Marshfield, MA Airbnb Market Data, Statistics, and Occupancy Rates

Marshfield Short-Term Rental Market Overview

Marshfield, MA presents an attractive short-term rental opportunity driven by its coastal appeal and strong summer demand. With an average annual revenue of $59,770 across just 35 active listings, the market remains relatively uncrowded compared to larger Massachusetts destinations. The average daily rate of $406 — while below the $582 state average — reflects a market where beach-town charm attracts leisure travelers willing to pay a premium during peak months, with August revenues reaching over $12,000.

Key Market Statistics

According to Rabbu market data, the Marshfield short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Marshfield

Marshfield appeals to investors seeking a coastal Massachusetts market with limited competition, strong summer revenue, and a relatively tight supply of active listings.

Expert Market Assessment

"With an ROI score of 60 out of 100, Marshfield earns an "Attractive Opportunity" designation — a market where healthy demand and revenue balance against elevated property costs. Seasonality is the defining characteristic here: August and July together account for nearly 40% of annual revenue, while January through March sees monthly income dip below $2,300. Investors who can manage the cash-flow swings of a summer-dominant market stand to benefit from a small, manageable competitive set and strong peak-season pricing power. The 175% year-over-year growth in listings warrants monitoring, though the current supply of 35 remains modest for a Massachusetts beach town."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Marshfield

Average revenue by month in Marshfield

Marshfield exhibits extreme seasonality, with August ($12,077) and July ($11,439) generating roughly 8x the revenue of the slowest month, February ($1,449). Investors should expect the June–August window to deliver the bulk of annual income, with October ($4,439) and May ($5,107) offering meaningful shoulder-season bookings.

Active Airbnb listings by property size in Marshfield

Three-bedroom properties dominate the market with 13 of 35 active listings, followed by 4-bedroom homes (7) and 2-bedroom units (6). The relatively thin supply across all sizes — and particularly the low count of 2-bedroom listings — may present an opportunity for investors targeting underserved configurations.

Average daily rate (ADR) by property size in Marshfield

ADR scales sharply with size in Marshfield: 2-bedroom listings average $302 per night, 3-bedrooms command $468, and 4-bedroom properties reach $604. The jump from 2 to 3 bedrooms ($166 per night) is particularly notable, suggesting that an extra bedroom can significantly boost nightly pricing power.

Average RevPAN by property size in Marshfield

Four-bedroom properties deliver the highest RevPAN at $128 per available night, followed by 2-bedrooms at $102 and 3-bedrooms at $74. The strong showing by 2-bedroom units — despite their lower ADR — reflects their higher occupancy rate, making them a compelling option for investors prioritizing consistent revenue per available night.

Average occupancy rates by property size in Marshfield

Two-bedroom listings lead occupancy at 34%, nearly double the rate of 4-bedroom properties (21%) and more than double that of 3-bedrooms (16%). This suggests that smaller units attract more frequent bookings, which can offer more predictable cash flow even as larger homes command higher nightly rates.

Average monthly revenue by property size in Marshfield

Three-bedroom properties lead monthly revenue at $6,213, with 4-bedrooms close behind at $5,705 and 2-bedrooms earning $3,983. The relatively narrow gap between 3- and 4-bedroom monthly revenue — despite a $136 ADR difference — reflects the higher occupancy that smaller properties tend to maintain in this market.

Average annual revenue by property size in Marshfield

Three-bedroom listings generate the highest annual revenue at $74,557, outpacing 4-bedroom homes ($68,468) and 2-bedroom units ($47,796). For investors weighing acquisition costs against income potential, the 3-bedroom configuration appears to offer the strongest return profile in Marshfield.

Most common amenities for Airbnb listings in Marshfield

Parking is universal across Marshfield listings (100%), and kitchen, washer, and dryer access are near-standard at 83–89%. Beach access (74%), patios or balconies (69%), and BBQ grills (60%) signal that guests expect a full coastal vacation experience — investors who deliver outdoor living amenities and waterfront proximity will be best positioned to compete.

Understanding Marshfield's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Marshfield's ROI score of 60 out of 100 places it in the "Attractive Opportunity" band, reflecting a market where revenue potential and demand stability create a viable investment case despite elevated property values. Above-average occupancy stability is a notable strength, while market growth trend scores below average — a factor worth watching as listing supply has expanded significantly year-over-year. Investors should pair this score with local regulatory research and a clear understanding of the seasonal revenue cycle to build realistic cash-flow projections.

Short-Term Rental Regulations in Marshfield

Understanding local STR regulations is essential before investing in Marshfield. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Marshfield, Massachusetts may be required to register or obtain a permit through the town and comply with state-level STR registration requirements. Investors should verify current permit requirements directly with the Town of Marshfield and the Massachusetts Department of Revenue before listing a property.

Key Restrictions

Common restrictions in Massachusetts coastal communities can include occupancy limits tied to bedroom count, minimum stay requirements during certain seasons, noise ordinances, parking mandates, and safety inspections. HOA rules and local zoning bylaws may also impose additional limitations, so it's important to review all applicable layers of regulation before purchasing.

Tax Obligations

Massachusetts requires short-term rental operators to collect and remit state room occupancy taxes, and municipalities may impose an additional local excise tax. Platforms like Airbnb often handle tax collection on behalf of hosts, but operators should confirm their obligations with the Massachusetts Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Marshfield can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Marshfield's pronounced summer seasonality is likely to persist, with peak-month revenues continuing to anchor annual returns. Given above-average occupancy stability, investors can expect consistent booking patterns during June through September, though off-season months will likely remain soft with revenues in the $1,400–$2,700 range. ADR could see modest increases of 2–5% as listing supply — which grew 175% year-over-year — begins to stabilize and guest expectations for amenity-rich coastal properties continue to rise. Investors should plan for seasonal cash-flow management while taking advantage of the strong summer earnings window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Marshfield, MA

What is the average Airbnb occupancy rate in Marshfield?

The average Airbnb occupancy rate in Marshfield is currently 19%, which sits well below the Massachusetts state average of 44%. This lower figure reflects the market's heavy seasonality — occupancy spikes during the summer beach season and drops considerably in the off-season months. Properties that are well-optimized for summer demand and offer competitive pricing during shoulder seasons may outperform this average.

How much do Airbnb hosts make in Marshfield?

On average, Airbnb hosts in Marshfield earn approximately $4,980 per month and $59,770 per year based on trailing 12-month historical data. Revenue varies significantly by property size: 3-bedroom listings lead with about $74,557 annually, while 2-bedroom properties average around $47,796 per year. Peak summer months like July and August can generate over $11,000–$12,000 in a single month, making the warm season the primary revenue driver.

Is Marshfield a good market for Airbnb investment?

Marshfield scores a 60 out of 100 on Rabbu's ROI Score, earning an "Attractive Opportunity" rating. The market benefits from above-average occupancy stability and a relatively small competitive set of just 35 active listings. However, average home values near $1.1M and pronounced seasonality mean investors should carefully model cash flow, particularly for the quieter winter months. For those comfortable with a summer-weighted return profile, Marshfield's coastal appeal and limited supply make it worth serious consideration.

What is the average daily rate (ADR) for Airbnb in Marshfield?

The average daily rate for Airbnb listings in Marshfield is $406, compared to the Massachusetts state average of $582. ADR scales meaningfully with property size: 2-bedroom units average $302 per night, 3-bedroom properties command $468, and 4-bedroom homes reach $604. These rates reflect Marshfield's positioning as an accessible beach destination that doesn't carry the premium pricing of Cape Cod or the Islands.

Are short-term rentals legal in Marshfield?

Short-term rentals are permitted in Massachusetts, though the Town of Marshfield and the state both have registration and tax requirements that operators must follow. Investors should check with the Town of Marshfield for any local permitting, zoning, or safety requirements and ensure compliance with the Massachusetts room occupancy tax before listing a property.

When is peak season for Airbnb in Marshfield?

Peak season in Marshfield runs from June through August, with revenue reaching its highest point in August at an average of $12,077 per month. July follows closely at $11,439. The shoulder months of May ($5,107) and September ($5,618) also show solid demand. In contrast, the off-season from November through March sees monthly revenues drop to the $1,400–$2,900 range.

How many Airbnbs are there in Marshfield?

As of April 2026, there are 35 active Airbnb listings in Marshfield. The supply is concentrated among 3-bedroom properties (13 listings), followed by 4-bedroom homes (7 listings) and 2-bedroom units (6 listings). Year-over-year listing growth of 175% indicates rising investor interest, though the total count remains quite small for a Massachusetts coastal market.

How is Airbnb revenue calculated in Marshfield?

The annual and monthly revenue figures shown for Marshfield are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Marshfield market
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing performance
• Monthly and annual revenue estimates derived from trailing 12-month historical booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the date indicated; market conditions can shift due to seasonal, regulatory, or economic factors. Local regulations, zoning rules, and tax obligations vary and should be independently verified before making any investment decision.