Marshall, AR Airbnb Market Data, Statistics, and Occupancy Rates

Marshall Short-Term Rental Market Overview

Marshall, AR is a small but intriguing short-term rental market where low property values create an unusually favorable revenue-to-price ratio for investors willing to operate in a rural setting. With average home values around $204,750 and annual STR revenue averaging $19,600, the market delivers returns that punch above its weight relative to entry costs. The 28 active listings suggest a nascent market with room to grow, though below-average occupancy at 25% means success here depends on targeting peak-season demand and managing costs carefully during slower months.

Key Market Statistics

According to Rabbu market data, the Marshall short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Marshall

Marshall appeals to investors seeking low entry costs paired with a revenue-to-price ratio that outperforms many larger Arkansas markets.

Expert Market Assessment

"Marshall presents a moderate-to-attractive opportunity for STR investors who are comfortable with pronounced seasonality and a small-market scale. Revenue peaks sharply in summer — July alone averages $2,788 per listing — while winter months like February dip to just $835, creating a roughly 3:1 spread between peak and trough. The ROI score of 60 out of 100 reflects this tension: excellent affordability and a strong revenue-to-price ratio are tempered by below-average occupancy stability. Investors who optimize for summer demand and keep operating costs lean during the off-season stand to benefit most from Marshall's pricing dynamics."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Marshall

Average revenue by month in Marshall

Marshall's revenue cycle is heavily seasonal, with July ($2,788) delivering more than triple the revenue of the slowest month, February ($835). The May-through-August window accounts for the majority of annual earnings, making effective summer pricing and availability critical for maximizing returns.

Active Airbnb listings by property size in Marshall

Supply is concentrated in 1- and 2-bedroom units (10 each), with only 5 three-bedroom listings on the market. The relatively thin supply of 3-bedroom properties — combined with their strong RevPAN — could signal an underserved niche worth exploring for new investors.

Average daily rate (ADR) by property size in Marshall

Two-bedroom listings command the highest ADR at $175, while 3-bedrooms come in slightly lower at $162 and 1-bedrooms trail at $124. The jump from 1- to 2-bedroom ADR ($51 more per night) represents the steepest pricing premium, suggesting that the second bedroom adds significant perceived value for guests.

Average RevPAN by property size in Marshall

Three-bedroom properties deliver the strongest RevPAN at $46, outperforming both 2-bedrooms ($37) and 1-bedrooms ($32). This reflects 3-bedroom listings' combination of decent rates and the highest occupancy in the market, making them the most efficient earners on a per-available-night basis.

Average occupancy rates by property size in Marshall

Three-bedroom listings lead occupancy at 29%, followed by 1-bedrooms at 26% and 2-bedrooms at just 21%. The lower occupancy for 2-bedroom units is notable given their higher ADR, suggesting that aggressive pricing in that segment may be limiting booking frequency.

Average monthly revenue by property size in Marshall

Two-bedroom listings generate the highest average monthly revenue at $2,950, nearly three times the $1,034 earned by 1-bedroom properties. Three-bedroom units land in the middle at $1,833, indicating that the 2-bedroom segment's higher ADR more than compensates for its lower occupancy when measured on a total revenue basis.

Average annual revenue by property size in Marshall

On an annual basis, 2-bedroom properties stand out at $35,403 — nearly triple the $12,419 earned by 1-bedroom listings and well above the $22,000 from 3-bedrooms. For investors focused on maximizing gross revenue, the 2-bedroom configuration appears to offer the strongest return potential in Marshall's current market.

Most common amenities for Airbnb listings in Marshall

Kitchens and parking are nearly universal at 96%, followed by washer/dryer access (89%) and self check-in (86%), establishing these as baseline guest expectations rather than differentiators. Outdoor amenities are where listings can stand out — BBQ grills (82%), outdoor furniture (79%), and patios (71%) are common, while hot tubs (39%) and waterfront access (25%) remain less prevalent and could serve as competitive advantages.

Understanding Marshall's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Marshall's ROI score of 60 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio — the market's low home values mean each dollar of purchase price generates more STR income than in many competing markets. Occupancy stability is the main drag on the score, rated below average, reflecting the sharp seasonal swings that are common in Ozarks leisure markets. Investors should pair this data with thorough local regulatory research and conservative cash-flow modeling that accounts for several lean winter months.

Short-Term Rental Regulations in Marshall

Understanding local STR regulations is essential before investing in Marshall. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Marshall, Arkansas may need to obtain local permits or register their rental with the city. Investors should verify current requirements directly with Marshall city officials and the Searcy County government before listing a property.

Key Restrictions

Common STR restrictions in Arkansas communities can include occupancy limits, noise ordinances, parking requirements, and minimum stay mandates. HOA covenants may impose additional limitations on short-term rentals in certain neighborhoods, so reviewing all applicable deed restrictions is essential before purchasing.

Tax Obligations

Arkansas imposes a state sales tax and a tourism tax on short-term rentals, and local jurisdictions may layer on additional occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Arkansas Department of Finance and Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Marshall can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Marshall's STR market is likely to see continued gradual growth in supply, following the 50% year-over-year increase in active listings. Occupancy rates may settle in the 23–27% range as new inventory is absorbed, while ADRs could hold steady or edge up 1–3% if hosts invest in amenities like hot tubs and outdoor spaces that differentiate their properties. Summer will remain the revenue engine, with June through August expected to generate the bulk of annual income. Investors should plan conservatively for the winter months and budget for the pronounced seasonality this market exhibits."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Marshall, AR

What is the average Airbnb occupancy rate in Marshall?

The average Airbnb occupancy rate in Marshall is currently 25%, which tracks slightly below the Arkansas state average of 26%. Occupancy varies by property size, with 3-bedroom listings achieving the highest rate at 29%, while 2-bedroom properties average 21%. Seasonal fluctuations are significant, so investors should expect stronger bookings from late spring through summer and quieter periods in winter.

How much do Airbnb hosts make in Marshall?

Airbnb hosts in Marshall earn an average of $1,633 per month, which translates to roughly $19,600 in annual revenue based on the trailing 12 months of historical performance. Earnings vary considerably by property size — 2-bedroom listings lead at approximately $2,950 per month ($35,403 annually), while 1-bedroom properties average $1,034 per month. Summer months are the primary revenue driver, with July reaching an average of $2,788 per listing.

Is Marshall a good market for Airbnb investment?

Marshall scores a 60 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. Its strongest attribute is an above-average revenue-to-price ratio — average home values of $204,750 paired with $19,600 in annual STR revenue make the entry point compelling. However, occupancy stability is below average, meaning cash flow can be uneven throughout the year. Investors who plan for seasonal swings and keep expenses manageable can find solid returns here, particularly with 2- or 3-bedroom properties.

What is the average daily rate (ADR) for Airbnb in Marshall?

The average daily rate for Airbnb listings in Marshall is $152, which falls below the Arkansas state average of $192. Rates vary by property size: 2-bedroom listings command the highest ADR at $175, followed by 3-bedrooms at $162 and 1-bedrooms at $124. The lower ADR compared to state averages is offset by Marshall's significantly lower property acquisition costs.

Are short-term rentals legal in Marshall?

Short-term rentals operate in Marshall, AR, with 28 active Airbnb listings currently in the market. However, local regulations can evolve, and operators should verify permit requirements, zoning restrictions, and tax obligations with Marshall city government and Searcy County authorities. It's also wise to check for any HOA restrictions if purchasing in a managed community.

When is peak season for Airbnb in Marshall?

Peak season for Airbnb in Marshall runs from May through August, with July being the single strongest month at an average of $2,788 in revenue per listing. June ($2,523) and August ($1,956) are also strong performers. The off-season spans December through February, when monthly revenue drops to between $835 and $1,067. This seasonality aligns with the Ozarks region's appeal as a warm-weather outdoor destination.

How many Airbnbs are there in Marshall?

There are currently 28 active Airbnb listings in Marshall as of April 2026. Supply is evenly split between 1-bedroom and 2-bedroom properties (10 each), with 5 three-bedroom listings. The market has seen 50% year-over-year growth in listings, indicating rising investor interest in the area.

How is Airbnb revenue calculated in Marshall?

The annual and monthly revenue figures for Marshall are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks (like July's $2,788 average) and slower months (like February's $835). Individual results can vary based on property quality, pricing strategy, amenities offered, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Marshall, AR market
• Average daily rate, occupancy, and RevPAN metrics broken down by property size
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Popular amenity prevalence across active listings to guide property setup decisions
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations and tax requirements are subject to change; investors should verify current rules with municipal and county authorities before purchasing.