Marietta, OH Airbnb Market Data, Statistics, and Occupancy Rates

Marietta Short-Term Rental Market Overview

Marietta, OH presents an accessible entry point for short-term rental investors, with average home values around $294,452 and annual revenue averaging $16,948 across active listings. The market is small — just 31 active Airbnb listings — which can mean less competition but also limited demand visibility. With an ADR of $143 (well below the $250 Ohio state average) and occupancy sitting at 29%, this is a market where careful property selection and operational execution matter more than riding broad demand trends.

Key Market Statistics

According to Rabbu market data, the Marietta short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Marietta

Investors are drawn to Marietta for its low property acquisition costs relative to revenue potential, coupled with a compact and still-developing STR market.

Expert Market Assessment

"Marietta represents a moderate-opportunity market where the numbers reward disciplined investors rather than passive ones. Revenue follows a clear seasonal arc — July leads at $1,910 per month while February bottoms out near $698 — so cash-flow planning across the calendar is essential. The favorable revenue-to-price ratio and manageable competition create room for returns, but occupancy at 29% (below Ohio's 34% average) means pricing strategy and guest experience will be the differentiators between profitable and marginal listings."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Marietta

Average revenue by month in Marietta

Revenue in Marietta follows a pronounced seasonal pattern, peaking in July at $1,910 and bottoming out in February at $698 — a spread of over $1,200. Investors should expect the strongest cash flow from May through November, with winter months requiring careful budgeting to cover carrying costs.

Active Airbnb listings by property size in Marietta

Supply is evenly distributed between 1-bedroom and 2-bedroom units at 10 listings each, with 3-bedroom properties trailing at 7. The relatively thin 3-bedroom supply, paired with their higher revenue potential, may signal an underserved niche worth targeting.

Average daily rate (ADR) by property size in Marietta

ADR scales modestly with size — 3-bedroom listings command $153 per night compared to $131 for 1-bedrooms and $126 for 2-bedrooms. Interestingly, 2-bedroom properties have the lowest nightly rate, suggesting they compete more on volume and occupancy than on premium pricing.

Average RevPAN by property size in Marietta

Two-bedroom properties deliver the strongest RevPAN at $47, nearly double the $25 earned by 1-bedroom units and significantly ahead of 3-bedrooms at $32. This reflects the 2-bedroom segment's substantially higher occupancy rate, which more than compensates for its lower ADR.

Average occupancy rates by property size in Marietta

Occupancy diverges sharply by size: 2-bedroom listings achieve 38% — twice the rate of 1-bedrooms at 19% and well ahead of 3-bedrooms at 21%. For investors prioritizing steady bookings and cash-flow reliability, 2-bedroom units are the clear standout in this market.

Average monthly revenue by property size in Marietta

Three-bedroom properties lead monthly revenue at $1,724, followed by 1-bedrooms at $1,427 and 2-bedrooms at $1,212. Despite 2-bedrooms' higher occupancy, the premium ADR on 3-bedroom listings translates into greater top-line monthly income.

Average annual revenue by property size in Marietta

On an annual basis, 3-bedroom listings top the market at $20,696, while 1-bedroom and 2-bedroom properties earn $17,128 and $14,555 respectively. For investors focused on maximizing gross revenue relative to acquisition cost, the 3-bedroom segment offers the strongest return potential in Marietta.

Most common amenities for Airbnb listings in Marietta

Parking (100%) and kitchen access (97%) are table stakes in Marietta, reflecting a guest base that likely drives to the area and expects home-like accommodations. Self check-in at 84% is nearly universal among top listings, while amenities like pet-friendliness (36%) and waterfront access (19%) offer differentiation opportunities for hosts looking to stand out.

Understanding Marietta's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Marietta's ROI Score of 60 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue relative to property prices is reasonable but occupancy and growth metrics remain average rather than exceptional. All four calculation factors — Revenue-to-Price Ratio, Occupancy Stability, Market Growth Trend, and Supply/Demand Balance — score at average levels, suggesting a balanced but not breakout opportunity. Investors should pair this data with on-the-ground regulatory research and a realistic operating budget to determine whether Marietta's lower entry costs translate into workable returns for their specific investment thesis.

Short-Term Rental Regulations in Marietta

Understanding local STR regulations is essential before investing in Marietta. Here's the current regulatory landscape:

Permit Requirements

Operators considering short-term rentals in Marietta, Ohio should verify whether a local business license or STR-specific permit is required by contacting the City of Marietta and Washington County offices. Ohio does not impose a statewide STR registration mandate, so requirements can vary at the municipal level.

Key Restrictions

Common restrictions that may apply include occupancy limits per bedroom, minimum stay requirements, noise ordinances, and designated parking provisions. Investors should also review any HOA covenants or deed restrictions on the property, as these can independently prohibit or limit short-term rental activity.

Tax Obligations

Short-term rental hosts in Ohio are generally subject to state sales tax and county lodging or transient occupancy taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with local tax authorities to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Marietta can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Marietta's STR market is expected to continue at a moderate pace, with occupancy likely hovering in the 27–32% range and ADR potentially inching up 1–3% as supply grows. The 106% year-over-year growth in active listings signals rising investor interest, which could put downward pressure on occupancy if demand doesn't keep pace. Seasonal peaks in July and October suggest summer tourism and fall foliage will remain the primary revenue drivers, so investors should plan for softer winter months when monthly revenue can dip below $700."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Marietta, OH

What is the average Airbnb occupancy rate in Marietta?

The average occupancy rate for Airbnb listings in Marietta is currently 29%, which falls below the Ohio state average of 34%. Occupancy varies significantly by property size — 2-bedroom units lead at 38%, while 1-bedroom and 3-bedroom properties see 19% and 21% respectively. This suggests that mid-sized properties are better matched to guest demand in this market.

How much do Airbnb hosts make in Marietta?

Airbnb hosts in Marietta earn an average of $1,412 per month, which works out to roughly $16,948 per year based on trailing 12-month performance. Revenue varies by property size, with 3-bedroom listings averaging the highest at $20,696 annually and 2-bedroom listings bringing in around $14,555. Peak months like July can push monthly earnings above $1,900, while winter months may dip below $700.

Is Marietta a good market for Airbnb investment?

Marietta scores a 60 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from relatively low home prices averaging $294,452 and limited competition with only 31 active listings. However, occupancy rates are below the state average, so success will depend on choosing the right property type — particularly 2- or 3-bedroom units — and executing a strong pricing and guest experience strategy.

What is the average daily rate (ADR) for Airbnb in Marietta?

The average daily rate in Marietta is $143, which is considerably lower than the $250 Ohio state average. ADR ranges from $126 for 2-bedroom properties to $153 for 3-bedroom listings. While nightly rates are modest, the lower acquisition costs in Marietta mean the revenue-to-price ratio can still work in an investor's favor.

Are short-term rentals legal in Marietta?

Short-term rentals are generally permitted in Marietta, Ohio, though specific permit or licensing requirements may apply at the city or county level. Investors should contact the City of Marietta and Washington County directly to confirm current regulations, including any zoning restrictions, permit requirements, or occupancy limits before purchasing a property.

When is peak season for Airbnb in Marietta?

Peak season in Marietta runs from May through October, with July topping the chart at $1,910 in average monthly revenue. October is a strong secondary peak at $1,716, likely driven by fall tourism along the Ohio River valley. The slowest months are January and February, when revenue drops to around $789 and $698 respectively.

How many Airbnbs are there in Marietta?

Marietta currently has 31 active Airbnb listings as of April 2026. The supply is evenly split between 1-bedroom and 2-bedroom properties (10 each), with 7 three-bedroom listings rounding out the market. Year-over-year listing growth of 106% indicates the market is expanding, though it remains a small and compact STR market overall.

How is Airbnb revenue calculated in Marietta?

The annual and monthly revenue figures shown for Marietta are derived from the trailing 12 months of historical booking performance across active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally capture seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how well the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Marietta, OH market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations can change — investors should verify current rules with municipal authorities before purchasing.