevPAN compared to $52–$55 for 1- to 3-bedroom listings. The 4-bedroom tier ($72) and 5-bedroom tier ($99) represent meaningful steps up, suggesting that scaling into larger properties yields disproportionate per-night returns.

Average occupancy rates by property size in Marble Falls

Occupancy ranges from a low of 16% for 5-bedroom homes to a high of 29% for 2-bedroom units, with most other sizes hovering around 20–22%. The relatively narrow spread suggests that while smaller properties fill more nights, no category achieves particularly strong occupancy, underscoring the market's seasonal demand pattern.

Average monthly revenue by property size in Marble Falls

Monthly revenue scales significantly with size: 6+ bedroom homes average $11,344 per month, while 2-bedroom units bring in just $1,937. Even mid-range 4-bedroom properties earn $4,091 monthly, making them a practical target for investors who want above-average returns without the complexity of managing very large homes.

Average annual revenue by property size in Marble Falls

At the top of the scale, 6+ bedroom properties generate an impressive $136,132 annually, nearly four times the market average, while 5-bedroom homes bring in $73,647. For investors with more moderate budgets, 3-bedroom properties at $35,057 per year align closely with the overall market average and offer a lower-risk entry point.

Most common amenities for Airbnb listings in Marble Falls

Parking (95%), kitchens (88%), and BBQ grills (83%) are near-universal, reflecting a guest base that expects a full vacation home experience. Lake access (44%) and waterfront positioning (30%) serve as meaningful differentiators in this market—properties offering these features are likely to command premium rates and stronger bookings.

Understanding Marble Falls's ROI Score: 35/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Marble Falls earns a Rabbu ROI Score of 35 out of 100, placing it in the Competitive Opportunity band. Both revenue-to-price ratio and occupancy stability score below average, reflecting the market's high home values relative to rental income and its pronounced seasonality. Market growth trend and supply/demand balance rate as average, so while demand exists, the rapid influx of new listings means investors should pair this data with thorough local regulatory research and focus on properties that can differentiate through size, location, or standout amenities.

Short-Term Rental Regulations in Marble Falls

Understanding local STR regulations is essential before investing in Marble Falls. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Marble Falls, Texas may be required to obtain permits or register their property with local authorities. Investors should verify current STR permit and licensing requirements directly with the City of Marble Falls and Burnet County before purchasing.

Key Restrictions

Common restrictions in Texas STR markets can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants in lakefront communities may impose additional limitations, so reviewing deed restrictions and any local zoning overlays is essential before committing to an investment.

Tax Obligations

Texas imposes a state hotel occupancy tax on short-term rentals, and local jurisdictions may levy additional hotel or tourism taxes. Many booking platforms collect and remit these taxes automatically, but hosts should confirm compliance with both state and local requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Marble Falls can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Marble Falls is likely to see continued summer-driven demand, with July and August remaining the clear revenue leaders. Listing growth has been significant at 109% year-over-year, which could put additional pressure on occupancy unless demand keeps pace. Investors should expect ADR to hold relatively steady or see modest increases in the 1–3% range given the market's premium positioning, while occupancy may remain in the 20–25% band unless supply growth moderates. Targeting larger properties—particularly 5+ bedroom homes—could help offset the competitive landscape, as those configurations generate the strongest per-night returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Marble Falls, TX

What is the average Airbnb occupancy rate in Marble Falls?

The average Airbnb occupancy rate in Marble Falls is currently 22%, which falls below the Texas state average of 33%. Occupancy varies by property size, with 2-bedroom units performing best at 29%, while 5-bedroom properties sit at 16%. The market's strong seasonality—with peak demand concentrated in summer months—contributes to the lower annualized occupancy figure.

How much do Airbnb hosts make in Marble Falls?

On average, Airbnb hosts in Marble Falls earn approximately $2,903 per month or $34,843 per year based on trailing 12-month data. Revenue varies significantly by property size: 1-bedroom listings average around $32,610 annually, while 6+ bedroom properties can generate as much as $136,132 per year. Larger, well-appointed homes with premium amenities tend to command the highest returns.

Is Marble Falls a good market for Airbnb investment?

Marble Falls carries a Rabbu ROI Score of 35 out of 100, classified as a Competitive Opportunity. The market has strong demand and premium daily rates ($333 ADR), but higher home values averaging $848,827 and rapid supply growth (109% year-over-year) create a more challenging environment for returns. Investors who target larger properties and differentiate with amenities like lake access and outdoor living spaces are best positioned to succeed.

What is the average daily rate (ADR) for Airbnb in Marble Falls?

The average daily rate in Marble Falls is $333, which is notably higher than the Texas state average of $276. ADR scales sharply with property size—from $179 for 2-bedroom units up to $1,706 for 6+ bedroom homes. This premium pricing reflects the market's vacation destination appeal in the Texas Hill Country.

Are short-term rentals legal in Marble Falls?

Short-term rentals do operate in Marble Falls, Texas, with 169 active Airbnb listings currently in the market. However, STR regulations can vary and may require permits or registration with local authorities. Prospective investors should verify current rules with the City of Marble Falls and review any HOA restrictions, particularly for lakefront properties.

When is peak season for Airbnb in Marble Falls?

Peak season in Marble Falls runs from June through August, with July being the strongest month at $5,459 in average revenue per listing. March also sees a notable bump to $3,843, likely driven by spring break travel. The slowest months are January ($916) and February ($1,149), making this a market with pronounced seasonality that investors should factor into their financial planning.

How many Airbnbs are there in Marble Falls?

There are currently 169 active Airbnb listings in Marble Falls as of April 2026. The market has experienced significant growth, with listings increasing 109% year-over-year. The supply is split fairly evenly between 1-bedroom (49 listings) and 3-bedroom (49 listings) properties, with 2-bedroom units (29) and 4+ bedroom homes making up the rest.

How is Airbnb revenue calculated in Marble Falls?

The annual and monthly revenue figures for Marble Falls are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Marble Falls market
• Average daily rates, occupancy rates, and RevPAN metrics derived from live listing data
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for supply, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; investors should verify current rules with city and county authorities before purchasing. Individual property results will vary based on location, amenities, pricing strategy, and management quality.