Marblehead, MA Airbnb Market Data, Statistics, and Occupancy Rates

Marblehead Short-Term Rental Market Overview

Marblehead, MA is a coastal New England market with pronounced summer seasonality that can generate impressive peak-month revenues for well-positioned short-term rentals. With just 65 active Airbnb listings and an average annual revenue of $62,927, the market is compact but demonstrates meaningful earning potential—particularly for larger properties. The ROI score of 55 out of 100 reflects strong occupancy stability and positive growth trends, though high home values temper the revenue-to-price ratio. Listing growth of 89% year-over-year signals rising investor interest, making timing and property selection especially important.

Key Market Statistics

According to Rabbu market data, the Marblehead short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Marblehead

Marblehead appeals to STR investors seeking a seasonal coastal market with stable booking patterns and room for revenue growth on larger properties, despite elevated entry costs.

Expert Market Assessment

"Marblehead presents a moderately attractive investment opportunity anchored by strong summer demand and a tight supply of only 65 active listings. Seasonality is the defining characteristic here: August revenues average $10,316—nearly six times the February low of $1,702—so investors need to plan cash flow around a four-to-five-month peak window. The ROI score of 55 places this market in the "Attractive Opportunity" band, buoyed by above-average occupancy stability and growth trends, though the revenue-to-price ratio is below average given average home values of roughly $1.6 million. Investors who secure a well-located 2- or 3-bedroom property and manage off-season costs carefully stand the best chance of turning Marblehead's seasonal strength into a viable return."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Marblehead

Average revenue by month in Marblehead

Marblehead's revenue cycle is sharply seasonal, peaking in August at $10,316 and bottoming out in February at $1,702—a nearly 6x spread. The May-through-October window accounts for the lion's share of annual income, making summer optimization critical for investors targeting this market.

Active Airbnb listings by property size in Marblehead

One- and two-bedroom listings dominate supply almost equally at 23 and 22 respectively, while 3-bedroom properties account for just 11 listings. The relative scarcity of larger homes could represent an opportunity, given that 3-bedroom units generate the highest revenue in this market.

Average daily rate (ADR) by property size in Marblehead

ADR climbs from $190 for 1-bedroom units to $302 for 2-bedrooms and $372 for 3-bedrooms, showing a meaningful premium for additional space. The jump from 1 to 2 bedrooms—a 59% increase in nightly rate—offers the most dramatic pricing uplift relative to the incremental bedroom.

Average RevPAN by property size in Marblehead

Revenue per available night tells a clear story: 3-bedroom properties lead at $106, closely followed by 2-bedrooms at $100, while 1-bedroom units lag significantly at just $42. The modest gap between 2- and 3-bedroom RevPAN suggests that 2-bedroom properties may offer a competitive yield at a lower acquisition cost.

Average occupancy rates by property size in Marblehead

Two-bedroom listings achieve the highest occupancy at 33%, followed by 3-bedrooms at 28% and 1-bedrooms at 22%. The lower occupancy for 1-bedroom units, combined with their lower ADR, points to softer demand for the smallest properties in this coastal vacation market.

Average monthly revenue by property size in Marblehead

Three-bedroom properties lead monthly revenue at $7,441, nearly 2.4 times the $3,080 earned by 1-bedroom units. Two-bedroom listings sit comfortably in the middle at $5,734, making them a solid option for investors seeking strong returns without the higher acquisition costs of larger homes.

Average annual revenue by property size in Marblehead

Annual revenue scales decisively with size: 1-bedroom listings earn approximately $36,960, 2-bedrooms bring in $68,813, and 3-bedroom properties top the market at $89,292. For investors evaluating return potential against Marblehead's $1.6 million average home value, the 3-bedroom configuration offers the strongest absolute revenue to help offset elevated purchase prices.

Most common amenities for Airbnb listings in Marblehead

Parking dominates at 97% prevalence—practically a requirement in this market—followed by kitchens (85%) and self check-in (69%). Outdoor amenities like patios (62%), outdoor furniture (63%), and backyards (55%) are common, reflecting guest expectations for a coastal New England vacation experience, while beach access (25%) and waterfront (8%) remain differentiators that could command premium rates.

Understanding Marblehead's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Marblehead's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, signaling that the market offers genuine short-term rental potential but requires careful evaluation. Above-average occupancy stability and market growth trends are encouraging signs, while the below-average revenue-to-price ratio—driven by home values averaging $1.6 million—and a tightening supply/demand balance temper the upside. Investors should pair this data with thorough local regulatory research and realistic cash-flow projections that account for the market's pronounced seasonality.

Short-Term Rental Regulations in Marblehead

Understanding local STR regulations is essential before investing in Marblehead. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Marblehead, Massachusetts may be required to register with the town and obtain the appropriate permits before listing a property. Investors should verify current permit and licensing requirements directly with Marblehead's town offices and the Commonwealth of Massachusetts.

Key Restrictions

Common restrictions in Massachusetts coastal communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules may impose additional constraints, and some municipalities cap the number of STR permits issued—investors should confirm whether Marblehead enforces any such caps before purchasing.

Tax Obligations

Massachusetts requires short-term rental operators to collect and remit state room occupancy taxes, and municipalities may levy additional local excise taxes. Platforms like Airbnb often handle tax collection on behalf of hosts, but operators should confirm their obligations with a tax professional familiar with Massachusetts STR rules.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Marblehead can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Marblehead's short-term rental market is likely to benefit from continued demand during the summer season, with peak revenues potentially holding steady or edging up by 2–4% given the above-average market growth trend. Occupancy stability—already a bright spot—suggests reliable booking patterns, though winter months will remain soft with revenues dipping below $2,000. Investors should anticipate occupancy rates fluctuating in the 25–35% range annually, with summer months pulling well above that average. The rapid supply growth (89% year-over-year) bears watching, as a surge in new listings could compress both ADR and occupancy if demand doesn't keep pace."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Marblehead, MA

What is the average Airbnb occupancy rate in Marblehead?

The average occupancy rate for Airbnb listings in Marblehead is currently 30%, which falls below the Massachusetts state average of 44%. Occupancy varies significantly by property size, with 2-bedroom listings achieving the highest rate at 33%, while 1-bedroom units average just 22%. The seasonal nature of this coastal market means occupancy concentrates heavily in the summer months, and annual averages reflect quieter winter periods.

How much do Airbnb hosts make in Marblehead?

Airbnb hosts in Marblehead earn an average of $5,243 per month and approximately $62,927 per year, based on trailing 12-month booking data. Revenue varies substantially by property size: 1-bedroom listings average $36,960 annually, 2-bedroom listings bring in about $68,813, and 3-bedroom properties lead at roughly $89,292 per year. Peak summer months like July and August can yield $9,887–$10,316 individually, while winter months drop below $2,000.

Is Marblehead a good market for Airbnb investment?

Marblehead earns an ROI score of 55 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and a positive growth trend, making it appealing for investors comfortable with seasonal revenue patterns. However, average home values near $1.6 million mean the revenue-to-price ratio is below average, so careful financial modeling is essential. Investors targeting 2- or 3-bedroom properties are best positioned to capture the strongest returns.

What is the average daily rate (ADR) for Airbnb in Marblehead?

The average daily rate for Airbnb listings in Marblehead is $332, which is well below the Massachusetts state average of $582. ADR scales meaningfully with property size: 1-bedroom listings average $190 per night, 2-bedrooms come in at $302, and 3-bedroom properties command $372. These rates reflect the market's mix of cozy cottages and larger vacation homes along the North Shore.

Are short-term rentals legal in Marblehead?

Short-term rentals are permitted in Massachusetts, though operators may need to register and obtain local permits. Marblehead, like many Massachusetts communities, may have specific regulations regarding STR operations, including occupancy limits, safety requirements, and tax obligations. Investors should verify current rules directly with the Town of Marblehead and consult the Massachusetts state guidelines before listing a property.

When is peak season for Airbnb in Marblehead?

Peak season in Marblehead runs from June through October, with the highest revenues in July ($9,887) and August ($10,316). October also performs well at $7,652, likely driven by fall foliage tourism. The off-season spans November through March, when monthly revenues drop to roughly $1,700–$3,000. This pronounced seasonality is typical of New England coastal markets.

How many Airbnbs are there in Marblehead?

There are currently 65 active Airbnb listings in Marblehead as of April 2026. The supply is dominated by smaller properties, with 23 one-bedroom listings and 22 two-bedroom listings making up the bulk, followed by 11 three-bedroom properties. The market has seen significant growth, with active listings increasing 89% year over year.

How is Airbnb revenue calculated in Marblehead?

The annual and monthly revenue figures for Marblehead are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Marblehead market
• Average daily rate, occupancy, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and property size distribution across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is current as of April 2026 and may not reflect recent regulatory changes or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.