Marshall, MI Airbnb Market Data, Statistics, and Occupancy Rates

Marshall Short-Term Rental Market Overview

Marshall, MI is a small but growing short-term rental market with just 24 active Airbnb listings and an impressive 83% year-over-year growth in supply — a signal that hosts are catching onto local demand. With an average annual revenue of $24,187 per listing and home values around $362,137, the revenue-to-price ratio sits at a level that makes this historic Michigan community worth a closer look. An ADR of $248 and occupancy of 35% reflect a market where guests tend to book for specific events or seasons rather than year-round, but the numbers still pencil for investors who price and manage well.

Key Market Statistics

According to Rabbu market data, the Marshall short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Marshall

Marshall's combination of affordable property values, above-average occupancy stability, and favorable supply/demand dynamics makes it an appealing market for investors seeking small-town STR returns without big-city price tags.

Expert Market Assessment

"Marshall presents an attractive opportunity for STR investors willing to work with a seasonal demand pattern in a compact market. Revenue peaks in August ($2,783) and stays elevated through November and December, while the softer months of February through April see averages closer to $1,250–$1,350 — creating meaningful seasonality that operators should plan around. The ROI score of 69 out of 100 reflects solid fundamentals: above-average occupancy stability and market growth trends paired with an average revenue-to-price ratio. With only 24 active listings and strong year-over-year supply growth, this is a market in its early innings where well-run properties can capture outsized share."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Marshall

Average revenue by month in Marshall

Marshall shows pronounced seasonality, with August leading at $2,783 and a strong fall stretch through November ($2,706) and December ($2,500). The softest months are February ($1,252) and April ($1,330), creating a roughly 2:1 spread between peak and off-peak — something investors should account for in cash-flow planning.

Active Airbnb listings by property size in Marshall

The market is heavily weighted toward 1-bedroom listings (13 of the tracked supply) with just 6 two-bedroom properties. This concentration may signal an opportunity for investors to differentiate with larger properties, which currently earn more per night and maintain higher occupancy.

Average daily rate (ADR) by property size in Marshall

ADR steps up meaningfully from $147 for 1-bedroom listings to $195 for 2-bedroom units — a 33% premium that reflects guests' willingness to pay more for additional space. Given the relatively modest cost difference to acquire a 2-bedroom in a market like Marshall, the ADR premium looks compelling.

Average RevPAN by property size in Marshall

Two-bedroom properties deliver $89 in RevPAN compared to $55 for 1-bedroom units, a 62% advantage driven by both higher nightly rates and better occupancy. This makes 2-bedroom configurations the clear efficiency leader in Marshall's STR market.

Average occupancy rates by property size in Marshall

Two-bedroom listings maintain 46% occupancy versus 38% for 1-bedroom units, suggesting that guests booking in Marshall prefer slightly larger accommodations. The 8-percentage-point gap translates directly into more consistent cash flow for 2-bedroom property owners.

Average monthly revenue by property size in Marshall

Monthly revenue for 2-bedroom properties averages $2,514, roughly 55% more than the $1,618 that 1-bedroom listings generate. This substantial gap reinforces that the extra bedroom pays for itself in Marshall's demand environment.

Average annual revenue by property size in Marshall

On an annual basis, 2-bedroom listings generate approximately $30,173 in revenue compared to $19,422 for 1-bedroom units. For investors targeting the strongest return potential in Marshall, 2-bedroom properties clearly offer the better revenue profile.

Most common amenities for Airbnb listings in Marshall

Every listed property in Marshall offers parking (100%), reflecting the car-dependent nature of this small Michigan community. Kitchens (88%), workspaces (79%), and self check-in (67%) round out the top amenities, signaling that guests expect a comfortable, self-sufficient stay — while differentiators like hot tubs, pools, and lake access (17–21%) could help a listing stand out.

Understanding Marshall's ROI Score: 69/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Marshall's ROI score of 69 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where healthy demand dynamics and growth trends outweigh a more modest revenue-to-price ratio. The above-average ratings for occupancy stability, market growth, and supply/demand balance suggest this is an emerging market with room to run, though the average revenue-to-price factor means cash-on-cash returns will depend on acquisition price discipline. Pairing this score with thorough local regulatory research and property-level underwriting will help investors determine whether Marshall's potential aligns with their return targets.

Short-Term Rental Regulations in Marshall

Understanding local STR regulations is essential before investing in Marshall. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Marshall, Michigan may need to obtain a local permit or business registration before listing their property. Investors should verify current requirements with the City of Marshall and Calhoun County, as rules can change and may vary by property type or zoning district.

Key Restrictions

Common STR restrictions in Michigan communities include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Some properties may also be subject to HOA rules that limit or prohibit short-term rentals, so reviewing deed restrictions and local zoning before purchasing is strongly recommended.

Tax Obligations

STR hosts in Michigan are typically responsible for collecting and remitting state sales tax and any applicable local accommodations or excise taxes. Platforms like Airbnb often handle state-level tax collection automatically, but investors should confirm their obligations with the Michigan Department of Treasury and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Marshall can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Marshall's STR market is likely to continue its upward trajectory, with above-average growth trends and supply/demand balance supporting steady investor interest. Seasonal revenue data suggests peak earnings from August through December, with monthly revenue estimates potentially reaching $2,500–$2,800 during those months. ADR could see modest increases of 2–4% as the listing base matures and competition drives quality improvements, though occupancy is likely to hover in the 33–38% range given the market's seasonal character. Investors entering now may benefit from relatively low competition before the supply side catches up to rising demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Marshall, MI

What is the average Airbnb occupancy rate in Marshall?

The average Airbnb occupancy rate in Marshall is currently 35%, which falls below the Michigan state average of 42%. However, occupancy varies by property size — 2-bedroom listings achieve 46% occupancy, while 1-bedroom units average 38%. The market's above-average occupancy stability rating suggests that demand, while modest, is consistent rather than volatile.

How much do Airbnb hosts make in Marshall?

Airbnb hosts in Marshall earn an average of $2,015 per month, or approximately $24,187 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 1-bedroom listings average $19,422 annually, while 2-bedroom properties earn around $30,173 per year. Peak months like August can push monthly revenue to $2,783 or higher.

Is Marshall a good market for Airbnb investment?

Marshall scores 69 out of 100 on Rabbu's ROI Score, earning an 'Attractive Opportunity' rating. The market benefits from above-average occupancy stability, favorable supply/demand balance, and strong growth trends, though its revenue-to-price ratio is average. With home values around $362,137 and annual revenue near $24,187, investors should run their own numbers, but the fundamentals are promising — especially for 2-bedroom properties that generate higher returns.

What is the average daily rate (ADR) for Airbnb in Marshall?

The average daily rate for Airbnb listings in Marshall is $248, which is below the Michigan state average of $350. ADR varies by property size: 1-bedroom units average $147 per night, while 2-bedroom listings command $195 per night. The overall market ADR likely reflects a mix of property types and seasonal pricing strategies.

Are short-term rentals legal in Marshall?

Short-term rentals operate in Marshall, MI, with 24 active Airbnb listings currently on the market. However, local regulations may require permits, business registrations, or compliance with zoning requirements. Investors should verify the latest rules with the City of Marshall and Calhoun County before purchasing a property for STR use.

When is peak season for Airbnb in Marshall?

Peak season in Marshall runs from late summer through early winter. August is the highest-earning month at $2,783 in average revenue, followed by November ($2,706), December ($2,500), and October ($2,419). The softer season stretches from February through April, when monthly revenue drops to approximately $1,250–$1,353.

How many Airbnbs are there in Marshall?

There are currently 24 active Airbnb listings in Marshall as of April 2026. The market has seen significant growth, with an 83% year-over-year increase in active listings. The supply is concentrated in smaller properties, with 13 one-bedroom and 6 two-bedroom listings making up the reported inventory.

How is Airbnb revenue calculated in Marshall?

The annual and monthly revenue figures for Marshall are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Marshall, MI market
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Popular amenity data across active listings to benchmark guest expectations
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal and state authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.