Martin City, MT Airbnb Market Data, Statistics, and Occupancy Rates

Martin City Short-Term Rental Market Overview

Martin City, MT sits at the doorstep of Glacier National Park country, making it a compelling niche market for short-term rental investors who want exposure to Montana's booming outdoor tourism scene. With just 10 active Airbnb listings and an average annual revenue of $30,037, the market is tiny but shows clear seasonal demand spikes — July revenues exceed $7,100 per listing. An ROI score of 63 out of 100 signals attractive opportunity, though the high average home value of $977,459 means investors need to pencil out returns carefully against acquisition costs.

Key Market Statistics

According to Rabbu market data, the Martin City short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Martin City

Investors are drawn to Martin City for its proximity to Glacier National Park, limited existing supply, and strong summer demand that can generate outsized revenue in peak months.

Expert Market Assessment

"Martin City presents a moderate-to-attractive opportunity for investors comfortable with pronounced seasonality. The summer months — especially July at $7,147 and August at $5,938 — drive the vast majority of annual revenue, while shoulder and winter months can dip below $1,000. With above-average occupancy stability and a supply of just 10 listings, there's meaningful room for well-positioned properties to capture demand. That said, a revenue-to-price ratio rated as average against home values near $977,000 means investors should focus on maximizing peak-season performance to hit target returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Martin City

Average revenue by month in Martin City

Martin City's revenue profile is sharply seasonal: July leads at $7,147 and August follows at $5,938, while November bottoms out at just $699. The roughly 10x spread between peak and trough months means investors should build cash reserves or plan supplementary income strategies to cover the extended off-season from October through April.

Active Airbnb listings by property size in Martin City

All reportable listings in Martin City are concentrated in the 2-bedroom category, with 6 active units. This extremely narrow supply distribution could signal opportunity for investors willing to offer larger properties — such as 3- or 4-bedroom homes — that would face virtually no direct competition.

Average daily rate (ADR) by property size in Martin City

Two-bedroom properties in Martin City average an ADR of $100, which is modest but consistent with the market's cabin-and-cottage character near Glacier National Park. The gap between this size-specific rate and the market-wide $171 ADR suggests some listings command premium pricing through seasonal adjustments or superior amenities.

Average RevPAN by property size in Martin City

Two-bedroom units deliver a RevPAN of $47, reflecting the combination of a $100 ADR and 47% occupancy. While not high in absolute terms, this figure is consistent for a highly seasonal mountain market where the bulk of revenue concentrates in a four-month summer window.

Average occupancy rates by property size in Martin City

Two-bedroom properties achieve a 47% average occupancy rate, actually exceeding the overall market average of 40%. This suggests that the 2-bedroom format is well-matched to guest demand in Martin City, offering reliable booking volume relative to other configurations that may exist in the broader market.

Average monthly revenue by property size in Martin City

Two-bedroom listings generate an average of $2,365 per month, closely tracking the market-wide average of $2,503. Given that this is a trailing 12-month figure smoothing across peak and off-peak periods, investors should expect actual monthly income to swing considerably around this average.

Average annual revenue by property size in Martin City

At $28,382 in average annual revenue, 2-bedroom properties account for the bulk of Martin City's STR earnings. Against the market's average home value of $977,459, this translates to a gross yield around 2.9%, reinforcing the importance of targeting properties priced well below the market average or finding ways to boost peak-season performance.

Most common amenities for Airbnb listings in Martin City

Kitchens and parking are universal at 100% of listings, while backyards, dryers, outdoor furniture, self check-in, and washers each appear in 80% of properties. This signals that guests in Martin City expect a self-sufficient, outdoors-oriented stay — investors should prioritize these baseline amenities and consider differentiators like hot tubs (currently only 20%) to stand out.

Understanding Martin City's ROI Score: 63/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Martin City's ROI score of 63 out of 100 places it in the Attractive Opportunity band, driven primarily by above-average occupancy stability and average marks across revenue-to-price ratio, market growth, and supply/demand balance. The score reflects a market where demand is reliable but acquisition costs are high relative to revenue, so careful property selection is critical. Investors should pair this data with thorough local regulatory research and realistic cash-flow modeling that accounts for the market's pronounced seasonality.

Short-Term Rental Regulations in Martin City

Understanding local STR regulations is essential before investing in Martin City. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Martin City, Montana may be required to obtain permits or register with local authorities, including Flathead County. Investors should verify current requirements directly with the county planning office and the Montana Department of Revenue before listing a property.

Key Restrictions

Common STR restrictions in Montana communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may impose additional limitations, particularly in planned developments, so reviewing any applicable CC&Rs is essential before purchasing.

Tax Obligations

Montana imposes a lodging facility use tax on short-term rentals, and Flathead County may levy additional local resort or accommodation taxes. Many booking platforms collect and remit some of these taxes automatically, but hosts should confirm compliance with state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Martin City can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Martin City's STR performance should continue to track its sharp summer seasonality, with peak monthly revenues likely concentrated in June through September. Above-average occupancy stability and steady market growth suggest demand isn't eroding, though investors should plan for meaningful revenue dips from October through April — months that often deliver under $1,500. ADR may see modest increases of 2–5% as Glacier-area tourism continues to grow, but overall annual revenue will remain heavily dependent on the strength of the summer travel window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Martin City, MT

What is the average Airbnb occupancy rate in Martin City?

The average occupancy rate for Airbnb listings in Martin City is currently 40%, which sits below the Montana state average of 47%. However, the ROI score flags occupancy stability as above average, meaning hosts can generally count on consistent booking patterns even if the headline rate is moderate. Seasonal demand concentrated in summer months is the primary driver of this figure.

How much do Airbnb hosts make in Martin City?

Airbnb hosts in Martin City earn an average of $2,503 per month and approximately $30,037 per year based on trailing 12-month performance. Revenue is heavily seasonal — July alone averages $7,147, while quieter months like November can drop to around $699. Hosts who optimize pricing and availability during the June–September window tend to capture the bulk of their annual income.

Is Martin City a good market for Airbnb investment?

Martin City earns an ROI score of 63 out of 100, classified as an Attractive Opportunity. The market benefits from above-average occupancy stability, low competition with only 10 active listings, and strong summer demand tied to Glacier National Park tourism. The main consideration is the high average home value of $977,459, which means investors need to ensure peak-season revenue justifies the acquisition cost.

What is the average daily rate (ADR) for Airbnb in Martin City?

The average daily rate in Martin City is $171, significantly below the Montana state average of $443. This lower ADR reflects the market's smaller property sizes — currently all reportable listings are 2-bedroom units averaging $100 ADR. The market-level $171 figure accounts for variation across all active listings and seasonal pricing adjustments.

Are short-term rentals legal in Martin City?

Short-term rentals generally operate in Martin City, MT, but local and county regulations may apply. Montana requires lodging tax registration, and Flathead County may have additional permitting or zoning requirements. Investors should verify current rules with local authorities before purchasing or listing a property.

When is peak season for Airbnb in Martin City?

Peak season in Martin City runs from June through August, driven by summer tourism to the Glacier National Park area. July is the strongest month with average revenue of $7,147 per listing, followed by August at $5,938 and June at $3,836. September offers a solid shoulder season at $3,103 before revenues drop sharply heading into fall and winter.

How many Airbnbs are there in Martin City?

Martin City currently has 10 active Airbnb listings as of April 2026. The market has seen 50% year-over-year growth in listing count, though from a very small base. This limited supply can work in an investor's favor by reducing competition, particularly during the high-demand summer months.

How is Airbnb revenue calculated in Martin City?

The annual and monthly revenue figures for Martin City are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Martin City and surrounding areas
• Occupancy rates, average daily rates, and seasonal revenue trends based on trailing 12-month data
• Revenue per available night (RevPAN) and annual yield metrics by property size
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and proprietary Rabbu analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.