Marble, NC Airbnb Market Data, Statistics, and Occupancy Rates

Marble Short-Term Rental Market Overview

Marble, NC is a small but compelling short-term rental market nestled in the western North Carolina mountains, where just 22 active Airbnb listings generate an average annual revenue of $25,427 per property. With an average daily rate of $161 and occupancy tracking close to the state average at 33%, the market offers a favorable revenue-to-property-value ratio given average home values of $377,796. Above-average occupancy stability and strong supply/demand balance make this a market worth watching for investors seeking mountain-region exposure without heavy competition.

Key Market Statistics

According to Rabbu market data, the Marble short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Marble

Marble appeals to investors because of its low competition, strong seasonal demand drivers, and favorable property acquisition costs relative to revenue potential.

Expert Market Assessment

"With an ROI score of 73 out of 100, Marble qualifies as an attractive opportunity for STR investors who value low competition and scenic mountain appeal. Revenue peaks sharply in July ($3,629) and October ($3,390), reflecting strong summer getaway and fall foliage demand, while February ($882) represents the softest point — a spread that underscores meaningful seasonality. The above-average marks in occupancy stability, market growth, and supply/demand balance offset the average revenue-to-price ratio, creating a profile that rewards patient operators who price strategically through quieter months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Marble

Average revenue by month in Marble

Marble shows pronounced seasonality, with July ($3,629) and October ($3,390) delivering peak revenue and February ($882) marking the low point — a spread of over 4x between best and worst months. Investors should plan for strong summer and fall earnings to carry the portfolio through softer winter periods.

Active Airbnb listings by property size in Marble

Supply in Marble is concentrated in two-bedroom properties (9 listings) and one-bedroom units (5 listings), reflecting the market's small-cabin and cottage character. The limited inventory across both sizes suggests potential opportunity for new entrants, especially in larger property configurations that aren't yet represented.

Average daily rate (ADR) by property size in Marble

Two-bedroom listings command a significant ADR premium at $160 per night compared to $91 for one-bedroom units, nearly doubling the nightly rate for just one additional bedroom. This pricing gap suggests that upgrading to a two-bedroom configuration offers strong returns on the incremental investment.

Average RevPAN by property size in Marble

RevPAN diverges dramatically by size: two-bedroom properties generate $71 per available night versus just $15 for one-bedroom units. The nearly 5x difference reflects both higher nightly rates and substantially better occupancy for two-bedroom listings, making them the clear revenue efficiency leader in this market.

Average occupancy rates by property size in Marble

Two-bedroom properties achieve 45% occupancy — well above the market average — while one-bedroom units lag at just 17%. This gap signals that guests in Marble strongly prefer slightly larger accommodations, making one-bedroom investments significantly riskier from a cash-flow stability standpoint.

Average monthly revenue by property size in Marble

Monthly revenue tells a clear story: two-bedroom listings average $2,093 per month compared to $816 for one-bedroom properties, a difference of nearly $1,300 monthly. For investors evaluating which size to target, two-bedroom configurations deliver revenue that more closely supports mortgage and operating costs.

Average annual revenue by property size in Marble

Two-bedroom properties generate approximately $25,121 in annual revenue — more than 2.5x the $9,798 earned by one-bedroom units. Given the relatively modest gap in acquisition and furnishing costs between these sizes, two-bedroom listings clearly offer the stronger return potential in Marble's market.

Most common amenities for Airbnb listings in Marble

Kitchens (100%), parking (91%), and patios or balconies (91%) are near-universal in Marble's listings, reflecting guest expectations for self-sufficient mountain retreats. BBQ grills (82%), laundry facilities (73–77%), and self check-in (73%) are also standard, while hot tubs (32%) and waterfront access (23%) serve as differentiators that could help a property stand out.

Understanding Marble's ROI Score: 73/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Marble's ROI score of 73 out of 100 places it in the Attractive Opportunity band, driven primarily by above-average occupancy stability, market growth trend, and supply/demand balance, while the revenue-to-price ratio scores as average. This combination suggests a market where demand is outpacing supply growth and where returns are reasonably aligned with property costs, though not at the premium levels seen in higher-ADR destinations. Investors should pair these metrics with local regulatory research and seasonal cash-flow planning to validate the opportunity for their specific property type.

Short-Term Rental Regulations in Marble

Understanding local STR regulations is essential before investing in Marble. Here's the current regulatory landscape:

Permit Requirements

Operators considering short-term rentals in Marble, North Carolina should verify whether Cherokee County or the state of North Carolina requires STR permits or registration. Regulations can vary at the county and municipal level, so checking directly with local planning and zoning offices is strongly recommended before listing a property.

Key Restrictions

Common restrictions that may apply to STRs in this area include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Investors should also check for any HOA rules or permit caps that could affect rental operations, particularly in mountain communities with conservation-minded governance.

Tax Obligations

Short-term rental hosts in North Carolina are typically subject to state and local occupancy taxes, as well as applicable sales taxes. Major platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full obligations with the North Carolina Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Marble can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Marble's STR market is expected to benefit from continued growth in mountain tourism demand, with listing counts growing significantly year over year. Seasonal patterns suggest ADR could see modest gains of 2–4% during peak months like July and October, while occupancy is estimated to hold steady in the 30–35% range on a market-wide basis. The above-average market growth trend and favorable supply/demand dynamics point to expanding opportunity, though investors should temper expectations with the reality that winter months can be notably soft."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Marble, NC

What is the average Airbnb occupancy rate in Marble?

The average occupancy rate for Airbnb listings in Marble is currently 33%, which tracks closely with the North Carolina state average of 34%. Two-bedroom properties significantly outperform at 45% occupancy, while one-bedroom units average 17%, suggesting property size has a major impact on booking frequency in this market.

How much do Airbnb hosts make in Marble?

Airbnb hosts in Marble earn an average of $2,118 per month and approximately $25,427 annually, based on the trailing 12 months of booking data. Two-bedroom properties are the strongest earners, pulling in about $2,093 monthly and $25,121 annually, while one-bedroom units average $816 per month. Revenue varies considerably by season, with July and October being the highest-earning months.

Is Marble a good market for Airbnb investment?

Marble earns an ROI score of 73 out of 100 from Rabbu, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability, favorable supply/demand balance, and a growing market trend. With only 22 active listings and average home values around $377,796, there's room for well-managed properties to capture demand without heavy competition, particularly during the busy summer and fall seasons.

What is the average daily rate (ADR) for Airbnb in Marble?

The average daily rate in Marble is $161, which is below the North Carolina state average of $262. ADR varies by property size — one-bedroom listings average $91 per night while two-bedroom properties command $160 per night. The lower ADR reflects the rural mountain setting, but when paired with competitive property acquisition costs, the revenue-to-price ratio remains workable for investors.

Are short-term rentals legal in Marble?

Short-term rentals are generally permitted in the Marble, North Carolina area, but operators should verify specific permit or registration requirements with Cherokee County and the state of North Carolina. Local zoning rules, HOA restrictions, and occupancy regulations may apply. We recommend consulting local authorities and legal counsel before purchasing or listing a property for short-term rental use.

When is peak season for Airbnb in Marble?

Peak season in Marble runs primarily through summer and fall, with July ($3,629 average monthly revenue) and October ($3,390) being the strongest months. This aligns with mountain tourism patterns — summer vacations and fall foliage drive the heaviest demand. The slowest period falls in winter, with February averaging just $882 in revenue, so investors should plan their cash-flow projections around this pronounced seasonality.

How many Airbnbs are there in Marble?

As of April 2026, there are 22 active Airbnb listings in Marble. The supply is concentrated in smaller properties, with 9 two-bedroom listings and 5 one-bedroom listings making up the trackable inventory. Year-over-year listing growth has been significant, indicating rising interest from both hosts and travelers in this mountain market.

How is Airbnb revenue calculated in Marble?

The annual and monthly revenue figures for Marble are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Marble, NC market
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Average home values sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the most recent update. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.