Marshall, NC Airbnb Market Data, Statistics, and Occupancy Rates

Marshall Short-Term Rental Market Overview

Marshall, NC is a small mountain community with 97 active Airbnb listings and an average annual revenue of $28,191 per property. With an average daily rate of $250 — just below the North Carolina state average of $262 — and occupancy running at 30%, the market rewards investors who can differentiate on property quality and guest experience. The area's proximity to Asheville and the French Broad River corridor gives it a niche appeal for travelers seeking a quieter, nature-oriented escape.

Key Market Statistics

According to Rabbu market data, the Marshall short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Marshall

Marshall appeals to investors looking for a lower-competition mountain market near Asheville with relatively affordable entry points and strong seasonal demand peaks.

Expert Market Assessment

"Marshall earns a Competitive Opportunity designation with an ROI score of 50 out of 100, reflecting average revenue-to-price fundamentals but softer occupancy and supply/demand dynamics. Seasonality is a defining feature: July ($3,233) and October ($3,050) are the clear revenue leaders, while February dips to just $1,259 — a spread that demands careful cash-flow planning. The market favors investors who can source deals at or below the $569,320 average home value and who target higher-earning 5-bedroom configurations to maximize yield. Overall, Marshall offers a viable niche opportunity for operators willing to manage through slower winter months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Marshall

Average revenue by month in Marshall

Revenue in Marshall peaks sharply in July at $3,233 and again in October at $3,050, driven by summer travel and fall foliage tourism, while February marks the annual low at just $1,259. This roughly 2.6x spread between peak and trough months signals meaningful seasonality that investors need to account for in cash-flow projections.

Active Airbnb listings by property size in Marshall

One- and two-bedroom properties dominate Marshall's supply, accounting for 67 of 97 total listings, while 3-, 4-, and 5-bedroom homes combine for just 24. The relatively thin supply of larger properties could present an opportunity given that those sizes tend to generate significantly higher revenue.

Average daily rate (ADR) by property size in Marshall

ADR climbs steadily from $144 for 1-bedroom units to $406 for 5-bedroom properties, nearly tripling across the size spectrum. The steepest jump occurs between 4-bedroom ($291) and 5-bedroom ($406) listings, suggesting group-friendly homes can command a substantial nightly premium.

Average RevPAN by property size in Marshall

Five-bedroom properties deliver the highest RevPAN at $69, while 2- and 3-bedroom units are tied at $60 and 1-bedrooms sit at $50. Notably, 4-bedroom listings lag at just $39 in RevPAN despite a strong ADR, indicating that low occupancy (13%) is significantly dragging down their per-night yield.

Average occupancy rates by property size in Marshall

Smaller units fill most consistently, with 1-bedroom listings averaging 35% occupancy and 2-bedrooms at 33%, while 4-bedroom homes trail significantly at just 13%. This pattern suggests that cash-flow stability is easier to achieve with compact properties, though the revenue ceiling is considerably lower.

Average monthly revenue by property size in Marshall

Five-bedroom properties are the clear monthly revenue leaders at $4,407 — nearly double the $2,058 earned by 1-bedroom units. The 1- through 3-bedroom range is tightly bunched between $2,058 and $2,151, meaning meaningful revenue separation only kicks in at the 4-bedroom level and above.

Average annual revenue by property size in Marshall

At $52,893 in annual revenue, 5-bedroom listings earn roughly twice the market average and more than double the $24,700 generated by 1-bedroom properties. For investors seeking the strongest top-line returns, larger properties in Marshall clearly offer the most compelling revenue potential, though higher acquisition costs and lower occupancy should be weighed carefully.

Most common amenities for Airbnb listings in Marshall

Kitchens (98%) and parking (96%) are essentially table stakes in Marshall, while outdoor-focused amenities like patios (75%), BBQ grills (71%), and backyards (69%) reflect the mountain retreat experience guests expect. Hot tubs appear in 43% of listings, suggesting they're becoming a competitive differentiator rather than a universal feature — adding one could help a property stand out.

Understanding Marshall's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Marshall's ROI score of 50 out of 100 places it in the Competitive Opportunity tier, meaning the market has genuine demand but requires more deliberate deal selection to achieve strong returns. The revenue-to-price ratio and market growth trend rate as average, while occupancy stability and supply/demand balance both come in below average — a combination that suggests the market rewards operational excellence over passive ownership. Pairing this data with thorough local regulatory research and a focus on higher-performing property sizes will help investors identify the best opportunities within Marshall's competitive landscape.

Short-Term Rental Regulations in Marshall

Understanding local STR regulations is essential before investing in Marshall. Here's the current regulatory landscape:

Permit Requirements

Marshall, North Carolina may require short-term rental operators to obtain a permit or register their property with Madison County or the town itself. Investors should verify current permit requirements directly with local planning and zoning offices before listing a property.

Key Restrictions

Common STR restrictions in small North Carolina towns can include occupancy limits, noise ordinances, minimum-stay requirements, and parking mandates. Some properties may also be subject to HOA covenants that limit or prohibit short-term rentals, so reviewing deed restrictions is an important step in due diligence.

Tax Obligations

Short-term rental hosts in North Carolina are generally responsible for collecting and remitting state and local occupancy taxes, as well as applicable sales tax. Platforms like Airbnb often handle a portion of tax collection on behalf of hosts, but operators should confirm their specific obligations with the North Carolina Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Marshall can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Marshall's STR market is likely to follow its established seasonal rhythm, with summer and fall leaf-peeping season driving the bulk of revenue. ADR could edge up modestly — perhaps 1–3% — if supply growth stays muted (year-over-year listing count held at 98% of the prior year). Occupancy may remain in the 28–33% range market-wide, though well-positioned larger properties with standout amenities like hot tubs could outperform. Investors should plan conservatively for the winter soft season and budget for revenue dips in January and February."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Marshall, NC

What is the average Airbnb occupancy rate in Marshall?

The average occupancy rate for Airbnb listings in Marshall is currently 30%, which falls slightly below the North Carolina state average of 34%. Occupancy varies significantly by property size, with 1-bedroom units leading at 35% and 4-bedroom properties at just 13%. Seasonal demand shifts also play a major role, with summer and fall months driving significantly higher booking rates.

How much do Airbnb hosts make in Marshall?

Airbnb hosts in Marshall earn an average of $2,349 per month, which translates to roughly $28,191 annually based on the trailing 12-month historical average. Revenue varies widely by property size — 5-bedroom listings lead at about $4,407 per month ($52,893 annually), while 1-bedroom units average $2,058 per month. Peak months like July and October can push monthly earnings well above $3,000.

Is Marshall a good market for Airbnb investment?

Marshall carries an ROI score of 50 out of 100, which Rabbu classifies as a Competitive Opportunity. The revenue-to-price ratio is average, while occupancy stability and supply/demand balance rate below average. That said, investors who target the right property size — particularly larger homes — and manage pricing strategically around peak seasons can still find viable returns. Selective deal sourcing and strong operational execution are key in this market.

What is the average daily rate (ADR) for Airbnb in Marshall?

The current average daily rate in Marshall is $250, just under the North Carolina state average of $262. ADR scales meaningfully with property size: 1-bedroom listings average $144 per night, while 5-bedroom properties command $406 per night. This premium for larger homes reflects the mountain getaway appeal that draws groups and families to the area.

Are short-term rentals legal in Marshall?

Short-term rentals are generally permitted in Marshall, NC, though operators may need to obtain local permits or register with Madison County. Specific rules around zoning, occupancy caps, and other restrictions can vary, so it's essential to check directly with local government offices. Additionally, HOA covenants may impose their own limitations depending on the property.

When is peak season for Airbnb in Marshall?

Peak season in Marshall falls during summer and autumn. July is the highest-earning month at $3,233 in average revenue, followed closely by October at $3,050 — likely driven by fall foliage tourism. The slowest months are January ($1,486) and February ($1,259), creating a notable seasonal revenue swing that investors should plan around.

How many Airbnbs are there in Marshall?

As of April 2026, there are 97 active Airbnb listings in Marshall. The supply is concentrated in smaller properties, with 35 one-bedroom and 32 two-bedroom listings making up the majority. Larger homes (3–5 bedrooms) account for just 24 listings total, which may represent a less crowded segment for new investors to target.

How is Airbnb revenue calculated in Marshall?

The annual and monthly revenue figures for Marshall are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics across property configurations
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent market shifts or regulatory changes. Local short-term rental regulations can change; investors should verify current rules with municipal and county authorities before purchasing.