Marietta, GA Airbnb Market Data, Statistics, and Occupancy Rates

Marietta Short-Term Rental Market Overview

Marietta, GA is a competitive short-term rental market with 283 active Airbnb listings generating an average annual revenue of $23,054. With an average daily rate of $160—well below the $299 Georgia state average—the market offers accessible pricing, though the 32% occupancy rate and a 110% year-over-year listing growth signal that supply is expanding quickly. Investors who source deals selectively and target higher-bedroom-count properties may find stronger returns in this metro-Atlanta suburb.

Key Market Statistics

According to Rabbu market data, the Marietta short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Marietta

Marietta's proximity to Atlanta and relatively affordable entry point compared to in-town neighborhoods make it an appealing option for investors willing to compete in a growing market.

Expert Market Assessment

"Marietta presents a moderate opportunity for STR investors who approach the market with discipline. The ROI score of 50 out of 100 reflects a below-average revenue-to-price ratio—average home values sit near $737,880 against $23,054 in annual revenue—meaning cash flow depends heavily on choosing the right property size and location. Seasonality is present but not extreme: July peaks at $2,701 in average monthly revenue while February dips to $1,431, creating a manageable off-season rather than a revenue cliff. Investors targeting 4- and 5-bedroom homes will find the strongest revenue potential, though they should factor in the market's fast-growing supply when underwriting deals."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Marietta

Average revenue by month in Marietta

Revenue in Marietta peaks in July at $2,701 and bottoms out in February at $1,431, producing a roughly 89% swing from low to high. The summer months (June–August) clearly drive the strongest returns, while winter and early spring represent the softest period—investors should budget for lower cash flow from January through April.

Active Airbnb listings by property size in Marietta

One-bedroom units dominate supply with 109 listings, accounting for roughly 39% of the market, while 5-bedroom homes are the scarcest at just 9 listings. The low supply of larger properties—particularly 4- and 5-bedroom homes—combined with their significantly higher revenue potential may signal an underserved niche worth targeting.

Average daily rate (ADR) by property size in Marietta

ADR scales steadily from $99 for 1-bedroom listings to $314 for 5-bedroom properties, with each step up in bedroom count adding $40–$85 to the nightly rate. The jump from 3 bedrooms ($184) to 4 bedrooms ($268) is the steepest, suggesting that larger family-friendly or group-oriented homes command a meaningful pricing premium.

Average RevPAN by property size in Marietta

RevPAN climbs consistently with property size, from $31 for 1-bedroom units to $96 for 5-bedroom homes, indicating that larger properties generate more revenue per available night even after accounting for occupancy. The gap between 4-bedroom ($71) and 5-bedroom ($96) RevPAN is especially pronounced, reinforcing the earning power of the largest configurations.

Average occupancy rates by property size in Marietta

Two-bedroom listings lead occupancy at 39%, meaningfully above the market average, while 4-bedroom properties lag at just 26%. Most other sizes cluster around 31%, suggesting that 2-bedroom units offer the most consistent booking volume—an important consideration for investors prioritizing steady cash flow over peak-revenue potential.

Average monthly revenue by property size in Marietta

Monthly revenue ranges from $1,012 for 1-bedroom units to $4,964 for 5-bedroom homes, nearly a 5x difference. Four- and 5-bedroom properties are the clear top earners, with 5-bedroom listings generating more than double what a 3-bedroom ($2,325) brings in each month.

Average annual revenue by property size in Marietta

Five-bedroom homes lead the market with $59,568 in average annual revenue, followed by 4-bedroom properties at $39,599—both well above the market-wide average of $23,054. One-bedroom units, at $12,152 annually, may struggle to cover carrying costs on a $737,880 average home value, making larger properties the more compelling investment from a revenue standpoint.

Most common amenities for Airbnb listings in Marietta

Parking (98%) and a full kitchen (94%) are near-universal, reflecting strong guest expectations for home-like convenience in this suburban market. Workspace availability at 68% and self check-in at 82% suggest a meaningful share of guests are remote workers or business travelers, while premium amenities like pools (8%) and EV chargers (3%) remain rare differentiators.

Understanding Marietta's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Marietta's ROI Score of 50 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where demand exists but a below-average revenue-to-price ratio means not every deal will pencil out. Occupancy stability, market growth, and supply/demand balance all score in the average range, suggesting the fundamentals are steady without being exceptional. Investors should pair this data with thorough local regulatory research and focus on larger property types where revenue potential is strongest relative to acquisition costs.

Short-Term Rental Regulations in Marietta

Understanding local STR regulations is essential before investing in Marietta. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Marietta, Georgia may need to obtain a business license or STR-specific permit from the City of Marietta before listing a property. Investors should verify current registration and permitting requirements directly with the city's planning or licensing department, as rules can evolve quickly in growing markets.

Key Restrictions

Common restrictions in suburban Georgia STR markets include occupancy limits tied to bedroom count, minimum stay requirements, noise and nuisance ordinances, parking mandates, and HOA-imposed covenants that may prohibit or limit short-term rentals entirely. Prospective hosts should review both municipal regulations and any applicable homeowners' association rules before purchasing.

Tax Obligations

Short-term rental hosts in Georgia are generally subject to state and local occupancy taxes, as well as applicable sales taxes. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full obligations with a local tax professional to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Marietta can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Marietta's STR market is expected to see continued supply growth as investor interest remains high, though occupancy rates may face modest downward pressure if new listings outpace demand. Seasonal patterns suggest revenue will concentrate in the June–August window, with July remaining the standout month; investors can anticipate ADR increases of roughly 1–3% as the broader Atlanta metro continues to draw visitors. Occupancy is likely to hover in the 30–35% range market-wide, making operational efficiency and pricing strategy critical to staying profitable."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Marietta, GA

What is the average Airbnb occupancy rate in Marietta?

The average occupancy rate for Airbnb listings in Marietta is currently 32%, which matches the Georgia state average. Occupancy varies by property size, with 2-bedroom units performing best at 39%, while 4-bedroom listings come in lower at 26%. These figures reflect current market conditions and individual results will depend on listing quality, pricing, and guest experience.

How much do Airbnb hosts make in Marietta?

On average, Airbnb hosts in Marietta earn approximately $1,921 per month or $23,054 per year based on trailing 12-month booking data. Earnings scale significantly with property size—1-bedroom units average around $12,152 annually, while 5-bedroom homes can bring in roughly $59,568 per year. Actual income depends on factors like location within the market, amenities offered, and how effectively hosts manage pricing and guest satisfaction.

Is Marietta a good market for Airbnb investment?

Marietta carries a Rabbu ROI Score of 50 out of 100, placing it in the 'Competitive Opportunity' category. Investor interest and demand are strong, but higher property prices relative to revenue mean deal sourcing needs to be selective. Larger properties tend to deliver the best returns, and investors who pair smart acquisition strategies with strong operations can find viable opportunities here, especially given the market's proximity to Atlanta.

What is the average daily rate (ADR) for Airbnb in Marietta?

The average daily rate for Airbnb listings in Marietta is $160, which is notably lower than the $299 Georgia state average. ADR scales with property size, ranging from $99 for 1-bedroom units up to $314 for 5-bedroom homes. This lower ADR reflects Marietta's suburban positioning and may appeal to guests looking for more affordable alternatives to in-town Atlanta stays.

Are short-term rentals legal in Marietta?

Short-term rentals operate in Marietta, GA, as evidenced by the 283 active Airbnb listings currently in the market. However, local regulations including permits, business licenses, and zoning restrictions may apply and can change over time. Investors should consult the City of Marietta's planning department and review any applicable HOA rules before purchasing a property for STR use.

When is peak season for Airbnb in Marietta?

Peak season in Marietta runs through the summer months, with July standing out as the top-performing month at $2,701 in average revenue. June and August also perform well at $2,204 each. The slowest month is February at $1,431, meaning the peak-to-trough spread is roughly $1,270—a moderate seasonal swing that still allows for year-round hosting.

How many Airbnbs are there in Marietta?

There are currently 283 active Airbnb listings in Marietta as of April 2026. The market has experienced significant growth, with a 110% year-over-year increase in active listings. The supply is led by 1-bedroom units (109 listings), followed by 3-bedroom (68), 2-bedroom (54), 4-bedroom (39), and 5-bedroom (9) properties.

How is Airbnb revenue calculated in Marietta?

The annual and monthly revenue figures for Marietta are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Marietta and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal authorities before investing. Individual property results will vary based on location, condition, management quality, and pricing strategy.