Markesan, WI Airbnb Market Data, Statistics, and Occupancy Rates

Markesan Short-Term Rental Market Overview

Markesan, WI is a small lakeside market with just 15 active Airbnb listings and a pronounced summer-driven revenue pattern that peaks sharply in July. With an average annual revenue of $61,517 and an above-average revenue-to-price ratio, this Wisconsin community offers an appealing entry point for investors seeking seasonal rental income tied to lake recreation and outdoor tourism. The limited supply and above-average supply/demand balance suggest room for well-positioned properties to capture meaningful bookings during the high season.

Key Market Statistics

According to Rabbu market data, the Markesan short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Markesan

Markesan's combination of a strong revenue-to-price ratio and limited competition makes it compelling for investors seeking a seasonal lake-market play with favorable economics.

Expert Market Assessment

"Markesan presents an attractive seasonal investment opportunity, driven by its lake and waterfront appeal in central Wisconsin. Revenue swings dramatically with the seasons — July listings average $15,347 while February dips to just $1,120 — so investors need to plan cash flow around a four-month high season from June through September. The ROI score of 71 out of 100 reflects solid fundamentals, particularly in revenue-to-price ratio and supply/demand balance, though below-average market growth trend warrants attention as new listings enter the market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Markesan

Average revenue by month in Markesan

Markesan's revenue profile is sharply seasonal, with July ($15,347) and August ($11,660) generating roughly four to thirteen times more revenue than winter months like February ($1,120). Investors should expect roughly 60% of annual income to be concentrated in the June–August window, making cash reserve planning essential for the off-season.

Active Airbnb listings by property size in Markesan

Property size breakdown data is not currently available for this market. With only 15 total active listings, the sample is small, and investors should evaluate individual property opportunities based on local demand signals and comparable performance.

Average daily rate (ADR) by property size in Markesan

ADR data by property size is not currently available for Markesan. The market-wide average of $359 per night provides a useful baseline, though rates likely vary based on bedroom count, lake proximity, and waterfront access.

Average RevPAN by property size in Markesan

RevPAN breakdown by property size is not available for this market. The overall market RevPAN of $102 reflects the combined effect of the $359 ADR and 29% occupancy rate, suggesting meaningful revenue is achievable primarily during peak season.

Average occupancy rates by property size in Markesan

Occupancy data by bedroom count is not currently reported for Markesan. The market-wide 29% occupancy rate underscores the seasonal nature of demand, and investors should focus on maximizing bookings during the June–September high season.

Average monthly revenue by property size in Markesan

Monthly revenue by property size is not available in the current dataset. Given the market's overall average of $5,126 per month, larger lakefront properties with strong amenities likely outperform this figure during summer while smaller units may trail in slower months.

Average annual revenue by property size in Markesan

Annual revenue data by property size is not currently available for Markesan. The market-wide average of $61,517 per year serves as a benchmark, though individual performance will depend heavily on property configuration and seasonal pricing optimization.

Most common amenities for Airbnb listings in Markesan

Parking (100%), kitchens (93%), and outdoor spaces like backyards and patios (87%) are nearly universal among Markesan listings, reflecting guest expectations for vacation-style lake properties. Lake access (73%) and pet-friendliness (73%) are strong differentiators, signaling that guests prioritize waterfront recreation and the ability to bring pets on their getaway.

Understanding Markesan's ROI Score: 71/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Markesan's ROI score of 71 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio and favorable supply/demand balance that benefit investors in this small lake market. Occupancy stability also scores above average, providing confidence in the consistency of seasonal demand patterns. However, the below-average market growth trend suggests investors should pair this data with careful local regulatory research and monitor how the rapid 164% increase in listings affects per-property returns going forward.

Short-Term Rental Regulations in Markesan

Understanding local STR regulations is essential before investing in Markesan. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Markesan, Wisconsin may need to obtain a tourist rooming house license through the state and potentially register with local authorities. Investors should verify current permit and licensing requirements with the City of Markesan and the Wisconsin Department of Health Services before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants and any local zoning overlays may further restrict short-term rental activity, so prospective investors should review all applicable regulations at the property and municipal level.

Tax Obligations

Wisconsin imposes a state room tax and a county room tax on short-term rental stays, and hosts should also be aware of any local tourism or sales tax obligations. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but investors should confirm their full tax compliance with a local tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Markesan can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Markesan's STR market is likely to remain heavily seasonal, with the bulk of revenue concentrated between June and September. Given the 164% year-over-year growth in active listings, new supply may moderate per-property earnings slightly, though the market's above-average occupancy stability and favorable supply/demand balance should help cushion returns. Investors can reasonably expect ADR to hold in the $340–$370 range, with occupancy likely fluctuating between 25% and 35% depending on seasonal timing and property quality."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Markesan, WI

What is the average Airbnb occupancy rate in Markesan?

The average occupancy rate for Airbnb listings in Markesan is currently 29%, which is below the Wisconsin state average of 38%. This lower figure reflects the highly seasonal nature of the market, where summer months drive the vast majority of bookings while winter months see significantly reduced demand. Properties with lake access and strong amenities tend to outperform the market average during peak season.

How much do Airbnb hosts make in Markesan?

Airbnb hosts in Markesan earn an average of $5,126 per month and approximately $61,517 per year based on trailing 12-month booking data. However, earnings are heavily weighted toward the summer months — July alone averages $15,347 in revenue, while slower months like February may bring in only $1,120. Individual results depend on property location, amenities, pricing strategy, and proximity to the lake.

Is Markesan a good market for Airbnb investment?

Markesan scores 71 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio, stable occupancy dynamics, and a favorable supply/demand balance with only 15 active listings. The main consideration is the pronounced seasonality — investors should be prepared for a revenue pattern heavily concentrated in the summer months and plan their finances accordingly.

What is the average daily rate (ADR) for Airbnb in Markesan?

The average daily rate for Airbnb listings in Markesan is $359, which is slightly below the Wisconsin state average of $368. This ADR reflects the market's mix of lake-access and waterfront properties that command premium pricing during peak summer months. Rates can vary significantly based on property size, location relative to the lake, and the quality of amenities offered.

Are short-term rentals legal in Markesan?

Short-term rentals are generally permitted in Wisconsin, though operators typically need a tourist rooming house license from the state. Local regulations in Markesan may impose additional requirements such as permits, zoning restrictions, or occupancy limits. We recommend consulting with the City of Markesan and the Wisconsin Department of Health Services to confirm all current requirements before purchasing or listing a property.

When is peak season for Airbnb in Markesan?

Peak season in Markesan runs from June through August, with July being the standout month at an average revenue of $15,347 per listing. August follows closely at $11,660, and June comes in at $8,520. September marks the beginning of the shoulder season at $5,095, while winter months from November through March represent the lowest demand period with monthly revenues typically ranging from $1,120 to $2,886.

How many Airbnbs are there in Markesan?

As of April 2026, there are 15 active Airbnb listings in Markesan. This is a small but growing market — active listings have increased 164% year-over-year. The limited supply means less competition for bookings, but investors should monitor whether continued growth in listings begins to dilute per-property performance.

How is Airbnb revenue calculated in Markesan?

The annual and monthly revenue figures for Markesan are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Markesan market
• Trailing 12-month revenue, occupancy, and ADR performance metrics
• Seasonal revenue trends based on historical monthly booking data
• Property value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the reporting period. Local regulations, permit requirements, and tax obligations vary and should be independently verified before making investment decisions.