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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Martin offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Martin, GA is a compact lakeside short-term rental market with just 19 active Airbnb listings and an average annual revenue of $35,229 per property. While the average daily rate of $267 sits slightly below the Georgia state average, the market's small supply and waterfront appeal create a niche opportunity for investors who can optimize seasonal demand. The ROI score of 55 out of 100 reflects balanced demand and revenue relative to property values, though low occupancy (13% vs. 32% statewide) signals that this is a seasonal, weekend-getaway market rather than a year-round cash cow.
According to Rabbu market data, the Martin short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 19 |
| Average Daily Rate (ADR) | vs. $299 state avg. | $267 |
| Average Occupancy Rate | vs. 32% state avg. | 13% |
| RevPAN | ADR * Occupancy Rate | $35 |
| Average Monthly Revenue | Historical 12-month average | $2,935 |
| Average Annual Revenue | Historical 12-month average | $35,229 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors look at Martin for its lakefront appeal, limited existing supply, and the potential to capture premium nightly rates in a leisure-driven Georgia getaway market.
Key investment factors
"Martin presents a moderate opportunity best suited for investors comfortable with pronounced seasonality. Revenue peaks sharply in July at $5,109 per month before tapering through winter, when January drops to just $869 — a nearly 6:1 spread that underscores the leisure-driven demand cycle. The 55/100 ROI score categorizes this as an "Attractive Opportunity" with average revenue-to-price and occupancy stability metrics, though below-average market growth trends suggest the area hasn't yet hit a sustained expansion phase. For an investor targeting a lakefront vacation rental with manageable competition, Martin warrants a closer look — provided the financial model accounts for several lean months each year."
— Rabbu Market Analysis Team
Martin's revenue follows a sharp seasonal curve, peaking in July at $5,109 and bottoming out in January at just $869 — a nearly 6x swing. The core earning season runs June through October, with September ($3,502) and October ($3,236) offering stronger shoulder-season returns than many comparable rural markets.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$869 |
| February |
|
$1,642 |
| March |
|
$1,898 |
| April |
|
$2,846 |
| May |
|
$2,759 |
| June |
|
$3,188 |
| July |
|
$5,109 |
| August |
|
$4,474 |
| September |
|
$3,502 |
| October |
|
$3,236 |
| November |
|
$2,985 |
| December |
|
$2,715 |
The market's 19 listings are concentrated in 3-bedroom (7 listings) and 4-bedroom (5 listings) configurations, with no smaller unit sizes tracked in the data. This tight supply distribution suggests the market caters primarily to families and groups, and investors considering 2-bedroom or studio formats would be entering relatively uncharted territory here.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
7 |
| 4 bedrooms |
|
5 |
ADR climbs meaningfully from $185 for 3-bedroom properties to $240 for 4-bedroom homes — a 30% premium for the additional bedroom. This spread suggests guests are willing to pay up for extra space, making the larger format potentially worthwhile if acquisition costs remain manageable.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$185 |
| 4 bedrooms |
|
$240 |
Both 3-bedroom and 4-bedroom properties deliver an identical RevPAN of $22, indicating that the higher ADR of 4-bedroom homes is offset by their lower occupancy. For investors focused on per-night yield efficiency, neither size holds a clear edge on this metric.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$22 |
| 4 bedrooms |
|
$22 |
Three-bedroom listings edge ahead with 12% occupancy compared to 9% for 4-bedroom properties, though both sit well below the state average. The low occupancy across all sizes reinforces that Martin is a weekend and vacation booking market rather than a consistent-demand destination.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
12% |
| 4 bedrooms |
|
9% |
Four-bedroom properties lead with $3,866 in average monthly revenue versus $2,606 for 3-bedroom listings — a roughly 48% premium driven by higher nightly rates despite lower occupancy. This makes 4-bedroom homes the stronger revenue generators on an absolute-dollar basis for investors who can absorb the acquisition and carrying costs.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$2,606 |
| 4 bedrooms |
|
$3,866 |
Annually, 4-bedroom listings generate approximately $46,401 compared to $31,279 for 3-bedroom properties, making the larger format the higher-earning option by a meaningful $15,000+ margin. Investors seeking the best return potential in Martin should weigh this revenue advantage against potentially higher purchase prices and maintenance costs for larger homes.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$31,279 |
| 4 bedrooms |
|
$46,401 |
Every listing in Martin offers a kitchen, parking, washer, and dryer — these are table stakes. The standout differentiators are lake access (79%), waterfront positioning (74%), and BBQ grills (74%), confirming that guests come to Martin for outdoor lakeside experiences and expect properties equipped accordingly.
| Amenity | Trend | Value |
|---|---|---|
| Dryer |
|
100% |
| Kitchen |
|
100% |
| Parking |
|
100% |
| Washer |
|
100% |
| Self Check-in |
|
90% |
| Lake Access |
|
79% |
| Patio or Balcony |
|
79% |
| BBQ Grill |
|
74% |
| Waterfront |
|
74% |
| Backyard |
|
63% |
| Outdoor Furniture |
|
58% |
| Workspace |
|
53% |
| Pets |
|
37% |
| Hot Tub |
|
26% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Martin Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Martin's ROI score of 55 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price ratios and occupancy stability, balanced against below-average market growth trends. The supply/demand balance scores average, suggesting the market isn't yet oversaturated despite 191% listing growth. Investors should pair these metrics with thorough local regulatory research and a realistic seasonal cash-flow model to determine whether Martin's lakefront appeal aligns with their return targets.
Understanding local STR regulations is essential before investing in Martin. Here's the current regulatory landscape:
Short-term rental operators in Martin, GA may need to obtain a permit or register their property with local authorities, as regulations can vary at both the city and county level in Georgia. Investors should verify current requirements with the local government before listing a property.
Common STR restrictions in Georgia communities can include occupancy limits, minimum-stay requirements, noise ordinances, parking mandates, and HOA covenants that may prohibit or limit rentals. Given Martin's lake-oriented setting, additional environmental or dock-use rules could also apply to waterfront properties.
Short-term rental hosts in Georgia are typically subject to state sales tax and local hotel/motel occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full obligations with a local tax professional.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Martin can provide current regulatory guidance.
Financing an Airbnb investment in Martin requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Martin's STR performance will likely remain heavily seasonal, with the strongest returns concentrated from June through October. Listing growth has surged 191% year over year, so new supply could pressure occupancy further unless demand keeps pace. Investors should anticipate average occupancy hovering in the 10–15% range annually, with summer months providing the bulk of revenue. ADR may hold steady or see modest 1–3% gains as property owners continue adding amenities like hot tubs and lake-access features to differentiate."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of April 2026; market conditions may have shifted since the last update. Local regulations, permitting requirements, and tax obligations should be independently verified before making any investment decision.
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