Marquette, MI Airbnb Market Data, Statistics, and Occupancy Rates

Marquette Short-Term Rental Market Overview

Marquette, MI presents an appealing short-term rental opportunity anchored by its position as the Upper Peninsula's largest city and a gateway to Lake Superior recreation. With an ROI score of 65 out of 100 and an above-average revenue-to-price ratio, the market offers investors a favorable entry point — average home values sit at $465,826 while annual revenue averages $40,875. The market's ADR of $233 comes in well below Michigan's $350 state average, yet strong summer seasonality and stable occupancy patterns help offset the lower nightly rate with concentrated peak-season earnings.

Key Market Statistics

According to Rabbu market data, the Marquette short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Marquette

Marquette attracts STR investors because its above-average revenue-to-price ratio and stable occupancy create a compelling yield profile relative to property costs in the Upper Peninsula.

Expert Market Assessment

"Marquette earns an "Attractive Opportunity" designation, driven primarily by its above-average revenue-to-price ratio and occupancy stability. Seasonality is the defining feature: July peaks near $6,950 in monthly revenue while November dips to roughly $1,697 — a nearly 4:1 spread that investors need to plan around. The supply side warrants attention, as active listings grew 116% year over year, pushing the supply/demand balance below average. Still, with 156 total listings across a market rich in natural attractions, there's room for well-positioned properties to perform, particularly larger homes that capture group and family travel demand."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Marquette

Average revenue by month in Marquette

Marquette's revenue cycle is sharply seasonal — July ($6,950) and August ($6,872) each deliver roughly four times the income of the slowest months like November ($1,697) and April ($1,719). Investors should plan for concentrated summer earnings and use dynamic pricing to maximize shoulder-month performance in May, September, and October.

Active Airbnb listings by property size in Marquette

Two-bedroom listings dominate Marquette's supply with 52 active properties, followed by 3-bedrooms (41) and 1-bedrooms (32), while 4-bedroom homes are the least represented at just 25 listings. The relative scarcity of larger properties, paired with their superior revenue metrics, may signal an opportunity for investors targeting the family and group travel segment.

Average daily rate (ADR) by property size in Marquette

ADR scales steeply with size in Marquette: 1-bedroom listings average $128 per night while 4-bedroom properties nearly triple that at $379. The jump from 2-bedroom ($170) to 3-bedroom ($261) is particularly notable, suggesting a premium for properties that accommodate larger groups.

Average RevPAN by property size in Marquette

Revenue per available night increases consistently with property size, from $41 for 1-bedrooms up to $118 for 4-bedroom listings — nearly three times the smallest category. This pattern confirms that larger properties not only command higher nightly rates but also convert that pricing advantage into meaningfully better per-night yield after accounting for occupancy.

Average occupancy rates by property size in Marquette

Occupancy rates across property sizes in Marquette are relatively compressed, ranging from 28% for 3-bedrooms to 33% for 2-bedrooms. The narrow spread suggests that demand is fairly evenly distributed across sizes, and that revenue differences between property types are driven more by ADR than by booking frequency.

Average monthly revenue by property size in Marquette

Monthly revenue rises steadily with bedroom count, from $1,997 for 1-bedroom units to $5,156 for 4-bedroom properties — a 2.6x difference. Three-bedroom listings earn $3,600 per month, closely tracking the market-wide average of $3,406 and offering a middle ground between investment scale and operational complexity.

Average annual revenue by property size in Marquette

Four-bedroom properties lead annual revenue at $61,872, outperforming 1-bedroom listings ($23,975) by more than $37,000 per year. For investors evaluating return potential relative to higher acquisition and maintenance costs, the 3-bedroom tier at $43,203 annually may offer the best balance of revenue and manageable overhead.

Most common amenities for Airbnb listings in Marquette

Parking (98%) and a full kitchen (95%) are essentially table stakes in Marquette, while self check-in (78%), backyard access (63%), and laundry facilities (63%) round out the expected amenity set. Niche amenities like waterfront access (15%), lake access (14%), and saunas (13%) are less common but could serve as powerful differentiators for listings targeting premium guests drawn to the Lake Superior experience.

Understanding Marquette's ROI Score: 65/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Marquette's ROI score of 65 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where above-average revenue-to-price ratios and occupancy stability create genuine income potential relative to acquisition costs. The score is tempered by average market growth trends and a below-average supply/demand balance — the 116% year-over-year listing growth means new supply is outpacing demand gains in the short term. Investors should pair these metrics with thorough local regulatory research and a realistic seasonal cash-flow model to determine whether a Marquette STR fits their portfolio goals.

Short-Term Rental Regulations in Marquette

Understanding local STR regulations is essential before investing in Marquette. Here's the current regulatory landscape:

Permit Requirements

Operators in Marquette, MI should verify whether the city or Marquette County requires a short-term rental permit or registration before listing a property. Michigan does not impose a statewide STR licensing framework, so requirements vary locally — contacting the Marquette city clerk's office or planning department is the best first step.

Key Restrictions

Common restrictions that may apply in Marquette include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and parking provisions for guests. HOA or neighborhood covenants can add additional layers of restriction, and investors should confirm zoning compatibility before purchasing a property intended for short-term rental use.

Tax Obligations

Michigan levies a 6% state use tax on short-term rental accommodations, and Marquette County may impose additional local lodging or assessment fees. Major platforms like Airbnb typically collect and remit state-level taxes on behalf of hosts, but operators should confirm local obligations and filing requirements independently.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Marquette can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Marquette's STR market is expected to maintain its pronounced summer surge, with July and August likely continuing to drive monthly revenues near $6,900–$7,000. Occupancy may face modest pressure given the 116% year-over-year growth in active listings, though the market's natural tourism appeal should keep demand resilient. Investors can reasonably expect ADRs to hold steady or edge up 1–3% as the destination gains visibility, while shoulder-season months like May, September, and October could see incremental gains as outdoor recreation extends beyond the traditional summer window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Marquette, MI

What is the average Airbnb occupancy rate in Marquette?

The average Airbnb occupancy rate in Marquette is currently 31%, which falls below Michigan's 42% state average. Occupancy varies by property size, ranging from 28% for 3-bedroom listings to 33% for 2-bedroom properties. The lower overall rate reflects Marquette's seasonal demand pattern — summer months see much higher booking activity while winter months are quieter. Investors should factor this seasonality into cash-flow projections and pricing strategies.

How much do Airbnb hosts make in Marquette?

Airbnb hosts in Marquette earn an average of $3,406 per month and approximately $40,875 per year based on trailing 12-month booking data. Earnings scale significantly with property size: 1-bedroom listings average $23,975 annually, while 4-bedroom properties generate roughly $61,872 per year. Peak summer months like July ($6,950) and August ($6,872) account for a disproportionate share of annual income, so hosts should budget for leaner months between November and April.

Is Marquette a good market for Airbnb investment?

Marquette scores 65 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from an above-average revenue-to-price ratio and stable occupancy patterns, making it a compelling option relative to property costs. However, supply has grown significantly (116% year-over-year increase in listings), and the market's heavy seasonal tilt means investors need a clear strategy for managing off-peak months. Larger properties in particular offer strong revenue potential for those prepared to navigate the seasonality.

What is the average daily rate (ADR) for Airbnb in Marquette?

The average daily rate for Airbnb listings in Marquette is $233, which is below Michigan's $350 state average. ADR varies considerably by property size — 1-bedroom units average $128 per night, 2-bedrooms average $170, 3-bedrooms come in at $261, and 4-bedroom properties command $379. The lower market-wide ADR compared to the state reflects Marquette's positioning as a nature-oriented destination rather than a luxury urban market, but it also keeps listings competitive for a broad range of travelers.

Are short-term rentals legal in Marquette?

Short-term rentals operate in Marquette, MI, with 156 active Airbnb listings currently in the market. However, local regulations can vary, and investors should confirm permit requirements, zoning restrictions, and any licensing obligations with the City of Marquette or Marquette County before purchasing or listing a property. Michigan does not have a uniform statewide STR framework, so local rules are the primary regulatory layer to research.

When is peak season for Airbnb in Marquette?

Peak season in Marquette runs from June through September, with July ($6,950) and August ($6,872) delivering the highest average monthly revenues by a wide margin. September ($4,412) and June ($4,077) serve as strong shoulder months. The off-peak period spans roughly November through April, with November ($1,697) and April ($1,719) representing the lowest earning months. This pattern aligns with Marquette's appeal as a Lake Superior and outdoor recreation destination.

How many Airbnbs are there in Marquette?

There are currently 156 active Airbnb listings in Marquette as of April 2026. The market has seen significant supply growth, with a 116% year-over-year increase in active listings. By property size, 2-bedroom listings are the most common (52 listings), followed by 3-bedrooms (41), 1-bedrooms (32), and 4-bedrooms (25). The rapid growth in supply is worth monitoring as it could influence occupancy rates and pricing power going forward.

How is Airbnb revenue calculated in Marquette?

The annual and monthly revenue figures shown for Marquette are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Marquette market
• Occupancy rate, average daily rate, and RevPAN trends by property size
• Monthly and annual revenue averages based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of April 2026; market conditions can shift due to seasonal, economic, or regulatory changes. Local regulations and tax obligations vary — investors should verify all requirements with Marquette city and county authorities before acquiring or operating an STR.