Marion, IL Airbnb Market Data, Statistics, and Occupancy Rates

Marion Short-Term Rental Market Overview

Marion, IL stands out as a small but financially compelling short-term rental market, with an ROI score of 71 out of 100 driven largely by an above-average revenue-to-price ratio. With average home values around $293,822 and annual STR revenue averaging $24,825, investors can expect a favorable entry point relative to income potential. The market currently hosts just 32 active Airbnb listings, keeping competition modest, though occupancy at 26% runs below the Illinois state average of 33%.

Key Market Statistics

According to Rabbu market data, the Marion short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Marion

Investors are drawn to Marion for its strong revenue-to-price ratio and low barrier to entry in a market with limited but growing competition.

Expert Market Assessment

"Marion presents a moderate-to-attractive opportunity for STR investors who prioritize affordability and favorable revenue-to-price dynamics over high occupancy rates. The market's pronounced seasonality — with July peaking at $2,833 in average monthly revenue and January bottoming at $600 — means cash-flow planning is essential. The supply base remains small at 32 listings, though 62% year-over-year growth signals rising investor interest that bears watching. Overall, the combination of accessible property prices and decent revenue potential earns Marion its 'Attractive Opportunity' designation, particularly for investors comfortable navigating a seasonal demand pattern."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Marion

Average revenue by month in Marion

Marion's revenue pattern reveals strong seasonality, with July ($2,833) and September ($2,702) leading the year while January ($600) and February ($785) represent a steep off-season trough. The nearly 5x spread between peak and low months underscores the importance of pricing strategy and cash reserves for investors in this market.

Active Airbnb listings by property size in Marion

Three-bedroom properties dominate Marion's supply with 11 of the 32 active listings, followed by 1-bedrooms (8) and 2-bedrooms (6). The relatively thin supply across all sizes suggests room for new entrants, particularly in the 2-bedroom segment where just 6 listings serve the market.

Average daily rate (ADR) by property size in Marion

ADR jumps significantly at the 3-bedroom tier ($216) compared to 1-bedroom ($117) and 2-bedroom ($107) listings, which price similarly to each other. This nearly 2x premium for 3-bedroom properties reflects their ability to accommodate families and groups, making them the strongest candidates for rate-based revenue strategies.

Average RevPAN by property size in Marion

RevPAN is relatively compressed across property sizes, ranging from $35 for 2-bedrooms to $39 for 3-bedrooms, with 1-bedrooms at $36. The narrow spread suggests that while 3-bedroom units command higher nightly rates, their lower occupancy partly offsets the ADR advantage on a per-available-night basis.

Average occupancy rates by property size in Marion

Smaller units fill more consistently — 2-bedroom listings lead at 33% occupancy and 1-bedrooms follow at 31%, while 3-bedroom properties lag at just 18%. Investors targeting 3-bedroom properties should expect to compensate for lower occupancy through higher nightly rates and strategic seasonal pricing.

Average monthly revenue by property size in Marion

Three-bedroom listings generate the highest average monthly revenue at $2,049, edging out 1-bedrooms ($1,760) and 2-bedrooms ($1,666). Despite their lower occupancy, the ADR premium on 3-bedroom properties is enough to push their monthly income above smaller units by roughly $300–$400.

Average annual revenue by property size in Marion

At $24,594 in average annual revenue, 3-bedroom properties lead the market, followed by 1-bedrooms at $21,125 and 2-bedrooms at $19,992. When weighed against acquisition costs, the roughly $4,600 annual revenue gap between 3-bedroom and 2-bedroom units could meaningfully impact long-term return calculations.

Most common amenities for Airbnb listings in Marion

Kitchens and parking are universal across Marion listings (100%), with self check-in (91%), backyards (81%), and laundry facilities (78–81%) forming the expected baseline. Outdoor-focused amenities like BBQ grills (69%), patios (69%), and lake access (25%) signal a guest base oriented toward recreation and leisure stays, suggesting that properties with strong outdoor appeal have a competitive edge.

Understanding Marion's ROI Score: 71/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Marion's ROI score of 71 out of 100 places it in the 'Attractive Opportunity' band, powered primarily by an above-average revenue-to-price ratio that reflects the market's affordable entry costs relative to STR income. Occupancy stability, market growth, and supply/demand balance all rate as average, indicating a market that's functional but not yet overheated — a profile that can favor early movers. Investors should pair these data-driven insights with thorough local regulatory research and property-level underwriting to validate any specific deal.

Short-Term Rental Regulations in Marion

Understanding local STR regulations is essential before investing in Marion. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Marion, IL may need to obtain a business license or STR-specific permit from the City of Marion or Williamson County. Investors should verify current registration requirements directly with local government offices before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. Homeowners' association covenants can also restrict or prohibit short-term rentals in certain neighborhoods, so it's important to review any HOA agreements and local zoning codes as part of due diligence.

Tax Obligations

STR hosts in Illinois are generally subject to state and local occupancy taxes, and platforms like Airbnb often collect and remit certain taxes on behalf of hosts. Investors should confirm their obligations for any additional local hotel or tourism taxes that may apply in the Marion area.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Marion can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Marion's STR market is expected to see continued moderate demand, with summer and early fall remaining the strongest booking windows. Listing supply grew 62% year-over-year, which may temper occupancy gains unless demand keeps pace — investors should monitor whether the market absorbs new inventory without significant rate compression. ADR could hold steady or see modest increases in the 1–3% range given the market's affordable positioning relative to the $319 Illinois state average. Seasonality will likely remain pronounced, so hosts should budget for softer months in January and February when revenue can dip below $800."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Marion, IL

What is the average Airbnb occupancy rate in Marion?

The average occupancy rate for Airbnb listings in Marion is currently 26%, which falls below the Illinois state average of 33%. Occupancy varies significantly by property size — 2-bedroom listings lead at 33%, while 3-bedroom properties average just 18% despite commanding higher nightly rates. Seasonality also plays a major role, with summer and fall months driving the bulk of bookings.

How much do Airbnb hosts make in Marion?

Based on trailing 12-month data, the average Airbnb host in Marion earns approximately $2,068 per month or $24,825 per year. Revenue varies by property size: 3-bedroom listings earn the most at around $24,594 annually, while 1-bedroom units average $21,125 and 2-bedroom listings come in at roughly $19,992. Peak months like July can see revenue near $2,833, while January typically dips to around $600.

Is Marion a good market for Airbnb investment?

Marion earns a Rabbu ROI Score of 71 out of 100, placing it in the 'Attractive Opportunity' category. The market's strongest attribute is its above-average revenue-to-price ratio — average home values near $293,822 paired with annual revenue around $24,825 create a favorable entry point compared to many Illinois markets. Investors should be prepared for seasonal revenue swings and occupancy rates that sit below the state average, but the low competition (just 32 active listings) and affordable property prices make it worth serious consideration.

What is the average daily rate (ADR) for Airbnb in Marion?

The average daily rate across all Marion Airbnb listings is $212, which is below the Illinois state average of $319. Rates vary by property size: 3-bedroom listings command the highest ADR at $216, while 1-bedroom and 2-bedroom units average $117 and $107 respectively. This pricing reflects Marion's position as a value-oriented market within the state.

Are short-term rentals legal in Marion?

Short-term rentals generally operate in Marion, IL, but specific permit, licensing, and zoning requirements may apply at the city or county level. Investors should contact the City of Marion and review any applicable Williamson County regulations, as well as HOA rules for specific properties, before purchasing or listing. Local regulations can change, so staying current with municipal requirements is important.

When is peak season for Airbnb in Marion?

Peak season in Marion runs from roughly June through November, with July delivering the highest average monthly revenue at $2,833 and September close behind at $2,702. The off-season is most pronounced in January ($600) and February ($785), creating a significant seasonal spread that hosts should plan for. Spring months like March and April see a ramp-up, making the warm-weather period the primary revenue driver.

How many Airbnbs are there in Marion?

Marion currently has 32 active Airbnb listings. The supply is concentrated in 3-bedroom properties (11 listings), followed by 1-bedroom units (8 listings) and 2-bedroom properties (6 listings). Notably, the market saw 62% year-over-year growth in listings, indicating increasing investor interest in this area.

How is Airbnb revenue calculated in Marion?

The annual and monthly revenue figures for Marion are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Marion, IL market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of April 2026; market conditions may have shifted since collection. Local regulations, HOA restrictions, and tax obligations vary and should be independently verified before investing.